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九年陪跑上万企业:小鹅通的慢功夫
虎嗅APP· 2025-12-26 00:44
Core Insights - The article emphasizes the importance of "slow assets" in achieving sustainable long-term growth for companies, contrasting it with the prevalent focus on short-term gains through rapid customer acquisition and marketing strategies [2][4][6] - It highlights the journey of Xiaoe Technology, which has shifted its focus from merely providing tools to building deep customer relationships and offering comprehensive solutions [10][12] Group 1: Challenges in Current Business Practices - Companies often face a mismatch in asset allocation, prioritizing short-term customer acquisition ("fast assets") over building long-term customer relationships ("slow assets") [6][8] - This leads to three core contradictions: high customer acquisition costs with low retention rates, fragmented multi-channel operations resulting in inconsistent user experiences, and a focus on short-term GMV growth at the expense of long-term brand trust [7][8] Group 2: Xiaoe Technology's Approach - Xiaoe Technology's strategy is centered on understanding customer needs and providing tailored solutions, which has allowed it to evolve from a simple service delivery tool to a comprehensive digital infrastructure [11][15] - The company emphasizes the importance of continuous interaction and co-creation with clients, positioning itself as a "shared CTO" that supports businesses in their digital transformation [12][14] Group 3: Relationship Infrastructure - The concept of "relationship infrastructure" is introduced, focusing on transforming traffic into long-term customer relationships through sustained user management and deep connections [18][20] - Xiaoe Technology's solutions are designed to facilitate this transformation across various industries, ensuring businesses can maintain customer loyalty and operational efficiency [18][20] Group 4: Building Resilience - The article discusses how Xiaoe Technology creates a resilient growth network by connecting entrepreneurs and business owners, fostering an ecosystem of shared knowledge and support [24] - This network enhances the competitive edge of small and medium-sized enterprises, enabling them to navigate uncertain market conditions more effectively [24] Conclusion - The journey of Xiaoe Technology illustrates the necessity of maintaining clarity amidst technological changes, emphasizing that effective digital transformation is rooted in understanding users and nurturing lasting, trustworthy connections [26]