Core Insights - The current marketing landscape is shifting from a focus on sheer volume and spending to a more nuanced approach centered on relationship building and contextual relevance [1][9][10] Group 1: Marketing Strategy Evolution - Traditional marketing heavily relied on behavioral data, but increasing privacy regulations and user fatigue have made this approach less effective [3][6] - Brands are now prioritizing "attitude data" to understand user engagement and emotional connections, moving beyond basic metrics like new customer counts and sales figures [3][4] - Successful brands are investing in user relationships rather than merely seeking to extract value through promotions [4][10] Group 2: Contextual Marketing - The focus has shifted from "where to advertise" to "when to appear," emphasizing the importance of being relevant at the right moment [6][7] - Brands that integrate their offerings into users' real-life scenarios, providing solutions when users have specific needs, are seeing better engagement [7][9] - Examples include fitness apps recommending supplements after users set goals and parenting platforms offering relevant content when babies are ready for solid food [7][9] Group 3: The Future of Marketing - The essence of marketing anxiety stems from clinging to outdated strategies in a changing environment [9][10] - Companies that abandon the obsession with traffic and instead treat users as friends and focus on their needs will find sustainable growth opportunities [10]