黄康俊 26.第二十四章"兴发现象"与"名牌战略"（一） 创立企业家品牌，必须要有"四尽"：尽忠、尽孝、尽情、尽爱。企业家是企业的领导者，有怎样的企业家就有怎样的企业。 黄康俊 著《中国企业力量》华夏出版社出版2007年8月 长篇纪实《中国企业力量》 ——罗苏与兴发品牌传奇 —— 罗苏 2002年8月的北京，这天天公不作美，一早就纷纷场扬刮起了沙尘暴，让人心情十分不爽。 但天气显然没影响罗苏此刻的热情，他在广东省经济学家企业家联谊会秘书长张绪森的陪同下，刚一下飞机，就急急乘车赶往北京城区。 罗苏此行是专程前来拜望经济学家吴敬琏教授的。 吴敬琏是我国当代最有影响力的经济学家，现任全国政协常委、国务院发展研究中心高级研究员、中国社会科学院研究生院导师。其长期坚持市场取向的经 济改革主张被誉为"吴市场"。吴敬琏引介传播了众多对中国经济理论和改 革实践有益的现代经济理论和国际经验，其不同时期的理论主张和政策建议，被中央和国务院采用，制定为各个时期的政策与法规。比如，建设市场经济， 建立现代公司制度，国有企业战略改组，大力发展中小企业，大力扶持和发展民营企业等。作为当代中国经济大省、强省的广东，一直受益受教于吴敬琏的 ...

Core Insights - The article highlights the remarkable journey of the company Xingfa and its founder Luo Su, emphasizing the company's leadership in the aluminum profile industry in China and its unique business model that prioritizes specialization and innovation [2][3]. Company Overview - Xingfa Group, founded in 1984 by Luo Su, has established itself as a leader in the aluminum profile production industry, recognized for its modern, professional, and large-scale management approach [3]. - The company has maintained profitability for over 40 years, earning Luo Su the nickname "the unyielding one of Nanhai" [2][3]. Industry Impact - Luo Su's leadership has not only created a successful brand but has also spurred the growth of a new and significant industry in China, with each associated brand generating annual sales exceeding one billion [3]. - Xingfa has been recognized as the first "Chinese aluminum profile production base" and has received numerous accolades, including being designated a "high-tech enterprise" and a "patent pilot enterprise" by the Guangdong provincial government [3]. Product and Market Position - Xingfa's products are known for their premium pricing, being at least 2000 yuan per ton higher than similar domestic products, and the company operates on a zero-inventory model, producing only based on orders [3]. - The company has supplied products for over 6000 major construction projects, including iconic buildings like the Great Hall of the People and the Shanghai Oriental Pearl Tower, and exports to over 30 countries [3]. Recognition and Awards - Luo Su has received multiple honors, including being named one of the "Top Ten Aluminum Profile Entrepreneurs in China" and recognized as a "Labor Model" and "Outstanding Entrepreneur" by the Guangdong provincial government [3].