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泰康模式塑造中国养老新生态
Zheng Quan Ri Bao Wang· 2025-09-30 03:11
Core Insights - The aging population in China is leading to a significant transformation in retirement living, with a projected 400 million people aged 60 and above by 2035, creating a silver economy worth 30 trillion yuan [1][2] - The demand for travel-based retirement living is increasing, with estimates suggesting that by the end of 2025, 1.005 billion elderly individuals will participate in domestic tourism [2] - The company, Taikang Insurance Group, has been proactive in the elder care sector since 2007, developing innovative solutions to meet the evolving needs of the aging population [1][3] Group 1: Demand for Travel-based Elder Care - The elderly population in China is expected to exceed 300 million by the end of 2024, with a growing proportion of affluent retirees [2] - Policies are being implemented to support the development of travel-based elder care, including the establishment of a "winter south, summer north" migratory retirement model in Beijing [2] - Taikang's new facility in Yunnan attracted nearly 700 reservations before its opening, indicating strong demand for specialized elder care communities [2] Group 2: Comprehensive Elder Care Service System - Taikang Insurance Group employs a "new life insurance" business model that integrates payment, service, and investment to create a comprehensive elder care service system [3] - The company has established a unique "one community, one hospital" model, ensuring medical services are integrated within its 27 operational communities [3] - Taikang operates a network of 27 communities across 24 cities, facilitating over 30,000 experiences in travel-based elder care services [3] Group 3: Innovative Service Extensions - The "Elder Care Network" model allows for high-quality elder care services to be delivered at home, enhancing the social elder care service network [4] - This model optimizes community-based support while integrating professional institutional care and medical services [4] Group 4: Redefining the Elderly Experience - The practices of Taikang reflect broader trends in elder care, emphasizing the integration of healthcare and technology to enhance service efficiency and reduce costs [5][6] - The company promotes a dual approach of inclusive and personalized services, catering to diverse needs within the elderly population [5] - Taikang's initiatives encourage social participation and lifelong learning, transforming elderly individuals from passive recipients of care to active contributors to society [6]