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就连拥抱苹果这件事,现在都能卷了起来
Hu Xiu· 2025-04-22 13:35
Core Viewpoint - The article discusses the shift in strategy among Chinese smartphone manufacturers towards embracing Apple's ecosystem, highlighting the competitive landscape and the emergence of cross-platform functionalities [1][4][10]. Group 1: Embracing Apple's Ecosystem - Vivo has introduced a "dual-device flow" feature in its X200s model, allowing users to receive notifications from iPhones and even answer calls directly from the Vivo device [3][4]. - OPPO has launched the "0+ Interconnect" app, enabling file transfers between OPPO and iPhone devices, and supports editing Live Photos taken on OPPO devices using iPhones [4][7]. - Xiaomi has also developed a service that allows file sharing between its devices and Apple's products, including the ability to view Apple-specific document formats on Xiaomi devices [7][9]. Group 2: Market Dynamics - According to IDC, the top five smartphone manufacturers in China for 2024 are Vivo (17.2% market share, 10.3% YoY growth), Huawei (16.6% market share, 50.1% YoY growth), Apple (15.6% market share, 5.4% YoY decline), Honor (14.9% market share, 8.1% YoY decline), and OPPO (14.8% market share, 6.4% YoY decline) [11][17]. - The smartphone market in China has entered a phase of stock competition, making it difficult for manufacturers to capture a significant share of users' minds [12][13]. - A survey indicated that 18% of smartphone users in 2023 opted for dual-device ownership, suggesting a substantial market for manufacturers targeting users who own both Android and Apple devices [12][17]. Group 3: Strategic Implications - The integration of Apple ecosystem compatibility allows manufacturers to attract users who own both Android and Apple devices, potentially leading to a competitive advantage [9][10]. - Manufacturers are adopting a gradual approach to compatibility, starting with file transfers and progressively developing more complex cross-platform functionalities to reduce user resistance [15][16].