Core Insights - The most profitable business for the company is e-commerce, not video production or advertising [1][3] - Advertising revenue only accounts for 10% of the company's total income, indicating a significant shift towards e-commerce as the main revenue driver [3] - The company sold 200,000 T-shirts this year, which are positioned as a core product of a clothing brand rather than just fan merchandise [4] Business Model Transformation - The company is leveraging a "content + product" dual-driven approach, moving away from solely relying on advertising revenue [6] - This new model allows content creators to establish their own product brands, leading to more stable income sources [6] - The ability to convert user interest into purchasing power is crucial for standing out among numerous creators [6] Personal Insights from Leadership - The founder, Tim, invests almost all earnings back into company operations and product development, reflecting a commitment to growth [3] - Tim's lifestyle choices, such as not purchasing luxury items, emphasize a focus on long-term potential rather than immediate gratification [3] - He expressed a larger ambition, indicating a vision for future expansion and innovation [3]