Core Viewpoint - The strategic partnership between Xiaohongshu and Taobao Tmall, known as the "Red Cat Plan," aims to enhance the conversion of content-driven marketing into direct sales through integrated advertising features [1][2]. Group 1: Partnership Details - Xiaohongshu and Taobao Tmall have introduced a new "advertising link" feature that allows high-quality brands to directly link their promotional content on Xiaohongshu to the Taobao app, facilitating a "grass planting to direct purchase" model [1]. - The collaboration marks the first time that Xiaohongshu and Taobao Tmall have opened up UD cooperation, introducing an effect advertising model that helps brands drive traffic directly to their Taobao stores or products [2]. Group 2: Performance Metrics - Over the past year, the click-through rate of Xiaohongshu's promotional notes for Taobao Tmall brand merchants has increased by 20%, while the interaction rate has surged by 109% [3]. - The number of daily participating merchants in joint advertising campaigns has grown by 335%, with the sports industry seeing an 85% increase in store visit rates and the beauty industry experiencing a 41.5% increase [3]. Group 3: Industry Implications - This partnership signifies a deeper integration of content and e-commerce, with Xiaohongshu expanding its commercialization pathways and Taobao Tmall enhancing its content ecosystem [3]. - The full-link data integration will significantly improve marketing efficiency for merchants, allowing them to receive precise feedback directly from Taobao's backend, thus optimizing their content strategies [3].