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错上加错!微信公众号凉了?那些哭天抢地的大V该醒醒了
Sou Hu Cai Jing· 2025-07-03 03:52
Core Viewpoint - The narrative that WeChat public accounts are dead is misleading and reflects a misunderstanding of the evolving content landscape in the digital age [1][20]. Group 1: Algorithm and Content Creation - The criticism of algorithms taking control from creators is unfounded; algorithms actually provide opportunities for talented newcomers by balancing the dominance of established creators [3][5][6]. - The introduction of algorithms is essential for innovation and preventing stagnation in content creation, as evidenced by the history of platforms like Weibo [5][14]. - Algorithms serve as impartial judges, focusing on content quality rather than creator popularity [6][19]. Group 2: Specialization and Content Quality - Specialization in content creation is necessary for producing in-depth and valuable material, rather than superficial engagement [7][9]. - Following trending topics is a natural part of content creation, as it aligns with audience interests and prevents misinformation [9][11]. Group 3: Evolution of Platforms - The evolution of content platforms is a natural trend, with platforms adapting to regulatory requirements and learning from each other [14][15][16]. - The integration of both algorithms and fan mechanisms by platforms like Weibo and Toutiao illustrates a shift towards a more balanced content evaluation system [14]. Group 4: Reality of Content Platforms - Despite claims of decline, WeChat public accounts remain a vital content platform, generating high-quality content daily and fostering new creators [20]. - The notion that algorithms dictate success is a misrepresentation; successful creators thrive regardless of the platform's mechanisms [19].