继微信公众号开放修改公众号标题后，还有两个功能在内测： 其一，公众号【内容助推】，属于官方奖励的流量。 其二，服务号推送被折叠，以后会像订阅号一样，所有的推送被统一放在了一起。 那么我们今天就和大家来聊一下，为什么微信服务号的推送也要被折叠了。 01 服务号打扰用户 考虑到某些用户还不知道什么叫服务号，这里先做个简单的解释。 公众号其实有两种类型：订阅号、服务号。 其中订阅号偏向个人版，服务号是企业版，只有个体户、企业才能认证。 其中服务号有一个很重要的能力，就是服务消息推送。 比如你们使用纷传小程序创建付费圈子，你在圈内发布的每一条内容，都可以通过服务号向成员发送消 息。 还包括成员的提问、点赞、评论、参加活动、服务提醒等等。 包括大家使用外卖小程序，也会收到各种外卖的进度、优惠券等提醒。 关注的服务号多了，每天自然就会受到了各种打扰。 02 服务号也会被限流 以前觉得限流也就是服务号的事情，但是后来发现，整个公众号的推流体系都都发生了变化。 我们有个服务号，粉丝有50多万，但每个星期推送的时候，阅读量只有一两千。 其一，文章发布以后，并不是全量推送的，许多人根本就不会收到推送的提醒。 其二，用户订阅了某个 ...

2025年11月18日，南京银行（601009）发布公告称，为了提供更加优质、高效的金融服务，南京银行将 于2025年11月21日21:00至11月22日8:30对部分系统进行升级，升级期间将暂停相关业务办理。具体安排 如下： 11月22日02:00至04:00，暂停手机银行、网上银行、鑫微厅、微信公众号等渠道的个人业务，包含不限 于客户信息维护、电子账户开户/充值、签约/解约、转账、退款、个人贷款、积分业务、数字人民币、 网关支付和快捷支付等业务。 11月22日00:00至04:00，暂停95302智能语音导航功能、手机银行的数字营业厅和智能问答客服功能； 暂停鑫e伴APP的在线客服功能（人工企微客服不受影响）；暂停直销银行H5电子账户开户、手机银行 个人基本信息修改、鑫微厅薪资卡预约开卡、信用卡等相关业务； 11月22日0:30至05:00，暂停全行ATM的存款、取款、转账、查询等相关业务办理（南京银行卡在他行 ATM的业务办理不受影响）； 11月22日01:00至03:00，暂停手机银行、南京银行信用卡公众号、N Card小程序等渠道的信用卡申卡、 面签、调额、分期等相关业务；暂停手机银行、鑫微厅等渠道 ...

Core Viewpoint - The issue of digital inheritance has gained significant attention, highlighting the challenges and opportunities associated with managing digital assets after an individual's death [1][3][4]. Group 1: Digital Asset Management - High Nan has received hundreds of inquiries about digital asset management since August, driven by a guide he created on handling family digital assets [1]. - The sudden death of individuals often leaves behind digital assets that relatives struggle to manage, raising questions about how to handle accounts and memorialize deceased users [1][3]. - The case of singer Li Wen's account being accessed by a new user illustrates the complexities surrounding digital asset management and the need for clear policies [1]. Group 2: Economic Value of Digital Inheritance - The digital legacy of influencers like Qiu Feng has shown that social media accounts can significantly impact family members' online presence and economic opportunities [4][5]. - Digital assets with clear economic value, such as balances in payment platforms, are recognized as inheritable property under current legal frameworks, although specific inheritance rules are still being developed [5][8]. - The increasing awareness of the economic value of gaming and social media accounts has led more individuals to create wills that include their digital assets [8][9]. Group 3: Legal and Regulatory Challenges - Current laws recognize the legitimacy of virtual property but lack clear definitions and guidelines for inheritance, leading to challenges in practice [5][11]. - The fluctuating value of digital assets, such as gaming equipment and virtual currencies, complicates the assessment and inheritance process [11][12]. - The legal status of accounts on platforms like Taobao and WeChat remains ambiguous, with users only holding usage rights rather than ownership, complicating inheritance claims [12][13]. Group 4: Platform Responsibilities and Innovations - Platforms have a critical role in managing deceased users' accounts and ensuring privacy protection, with some platforms like Facebook and Bilibili already implementing memorial account features [15][16]. - Recent announcements from platforms like WeChat indicate a shift towards better handling of inactive accounts, alleviating concerns about the sudden disappearance of digital memories [16]. - Experts suggest establishing a user-driven mechanism for digital wills, allowing individuals to specify how their accounts should be managed after death [16].

Core Insights - The article discusses the evolution of social media matrix marketing from traditional multi-platform account strategies to a dynamic system driven by data and AI, focusing on cross-platform collaboration and intelligent operations to achieve long-term value coexistence [1][2]. Group 1: Definition and Characteristics - The new social media matrix is defined as a system where brands establish accounts across multiple platforms to achieve comprehensive brand communication and user engagement through content collaboration and user segmentation [13]. - The six core characteristics of the new social media matrix include: full coverage, mental positioning, user segmentation, data integration, risk diversification, and dynamic evolution [17][18]. Group 2: Trends and Insights - The marketing environment is experiencing three major trends: platforms are building closed loops for "traffic-retention-monetization," companies are shifting from "account proliferation" to "ecosystem building," and users are developing a "content immunity system" that distrusts false marketing [23][24]. - 85% of users are averse to false marketing, while 78% trust genuine user experiences, indicating a shift towards authentic content [37][38]. Group 3: Strategic Implementation - The marketing core is shifting from "information bombardment" to "value penetration," requiring a layered approach to content that includes professional endorsements and scenario narratives [2]. - AI technology is becoming a central tool for enhancing operational efficiency through multi-account management, intelligent content creation, and comprehensive data insights [2][8]. Group 4: Future Outlook - The future of the social media matrix will evolve towards intelligent, immersive, and co-creative strategies, with a focus on AI-driven dynamic decision-making and user roles shifting from consumers to brand co-creators [2][6]. - Brands need to transition from "traffic harvesting" to "value coexistence" to achieve sustainable growth through technology infrastructure and trust ecosystem building [2][6].

Core Insights - Guangdong is positioning itself as a global hub for content creators, emphasizing its openness and inclusivity for talent from various backgrounds [1][5][9] - The "2025 Content Creator Carnival" in Guangzhou showcased over 600 global creators and highlighted significant financial support and policies aimed at fostering content creation [5][6][10] Group 1: Event Overview - The "2025 Content Creator Carnival" gathered over 600 high-quality creators, MCN institutions, and mainstream media representatives, featuring well-known internet personalities sharing their success stories [5][6] - The event served as a platform for Guangdong to invite global creators to engage in content production, emphasizing the region's supportive environment for creative talent [1][5] Group 2: Support Policies - Multiple districts in Guangzhou and Shenzhen announced comprehensive support packages for content creators, including free creative spaces, tailored incubation, continuous traffic support, financial incentives, and preferential policies for settling and education [5][6] - Specific initiatives include a yearly investment of 40 million yuan in Haizhu District to support digital entertainment and gaming, and various tax incentives and subsidies in Nansha District to assist creators in going international [6][7] Group 3: Industry Dynamics - Tencent, a leading global internet platform, introduced support plans for content creators during the carnival, including traffic allocation and commercial monetization assistance through its platforms [7][9] - The event highlighted the importance of a conducive creative ecosystem in Guangdong, which is characterized by cultural richness and a supportive governance model that listens to creators' needs [6][10] Group 4: Cultural and Creative Environment - Guangdong's diverse cultural heritage, including Cantonese, Chaoshan, and Hakka influences, provides a rich source of inspiration for content creators, fostering an environment conducive to creativity [9][10] - The region's historical and culinary diversity is seen as a significant draw for creators, enhancing the appeal of Guangdong as a creative hub [9][10]

Core Viewpoint - Guangdong is positioning itself as a global hub for content creators, emphasizing its openness and support for talent in the digital content industry [1][3]. Group 1: Event Overview - The "2025 Content Creator Carnival" in Guangzhou gathered over 600 global creators, MCN institutions, and media representatives, highlighting the importance of talent and content creation [3][4]. - The event showcased various well-known internet personalities who shared their success stories, emphasizing the supportive environment for creators in Guangdong [3][4]. Group 2: Support Policies - Multiple districts in Guangzhou and Shenzhen announced "Quality Content Creation Support Policy Packages," which include free creative spaces, tailored incubation, continuous traffic support, financial incentives, and preferential policies for settling and education [4][5]. - For instance, Haizhu District plans to invest 40 million yuan annually to support digital entertainment and gaming sectors, while Nansha District offers tax incentives and living subsidies to help creators go international [4][5]. Group 3: Ecosystem and Collaboration - The event highlighted a collaborative ecosystem where creators can directly interact with government representatives, fostering a responsive governance model that listens to creators' needs [5][9]. - Tencent, a leading internet platform, introduced support plans for content creators, including traffic allocation and monetization assistance through its various platforms [5][6]. Group 4: Cultural Richness and Inspiration - Guangdong's diverse cultural heritage, including Cantonese, Chaoshan, and Hakka cultures, provides a rich source of inspiration for content creators, leading to the production of popular content and personal brands [9][10]. - Creators expressed that the supportive and open environment in Guangdong allows them to thrive and innovate, contributing to the region's cultural and economic landscape [9][10]. Group 5: Future Prospects - The carnival aims to establish the Guangdong-Hong Kong-Macao Greater Bay Area as a leading experimental zone for new content production capabilities, enhancing the narrative of Chinese stories [10][11]. - The ongoing support for creators is expected to further integrate cultural industries with digital economy innovations, strengthening the region's soft power and economic development [10][11].

Core Insights - Guangdong is positioning itself as a hub for global content creators, emphasizing its openness and inclusivity for talent from various regions [2][4] - The "2025 Content Creator Carnival" in Guangzhou gathered over 600 creators and media representatives, showcasing successful content creation stories [3][4] - A series of financial incentives and support policies were launched to attract and nurture content creators, including funding, creative incubation, and preferential treatment for settling and schooling [4][5] Policy Support - Multiple districts in Guangzhou and Shenzhen announced comprehensive support packages for quality content creation, including free creative spaces and continuous traffic support [4][5] - Specific initiatives include Guangzhou's annual investment of 40 million yuan to support digital entertainment and gaming sectors, and Nansha's eight major projects offering tax incentives and living subsidies [4][5] - Shenzhen's policy matrix covers the entire content creation chain, from tax benefits to talent incentives, aiming to establish itself as a national innovation hub for digital content [5] Cultural Environment - Guangdong's rich cultural heritage, including diverse culinary traditions and local dialects, provides a fertile ground for content creation [8][9] - Creators express that the region's cultural diversity and openness foster a comfortable environment for artistic expression and innovation [8][10] - Successful content creators highlight the potential of local culture as a source of inspiration for engaging and popular content [9][10] Industry Dynamics - Major internet platforms like Tencent are actively supporting content creators through tailored programs and algorithm enhancements to improve content visibility [6][5] - The integration of cultural industries with digital economy innovations is seen as a driving force for high-quality development in the Greater Bay Area [10] - The carnival aims to facilitate collaboration among creators and promote the region as a leading experimental ground for new content production [10]

Core Points - Fujian Strait Bank announced a scheduled information system maintenance from October 17, 2025, 19:00 to October 18, 2025, 6:00 to enhance financial services [1] - During the maintenance period, various transaction channels including mobile banking, online banking, and payment services may be affected [1] - The bank expressed gratitude for customer trust and support, and provided a customer service hotline for inquiries [1]

Group 1 - The importance of personal information security is increasingly recognized in the digital age, prompting Minsheng Bank's Jinan Tianqiao Branch to actively promote awareness and protection measures [1][2] - The branch employs a multi-faceted promotional approach, combining online and offline methods to educate consumers about personal information protection [1] - Online efforts include using platforms like WeChat and mobile banking apps to simplify complex information security concepts for consumers [1] Group 2 - Offline initiatives involve one-on-one education for customers visiting the branch, emphasizing the importance of safeguarding personal items and not sharing sensitive information [1][2] - Staff also distribute informational brochures in local communities, highlighting key points of the Personal Information Protection Law and analyzing prevalent fraud tactics [2] - The branch aims to continuously improve its information protection processes and innovate financial knowledge dissemination to enhance consumer protection and contribute to a stable financial environment [2]

Core Viewpoint - The article discusses the recent launch of the "Smart Reply" feature by WeChat, which utilizes AI to enhance user interaction for public account creators, addressing the challenges of content engagement and operational efficiency in the competitive WeChat ecosystem [1][8]. Group 1: WeChat's Smart Reply Feature - WeChat has introduced the "Smart Reply" function, allowing creators to automate responses based on historical content and user interaction styles [1]. - This feature enables creators to maintain user engagement 24/7, providing instant replies to user inquiries and enhancing the overall user experience [1][8]. - The integration of AI capabilities into WeChat aims to simplify the operational tasks for public account creators, making it easier for them to interact with their audience [4][6]. Group 2: Impact on Content Creators - The "Smart Reply" feature is particularly beneficial for individual creators who often struggle with the operational demands of managing their public accounts [2][8]. - By automating responses, creators can focus more on content creation rather than on the time-consuming task of user interaction, which is crucial for maintaining audience interest [2][8]. - The feature addresses the issue of user engagement, which has been a significant barrier for many personal public accounts during the initial growth phase [8]. Group 3: Comparison with Previous AI Offerings - This is not the first AI service from WeChat; previously, Tencent introduced the "Tencent Yuanqi" AI product, which required users to design prompts and create knowledge bases, posing a barrier for many creators [4][6]. - The new "Smart Reply" function eliminates the need for complex setup, allowing users to activate the feature with minimal effort, thus broadening its accessibility [4][6]. - The shift towards a more user-friendly design reflects a broader trend in the tech industry, emphasizing ease of use and immediate functionality for users [6]. Group 4: Data and Strategic Implications - The implementation of "Smart Reply" may also serve Tencent's strategic interests by allowing the company to collect data from creators, which is essential for the AI's knowledge base [8]. - By requiring creators to authorize the use of their data for the AI to function effectively, Tencent positions itself to gain valuable insights while enhancing the service offered to users [8].