内容生产与市场生态双向赋能
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文化产业不是赚快钱的行业,戏剧的传承与发展更是慢功夫
Jiang Nan Shi Bao· 2025-10-23 08:24
Core Insights - The cultural industry, particularly in drama, is not a quick-profit sector, emphasizing the importance of long-term commitment and sustainable development [1][2] - The recent 19th China Drama Festival serves as a reflection of the potential for integrating content with market dynamics, highlighting the need for authentic Chinese theatrical works that resonate with contemporary audiences [1][2] Group 1: Content and Market Integration - The core competitiveness of drama lies in its content, which must respect traditional aesthetics while adapting to modern expressions [1] - Innovation in content should respond to market demands and capture contemporary trends, indicating that artists must balance artistic pursuit with market awareness [2] - A healthy market ecosystem is essential for the circulation of quality content, as it ensures that even the best works can reach audiences effectively [2] Group 2: Long-term Viability and Industry Collaboration - Artistic works require time for validation and must be nurtured by the market to sustain their vitality [2] - The industry must collaboratively build and maintain a positive market ecosystem, focusing on effective promotion of quality content and development of talent [2] - The cycle of project initiation and completion should evolve beyond mere accolades, recognizing that even failures can provide valuable insights for future endeavors [2]
戏剧传承:艺术与市场双向奔赴(新语)
Ren Min Ri Bao· 2025-10-22 22:21
Core Viewpoint - The cultural industry, particularly in the realm of drama, is not a quick-profit sector, and its transmission and development require a long-term commitment to both content production and market ecology [1][2]. Group 1: Content and Market Integration - The core competitiveness of drama lies in its content, which must respect traditional aesthetics while adapting to contemporary expressions [1]. - Innovation in content should respond to market demands and capture current trends, emphasizing the need for artists to understand both the market and artistic pursuits [2]. - A healthy market ecosystem is essential for the circulation of quality content, as it ensures that even the best works can reach audiences [2]. Group 2: Long-term Commitment and Industry Development - The recent 19th China Drama Festival showcased the potential for integrating content with market needs, highlighting the direction for future efforts [1]. - Successful long-term operations, such as the over 350 performances of the Yue Opera "New Dragon Gate Inn," demonstrate the vitality of drama when nurtured over time [2]. - The industry must collaboratively build and maintain a positive market ecosystem, focusing on the promotion of quality content and the development of talent [2].