Core Insights - The article presents a case study of Chen Mo, a self-media operator in the local lifestyle sector, who successfully transitioned from traditional content creation to a matrix operation model, significantly increasing traffic and revenue [1][3]. Group 1: Matrix Operation Strategy - Chen Mo manages eight accounts across multiple platforms including Douyin, Kuaishou, and Xiaohongshu, initially focusing on content quality but facing growth and monetization bottlenecks [1][3]. - The shift to matrix operation in June 2025 allowed for "traffic resonance," with a strategy of using a main account for brand endorsement and sub-accounts for vertical segmentation [3][4]. - In a promotional event, the use of differentiated content across accounts led to a 40% increase in audience conversion rates and a daily GMV exceeding 50,000 yuan [4]. Group 2: Content Production Efficiency - To manage content production across platforms, Chen Mo implemented the AI original system from Yucaiyun, which automates script generation based on keywords like "holiday marketing" and "local hotspots" [4][6]. - The system's ability to generate timely content, such as "celebrity outfit reviews" during trending events, resulted in conversion rates tripling compared to regular performance [4][6]. - This automation streamlined the entire content production process, enhancing efficiency significantly [6]. Group 3: Monetization Strategies - The core of monetization in the matrix model lies in creating a closed loop of "content-interaction-conversion" [6]. - Key strategies include: 1. Live streaming sales tactics that integrate props directly into the shopping cart with limited-time discounts to encourage impulse buying [6]. 2. Building a private domain by guiding viewers to join fan groups and offering exclusive coupons, resulting in a 30% increase in repurchase rates [6]. 3. Conducting data reviews to analyze traffic sources and optimize account collaboration efficiency [6]. - As a result of these strategies, Chen Mo's matrix accounts saw a 120% increase in followers, while the team size was reduced from four to two, demonstrating significant efficiency gains [6].