Core Insights - Xiaohongshu is launching a new feature that allows users to directly upload files such as PDF, Word, and PPT in their posts, which is expected to change the content creation landscape and reduce information asymmetry [2][3][6] - The new file-sharing feature is currently in beta and is limited to product promotion accounts, with a file size limit of 100MB, and only one file can be uploaded per post during the testing phase [3][4] - The platform's algorithm will favor posts that include files, potentially altering the flow of traffic and encouraging businesses to adapt their strategies accordingly [6][10] User Experience and Content Strategy - The process for users to attach files is straightforward, enhancing user experience by eliminating the cumbersome "private message for materials" approach [3][6] - The introduction of file uploads may force content creators to rethink their strategies, moving away from simply exchanging materials for attention to providing deeper value [6][10] - A new content strategy termed "content sandwich" has been proposed, which emphasizes structuring posts to maximize engagement and conversion [8] Market Position and Commercialization Challenges - Xiaohongshu is facing challenges in commercializing its platform effectively, as evidenced by its lower ranking in advertising effectiveness compared to competitors like Douyin [11][12] - The platform's e-commerce performance is significantly behind Douyin and Kuaishou, with a projected GMV of around 100 billion yuan for 2024 [11] - The establishment of a "Big Commercial Sector" aims to enhance collaboration between advertising and e-commerce departments to improve overall user experience and business outcomes [12][13] Future Implications - If file sharing becomes mainstream, Xiaohongshu could see an increase in high-density, practical content such as industry reports and study notes, moving beyond traditional image and text formats [9][10] - The new feature may open up new pathways for monetization, allowing creators to offer free content to attract users and then guide them to paid versions [10] - The success of these initiatives will depend on Xiaohongshu's ability to balance user experience with creator incentives while addressing existing interface and flow issues [12][13]