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内容电商出海新范式:五大维度破解品牌出海难题
Jing Ji Guan Cha Wang· 2025-06-18 02:42
Core Insights - The forum highlighted the importance of branding for Chinese companies aiming for long-term growth in global markets, emphasizing that strong brand power leads to higher premiums, recognition, and loyalty [1] - The global e-commerce market is projected to grow at a compound annual growth rate (CAGR) of approximately 10% over the next four years, with cross-border e-commerce expected to grow at a remarkable 26% [1] Group 1: Market Opportunities - The past two decades have seen a surge of excellent brands and companies in China, driven by a large and rapidly growing domestic consumer market [1] - The next two decades present significant opportunities for Chinese entrepreneurs to tap into unmet global consumer demands [1] - The European e-commerce market is expected to grow by 54% over the next five years, with the UK being a key area for expansion due to its high consumer spending and brand loyalty [2] Group 2: Consumer Behavior Insights - Understanding the purchasing habits and characteristics of consumers in different countries is crucial for companies going global [2] - The U.S. market exhibits significant diversity in consumer behavior due to income disparities and ethnic differences, leading to varied purchasing patterns [2] - Japanese consumers show a high similarity in demand to Chinese consumers, with geographical advantages for logistics [3] Group 3: Strategic Recommendations - Companies should leverage their supply chain advantages accumulated over the past 20 years and focus on user-driven product customization rather than merely replicating domestic bestsellers [4] - Establishing a comprehensive multi-channel network that includes traditional sales and media channels, as well as content-driven e-commerce, is essential for connecting with overseas consumers [4] - Localizing marketing activities is critical, as consumer cycles differ significantly between domestic and international markets [4] - Building a matrix of local influencers can help new brands quickly establish trust in overseas markets [4] - Implementing a responsive consumer feedback mechanism is necessary for timely adjustments in product design and brand communication strategies [4]