Core Insights - The article highlights the chronic issues facing Chinese internet companies, particularly focusing on recruitment practices that reflect strategic shortsightedness, internal conflict culture, and a lack of core competitiveness [2][5][12] Recruitment Practices - The article discusses absurd recruitment practices where companies seek candidates with overly specific labels rather than assessing their underlying skills and experiences [4][11] - There is a significant trend of job role fragmentation in the internet industry, with a 37% increase in job specialization over the past five years, while the proportion of hybrid roles has decreased by 18% [6][10] - Companies often prioritize short-term KPIs in recruitment, leading to inefficiencies and neglect of long-term user value [7][10] Strategic Short-sightedness - The article points out that many internet companies are unable to see the interconnectedness of roles, such as advertising and user growth, which leads to a fragmented understanding of their business [5][9] - The focus on immediate results has caused companies to split roles unnecessarily, resulting in poor collaboration and a lack of strategic vision [8][14] Internal Conflict Culture - Internal power struggles and a lack of effective governance structures contribute to a culture of conflict, which distracts management from making sound strategic decisions [8][12] - The article cites examples of companies like Bitmain and Dangdang, where internal conflicts have led to operational chaos and hindered growth [8][9] Core Competitiveness - The article emphasizes that many internet companies have lost their ability to innovate and rely heavily on "buying traffic" rather than developing core products and technologies [9][10] - Research indicates a U-shaped relationship between R&D investment intensity and company survival, with many companies failing to invest adequately in R&D [9][10] Recommendations for Improvement - Companies are encouraged to shift from a short-term focus to a long-term strategy, integrating roles rather than fragmenting them, and fostering a collaborative culture [14][15] - Successful companies like Google and Microsoft prioritize foundational skills and learning potential over narrow specialization, which helps maintain innovation and adaptability [12][15]