Core Viewpoint - The article emphasizes the importance of internal evolution and self-reflection for companies to navigate through cycles of uncertainty and challenges in the business environment, particularly in the SaaS industry [2][5][16]. Group 1: Industry Insights - The SaaS industry has experienced rapid changes, with new concepts emerging every few years, leading to a sense of anxiety among companies as they struggle to adapt [6][7]. - The speaker reflects on the past decade, noting the shift from focusing on external factors to recognizing the need for internal evolution and adaptation to survive in a highly uncertain environment [6][9]. Group 2: Company Experience - The company faced a significant downturn in 2016, resulting in a drastic reduction of its workforce and a period of deep reflection on its core values and mission [7][11]. - The realization that the company's issues stemmed from losing sight of its original mission and customer focus led to a redefinition of its goals and values [8][12]. Group 3: Redefining Values - The company shifted its focus from merely being a large organization to becoming a "good company" that genuinely creates value for customers [11][12]. - A new mission was established, emphasizing customer success as the definition of the company's success, moving away from reliance on external capital [12][13]. Group 4: Growth and Sustainability - The company has maintained a compound annual growth rate of approximately 30% over recent years, even amidst external pressures, with a notable user renewal rate of 100% [17]. - The focus on sustainable and healthy growth, rather than short-term profitability, is highlighted as essential for long-term success [18]. Group 5: Organizational Culture - The importance of maintaining a strong organizational culture based on curiosity, action, discipline, and shared values is emphasized as crucial for navigating uncertainty [20][21]. - The company aims to foster a sense of mission and value among employees, ensuring that everyone feels connected to the company's goals and values [14][20].