Core Insights - The investigation team has initiated a market research trip to Shandong Province, focusing on Jinan and Linyi, to explore the current state of the lingerie market and identify potential solutions for industry challenges [1][4][11] Group 1: Market Conditions - In Jinan, local lingerie agents and retailers discussed the increasing consumer demand for high-quality lingerie, emphasizing the importance of fabric comfort and functional features such as breathability and shaping effects [1] - The lingerie market is facing severe product homogenization, making it difficult to meet the diverse needs of consumers [1] - Economic conditions have led consumers to be more cautious in their purchasing decisions, with a preference for products that offer high cost-performance ratios [1] Group 2: Retail Challenges - In Linyi, retailers reported a significant decline in foot traffic, which is currently their biggest challenge [4] - Although online sales have seen some growth, physical stores remain crucial sales channels, highlighting the need to enhance the attractiveness of brick-and-mortar locations [4] - Intense competition has resulted in lower prices for similar products, leading to shrinking profit margins for retailers [4] Group 3: Industry Responses - Company leaders, including Chairman Zhou Xuze of Huamei Fashion Group, emphasized the importance of product development and quality improvement, planning to optimize product structures based on market feedback [9] - Chairman Lei Yangyong of Huayang Lingerie highlighted the significance of differentiated competition, advocating for unique brand positioning and product features to attract target customer groups [9] - Industry media representatives, such as Editor-in-Chief Xia Shangwen, provided insights into market trends and consumer psychology changes, offering new strategies for businesses [9] Group 4: Future Outlook - The research is not only a deep analysis of the current challenges in the lingerie market but also an active exploration by industry leaders to find solutions [11] - The investigation team plans to visit more cities to continue gathering market information, contributing to the recovery and development of the lingerie industry [11] - There is optimism that through these efforts, the lingerie industry can find opportunities for growth and development amidst current difficulties [11]