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快评丨花生上树,AI“背锅”?
Nan Fang Nong Cun Bao· 2025-08-29 06:04
Core Viewpoint - The incident involving a product advertisement by a company, which incorrectly depicted peanuts growing on trees, has sparked discussions about the responsibility of using AI-generated content and the importance of agricultural knowledge in marketing [2][6][10]. Group 1: Company Response - The company acknowledged the mistake, stating that the erroneous image was generated by AI and that they have since updated the product page and initiated a comprehensive review of all promotional materials [3][4]. - The company's apology was perceived as insincere, as it seemed to deflect responsibility onto AI rather than addressing internal management issues [7][9]. Group 2: Industry Implications - The incident highlights a significant gap in the understanding of agricultural processes within the food industry, especially for a company that has been deeply involved in the food sector [10][12]. - The marketing approach taken by the company reflects a consumerist attitude that prioritizes aesthetics over factual accuracy, which could lead to a loss of consumer trust [18][20]. Group 3: Societal Context - The misunderstanding surrounding the growth of peanuts underscores the need for agricultural education and awareness among consumers, as many may not have firsthand experience with farming [15][17]. - The portrayal of agricultural products in marketing often lacks authenticity, leading to a disconnect between consumers and the realities of food production [23][25].