Core Viewpoint - The article highlights the significance of the China-Thailand Fruit Week in Beijing, showcasing the collaboration between Thai durians and Guangdong lychees, which serves as a platform for Guangdong lychees to penetrate the Southeast Asian market and accelerate their internationalization journey [1][10]. Group 1: Event Overview - The China-Thailand Fruit Week was held in Beijing, featuring prominent fruits from both countries, particularly Thai durians and Guangdong lychees, aimed at enhancing agricultural exchanges [1]. - The event's location in Beijing is strategic, targeting high-end consumer markets and providing a window for Guangdong lychees to access the Beijing-Tianjin-Hebei region and international procurement needs [3]. Group 2: Market Dynamics - Guangdong lychees have gained popularity among northern consumers due to their quality, with sales progress reaching 85% in major production areas like Maoming, and prices for certain varieties like Guiwei lychee increasing by nearly 2 yuan [3][4]. - The marketing team for Guangdong lychees conducted research in Beijing's Xinfadi wholesale market, identifying key trends in pricing, circulation efficiency, and consumer feedback, which informed their market strategy [4]. Group 3: International Expansion - Guangdong lychees are actively expanding their international presence, with 11 tons of "Feizixiao" lychees successfully exported to Thailand, utilizing a multi-channel distribution system that includes supermarkets, wholesale markets, and e-commerce platforms [7]. - In 2023, Guangdong's lychee exports reached 12,800 tons, accounting for nearly 50% of the national total, with a growing number of countries and regions importing these fruits [7][8]. Group 4: Strategic Collaboration - The article emphasizes the potential for collaboration between Thai durians and Guangdong lychees, suggesting that their complementary characteristics can enhance consumer experiences and create opportunities for joint marketing efforts [10]. - Guangdong's lychee industry is leveraging RCEP policy benefits and deepening supply chain integration with Thailand, aiming to enhance brand value and market share in Southeast Asia [10][11].