今年国庆、中秋"双节"期间，全国消费市场持续升温，各地消费者迎来了"品质消费"狂欢。盒马10月8日发布的数据显示，"十一期间"，以帝王蟹、东星 斑、牛排等为代表的品质商品成为各地"吃货们"的首选。 "双节"数据显示，盒马鲜生江苏徐州店大闸蟹销量突破8000只登顶全国第一，"海鲜贵族"东星斑跻身全国水产品销售前三，牛排品类销量亦位居全国新店 前列。 数据显示，目前盒马鲜生已经进入江苏南京、徐州、无锡、苏州、扬州、泰州、宿迁、镇江、宜兴等20个市县。长假首日，不少地市门店尚未开门已有消 费者在门口排起了长队。 "品质消费热"不仅体现在海鲜上，也蔓延至肉类、烘焙等多个品类。假日期间，盒马牛排全国销售额同比增长近20%，其中厚切眼肉、战斧牛排等高端品 类更受青睐。在江阴，战斧牛排成为家庭聚会的"社交硬通货"，还有不少消费者购买现煎牛排门店现吃。"网红城市效应"叠加"品质需求"驱动，让不少年 轻消费者在小红书等平台打卡"帝王蟹自由"、"逛超市的幸福感"等生活片段，形成社交平台的流量密码。 类似徐州这样消费火爆的城市并非个例。十一期间，江阴店泰国榴莲销售破一万斤，泰州店因客流过大多次采取限流措施，马鞍山店的生蚝售出超过了 ...

Group 1 - The "2025 Chengdu Import Carnival" themed event "Golden Autumn Global Gathering" was launched on September 26, focusing on four major import categories: food, beauty, home, and outdoor leisure [1][3] - The event features over 20 import product vendors and aims to stimulate import consumption and stabilize foreign trade scale, allowing citizens to enjoy global shopping convenience in Chengdu [1][3] - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, with a year-on-year growth of 9.4%, and the import scale of consumer goods reached 10.55 billion yuan from January to August [3][4] Group 2 - The event includes both consumer shopping activities and B2B supply-demand matching, linking online and offline channels to cultivate more import market entities and promote continuous expansion of import scale [4] - Future plans include organizing import supply-demand matching activities in Shanghai in November to share market opportunities and promote overseas direct procurement of imported goods [4] - Chengdu's Commerce Bureau aims to deepen the "Chengdu Import Carnival" brand, expand quality imports, and enhance consumer choices, transforming the large consumer market advantage into an import trade advantage [4]

Group 1 - The "2025 Chengdu Import Carnival" aims to deepen the connection between domestic and international markets, promoting the construction of an international consumption center city [1] - The "Golden Autumn Global Fair" features four major categories: food, beauty, home, and outdoor leisure, with 20 import merchants participating to stimulate import consumption and stabilize foreign trade [1][8] - The event includes interactive elements such as live streaming and prize draws, enhancing the overall consumer experience [7][10] Group 2 - The event's first day saw significant consumer interest, with long queues for food and beverage sections, indicating a strong demand for high-quality imported products [3][5] - Chengdu's foreign trade import and export total reached 427.47 billion yuan in the first half of the year, with a 9.4% year-on-year growth, and consumer goods imports amounted to 10.55 billion yuan from January to August [8] - The Chengdu Municipal Bureau of Commerce plans to continue expanding the "Chengdu Import Carnival" brand, aiming to enhance the convenience of global shopping for citizens and drive growth in both consumption and trade [10]

Core Insights - Douyin e-commerce has experienced explosive growth in the agricultural product market, with over 10.2 billion agricultural products sold from September 2024 to September 2025, averaging 24.48 million daily shipments [1] - The platform has seen a significant increase in content creators involved in agricultural product sales, with over 5.46 million creators, including a 13% year-on-year increase in rural "village broadcasters" [1] - The main consumer demographic is dominated by the post-90s generation, accounting for 38% of purchases, while post-80s and post-60s contribute 21% and 16% respectively [1] Sales Performance - Cumulative sales over the past three years have surpassed 20 billion units, maintaining a stable daily growth rate [1] - The top three product categories are nuts and snacks, grains and oils, and fruits and vegetables, with imported fruits like Chilean cherries and Thai durians seeing year-on-year sales growth of 109% and 88% respectively [1] Operational Strategy - The platform employs a comprehensive operational model combining short videos, live streaming, e-commerce, and search functions, leading to a 54% and 95% year-on-year increase in sales from product explanations and search functionalities respectively [2] - Special promotional activities have significantly boosted sales, with orders for Guangdong lychees increasing 15 times and niche products like Guizhou terraced rice and Zhuhai white grouper seeing sales growth of 189% and 231% respectively [2] Impact on Farmers - The "consumer-end feedback to production-end" model is reshaping the agricultural product value chain, as demonstrated by the sale of 10 million pounds of Shouguang colored peppers, resulting in a 64-fold increase in sales for farmers [4] - The platform's activities have led to increased purchase prices at the source, creating a positive cycle of "increased sales - stable prices - thriving cultivation" [5] Merchant Support Policies - Since September 2024, the number of merchants using live streaming has increased by 51%, with 46,800 merchants achieving annual sales of over one million [5] - The platform has implemented various support policies, including freight insurance and promotional fee refunds, providing over 16.5 billion yuan in subsidies to merchants by the end of July [5] - A commission exemption policy for fresh non-standard products has attracted 210,000 merchants, resulting in a total commission reduction of 800 million yuan [5] Innovative Marketing Approaches - New marketing models by innovative farmers have emerged, such as a retired teacher from Shandong using teaching skills for live streaming and a 90s generation seller in Guangdong using "Cantonese English" to sell lychees [7] - Content innovation is transforming agricultural product marketing from price competition to value transmission, as evidenced by a video selling 18,000 units of baby pumpkins [8]

Core Insights - The rapid development of cold chain technology has enabled the global distribution of fresh fruits, overcoming geographical and temporal limitations, leading to a true "global sharing" of food [1] - Agricultural technology advancements have introduced new fruit varieties, enhancing consumer choices while also raising concerns about the use of chemicals and the nutritional balance of fruits [1] - Industrialized production methods have caused significant ecological damage, including soil degradation and water pollution, posing threats to the environment and future sustainability [2] Industry Developments - The rise of internet technology has provided a turning point for the fruit and vegetable industry, allowing consumers to access detailed information about product origins, growing conditions, and pesticide residue reports, thereby enhancing trust and product quality [2] - Big data and IoT technologies have optimized every stage of the fruit and vegetable supply chain, improving logistics efficiency, reducing waste, and ensuring freshness and taste [4] - Internet platforms have revolutionized marketing strategies in the fruit and vegetable sector, utilizing social media and short videos to engage consumers and enhance brand influence [4]

搭乘"云菜·陆良蔬菜号"冷链班列盘活了铁路运输资源，物流成本降低30%，通关时间缩短40%，破 解了陆良蔬菜"走出去"面临的运输成本高、时效性低、品质损耗大等瓶颈，也有效解决了进口泰国榴莲 铁路运输长期困扰的"一头空"难题。这条双向通道打开了陆良对外开放的"新窗口"，为发展外向型农业 经济注入了新动能。 陆良县位于北纬25度"黄金气候生态带"，冬季平均气温15摄氏度，夏季平均气温20摄氏度，年平均 气温15.2摄氏度，无霜期长达327天，农业可周年生产。全县蔬菜种植面积达90万亩（含复种），年产 量250万吨。陆良县成功争取到国家骨干冷链物流基地项目，冷链处理能力达到80万平方米，在西南地 区处于领先地位。每天平均调出蔬菜1万多吨，外销率超过93%，其蔬菜产品不仅远销北京、广州、上 海等100多个国内大中型城市，还出口至香港、欧盟等10多个国家和地区。 清晨采摘的蔬菜当天从源头采摘进入冷库包装，次日即现身粤港澳超市货架，通过现代化产业链运 作，21万群众搭上"一棵菜"致富快车。 凭借地理区位和交通网络优势，近年来陆良外贸发展势头强劲，2024年外贸进出口总额4.22亿元， 占曲靖市总量14.58%，居全市第一 ...

红星新闻网（记者 宋雅婷）7月29日报道为深度推进区域全面经济伙伴关系协定（RCEP），全面落实省市关于攻坚突围外贸、推动"蓉品出川出海"及"成都 造"产业出海的重要部署，持续增强"三中心一基地"城市核心功能，一场聚焦国际农产品贸易合作的盛会 ——"2025国际农产品合作活动（马来西亚、泰 国）"将于7月29日至8月1日举行。 此次活动由成都市商务局主办，活动将组织成都企业走进马来西亚和泰国，通过参加国际展会、举办推介会、开展商贸对接等多种形式，架起成都与东南亚 国家农产品贸易的新桥梁，助力企业拓展国际市场，深化与东南亚主要经济体的经贸往来，全力 "抢"下更多国际订单。 "专精特新"蓉企展会亮绝活 "成都造"尖货国际圈粉 作为本次活动的重要组成部分，成都将组织一支由农产品、生鲜、食品、调味品等领域优质企业组成的展团，集体亮相于7月30日至8月1日在吉隆坡举行的 "马来西亚国际食品饮料展览会（MIFB）"。该展会是东南亚地区规模最大、辐射最广的食品饮料贸易展览会，是东盟及中东地区的重要采购平台。 成都展团将设立专属展厅，集中展示 "成都造" 优势出口商品，向全球采购商展现 "蓉品" 的独特魅力。此次参展旨在帮助 ...

Group 1 - The establishment of the first international crew change center in the Guangdong-Hong Kong-Macao Greater Bay Area at Nansha Port significantly enhances the efficiency of foreign crew members' entry, achieving a "boarding and clearance" time of under 8 minutes, which is a 70% improvement over traditional methods [1][3] - The Nansha Port has been recognized for its high-level safety and efficient customs services, contributing to the transformation of trade patterns from "buying globally" to "linking globally," in line with the "Nansha Plan" announced by the State Council [3] Group 2 - Nansha Port has seen a 56.5% year-on-year increase in automobile exports, with over 200,000 vehicles exported in the first half of the year, facilitated by a "zero waiting time" customs inspection model for ships and a full-chain customs clearance process for new energy vehicles [6][8] - The port is projected to handle over 11.5 million vehicles in 2024, maintaining its position as the largest in the country, and has been recognized as a best practice case for service trade innovation by the State Council [8] Group 3 - The Nansha border inspection station has implemented a series of services to expedite the import of fresh fruits, including 24/7 inspections and streamlined customs procedures, resulting in a total of 23,300 tons of durians and cherries processed in the first half of the year [9][11] - Nansha Port has become the largest maritime port for fruit imports in China for five consecutive years, enhancing its role as a key link in the new land-sea trade corridor [9][11] Group 4 - The Nansha International Cruise Home Port has entered regular operations, with innovative management measures for international cruise services, including visa exemptions and a "face-scan" customs clearance process, significantly improving the passenger experience [12][14] - Since its regular operation began, the port has efficiently processed over 140,000 inbound and outbound passengers, highlighting its role in promoting cruise tourism [14]

Core Insights - The article highlights the rapid development and increasing importance of the Qinzhou Port East Station as a key hub in the Western Land-Sea New Corridor, facilitating iron-sea intermodal transport for various goods, including electric vehicles and agricultural products [2][3]. Group 1: Development of Qinzhou Port East Station - Qinzhou Port East Station was initially a small station with only 3 tracks and minimal operations, but has transformed into a major intermodal hub with 13 tracks and over 40 employees [2]. - The station's cargo transportation volume reached nearly 13 million tons last year, which is 98 times the volume at the beginning of the Western Land-Sea New Corridor's operations in 2017 [2]. - The station is expected to handle over 1 million TEUs (Twenty-foot Equivalent Units) this year, enhancing its role in connecting China with ASEAN, Europe, and global logistics [2]. Group 2: Operational Efficiency - The station has set multiple records this year, including a single-day loading record of 711 cars and a maximum of 1,401 loading and unloading operations in one day, with an average of over 1,200 operations daily [3]. - The variety of goods transported has expanded significantly, including international products like Thai durians and Cambodian rice, as well as domestic goods such as Guizhou tea and automotive parts from Liuzhou [2].

Core Viewpoint - The article highlights the significance of the China-Thailand Fruit Week in Beijing, showcasing the collaboration between Thai durians and Guangdong lychees, which serves as a platform for Guangdong lychees to penetrate the Southeast Asian market and accelerate their internationalization journey [1][10]. Group 1: Event Overview - The China-Thailand Fruit Week was held in Beijing, featuring prominent fruits from both countries, particularly Thai durians and Guangdong lychees, aimed at enhancing agricultural exchanges [1]. - The event's location in Beijing is strategic, targeting high-end consumer markets and providing a window for Guangdong lychees to access the Beijing-Tianjin-Hebei region and international procurement needs [3]. Group 2: Market Dynamics - Guangdong lychees have gained popularity among northern consumers due to their quality, with sales progress reaching 85% in major production areas like Maoming, and prices for certain varieties like Guiwei lychee increasing by nearly 2 yuan [3][4]. - The marketing team for Guangdong lychees conducted research in Beijing's Xinfadi wholesale market, identifying key trends in pricing, circulation efficiency, and consumer feedback, which informed their market strategy [4]. Group 3: International Expansion - Guangdong lychees are actively expanding their international presence, with 11 tons of "Feizixiao" lychees successfully exported to Thailand, utilizing a multi-channel distribution system that includes supermarkets, wholesale markets, and e-commerce platforms [7]. - In 2023, Guangdong's lychee exports reached 12,800 tons, accounting for nearly 50% of the national total, with a growing number of countries and regions importing these fruits [7][8]. Group 4: Strategic Collaboration - The article emphasizes the potential for collaboration between Thai durians and Guangdong lychees, suggesting that their complementary characteristics can enhance consumer experiences and create opportunities for joint marketing efforts [10]. - Guangdong's lychee industry is leveraging RCEP policy benefits and deepening supply chain integration with Thailand, aiming to enhance brand value and market share in Southeast Asia [10][11].