农产品品牌化建设
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京津冀启动农产品促消费协同新机制 “衡沧蔬菜”等直达社区
Sou Hu Cai Jing· 2025-09-27 12:48
Core Points - The event "Promotion of High-Quality Specialty Agricultural Products in Beijing-Tianjin-Hebei" aims to enhance the supply chain from production to consumption, facilitating direct access to fresh local agricultural products for residents in the region [1][3] - The initiative is a collaboration among agricultural departments from Hebei, Beijing, and Tianjin, along with youth organizations, to create a sustainable platform for promoting and selling agricultural products [1][3] Group 1 - The launch event featured over 70 quality producers from the Beijing-Tianjin-Hebei region, with purchasing intentions reaching approximately 12 million yuan [3] - The event highlighted the importance of the "Hengcang Vegetables" brand, showcasing its standardized production and quality control systems [3][5] - A commitment was made by representatives of three production companies to ensure quality and safety in agricultural products through craftsmanship and technology [3][5] Group 2 - The initiative includes a dual-track model of "community + regular markets + continuous direct supply group purchases," which eliminates multiple intermediaries to provide fresher and more affordable agricultural products [5] - The first batch of property companies from the region received "Direct Supply Cooperation Community" plaques, marking the establishment of a collaborative network for distribution [5] - Future plans include hosting over a hundred market events in major cities like Beijing, Tianjin, and Shijiazhuang to promote the sale of high-quality agricultural products [6]
南农晨读 | 夏至
Nan Fang Nong Cun Bao· 2025-06-21 08:02
Group 1 - The National Grain Industry Technology Innovation Alliance was established in Beijing on June 19, with key figures from the National Development and Reform Commission and the State Grain and Material Reserve Bureau in attendance [4][5][6][8] - The establishment of the alliance aims to enhance technological innovation in the grain industry, promoting sustainable agricultural practices and improving food security [5][6] Group 2 - High express delivery costs are impacting fruit farmers in Guangdong, with reports indicating that the shipping cost for 12 jin (approximately 6 kg) of lychee to Heilongjiang is 168 yuan, making the transportation more expensive than the fruit itself [11][12] - This situation has led to a "high yield but low income" dilemma for some lychee farmers, highlighting the challenges faced in the agricultural sector [12] Group 3 - Yangshan West Lake Vegetable and Yangshan Chicken have been recognized as national geographical indication products, marking a significant step in the branding of agricultural products in Yangshan [14][15][16] - This recognition is expected to inject new vitality into the development of five major agricultural industries in Yangshan, including Qingyuan (Yangshan) Chicken and Qingyuan Silk Seed Rice [17][18] Group 4 - The first phase of the "Shenzhen Deep-Shan Friendly Farmers" product selection was held on June 19, featuring 23 products from five local enterprises, including fruits, cured meats, mushrooms, tea, and seafood [20][22][23] - The selection process evaluated products based on packaging, quality, market performance, and food safety, with the results to be announced soon [24][25] Group 5 - The "Taste of the South" event in Shenzhen showcased over a thousand specialty agricultural products from across the country, providing a platform for local farmers and businesses [28][30][31] - This event aims to promote regional agricultural products and enhance consumer awareness of local specialties [30][32] Group 6 - The "Artificial Intelligence +" competition for Guangdong youth concluded successfully, involving 178 teams from 64 universities, focusing on applying AI technology to rural revitalization [34][36][37] - This initiative is part of a broader effort to engage young people in agricultural innovation and development [36][37] Group 7 - The "Zhuang Mountain Agricultural Fresh" brand from Baise City, Guangxi, is set to participate in a brand consumption event in the Guangdong-Hong Kong-Macao Greater Bay Area, promoting local mango products [39][40][41] - This marks the second consecutive year that Baise mangoes are being promoted in the Greater Bay Area, reflecting ongoing collaboration between Guangdong and Guangxi [42][43] Group 8 - Guangdong is actively promoting its lychee products, with fresh lychees being transported to Xinjiang, showcasing the region's agricultural abundance [47][48][49] - This initiative aims to enhance the visibility and market reach of Guangdong's agricultural products beyond its local borders [48][49]