农产品品牌化建设
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京津冀启动农产品促消费协同新机制 “衡沧蔬菜”等直达社区
Sou Hu Cai Jing· 2025-09-27 12:48
农业农村部市场与信息化司品牌和流通促进处处长、一级调研员刘艳涛从全国农产品市场与品牌建设的 高度出发,为京津冀优质特色农产品的整体推广提供政策指引。 河北省农业农村厅二级巡视员单守林在致辞中表示,河北将持续强化"菜园子"服务首都"菜篮子"的功 能,推动更多优质、安全、绿色的特色农产品进入北京市场。 作为区域农产品品牌化建设的典型代表,衡水市农业农村局相关负责人重点介绍了"衡沧蔬菜"的产业标 准化与品质管控体系,展现了源头产地对品质的坚实保障。 中新网石家庄9月27日电(王喜庆)旨在打通京津冀优质农产品从"田间"到"餐桌"最后一公里的创新实践 ——"京津冀优质特色农产品进社区进单位促消费暨'衡沧蔬菜'品牌大集网上团购推广季"系列活动,26 日在位于北京的中国盐业集团正式启动。 本次活动由河北省农业农村部门联合京津农业农村部门以及京津冀三地团委、青联共同举办,通过 从"生产源头"到"消费终端"的全链条协同,着力构建一个线上线下融合、供需精准匹配、可持续运营的 农产品品牌推广与销售新平台,让京津冀居民更多消费新鲜直达的本区域优质农产品。 9月26日,"京津冀优质特色农产品进社区进单位促消费暨'衡沧蔬菜'品牌大集网上 ...
南农晨读 | 夏至
Nan Fang Nong Cun Bao· 2025-06-21 08:02
Group 1 - The National Grain Industry Technology Innovation Alliance was established in Beijing on June 19, with key figures from the National Development and Reform Commission and the State Grain and Material Reserve Bureau in attendance [4][5][6][8] - The establishment of the alliance aims to enhance technological innovation in the grain industry, promoting sustainable agricultural practices and improving food security [5][6] Group 2 - High express delivery costs are impacting fruit farmers in Guangdong, with reports indicating that the shipping cost for 12 jin (approximately 6 kg) of lychee to Heilongjiang is 168 yuan, making the transportation more expensive than the fruit itself [11][12] - This situation has led to a "high yield but low income" dilemma for some lychee farmers, highlighting the challenges faced in the agricultural sector [12] Group 3 - Yangshan West Lake Vegetable and Yangshan Chicken have been recognized as national geographical indication products, marking a significant step in the branding of agricultural products in Yangshan [14][15][16] - This recognition is expected to inject new vitality into the development of five major agricultural industries in Yangshan, including Qingyuan (Yangshan) Chicken and Qingyuan Silk Seed Rice [17][18] Group 4 - The first phase of the "Shenzhen Deep-Shan Friendly Farmers" product selection was held on June 19, featuring 23 products from five local enterprises, including fruits, cured meats, mushrooms, tea, and seafood [20][22][23] - The selection process evaluated products based on packaging, quality, market performance, and food safety, with the results to be announced soon [24][25] Group 5 - The "Taste of the South" event in Shenzhen showcased over a thousand specialty agricultural products from across the country, providing a platform for local farmers and businesses [28][30][31] - This event aims to promote regional agricultural products and enhance consumer awareness of local specialties [30][32] Group 6 - The "Artificial Intelligence +" competition for Guangdong youth concluded successfully, involving 178 teams from 64 universities, focusing on applying AI technology to rural revitalization [34][36][37] - This initiative is part of a broader effort to engage young people in agricultural innovation and development [36][37] Group 7 - The "Zhuang Mountain Agricultural Fresh" brand from Baise City, Guangxi, is set to participate in a brand consumption event in the Guangdong-Hong Kong-Macao Greater Bay Area, promoting local mango products [39][40][41] - This marks the second consecutive year that Baise mangoes are being promoted in the Greater Bay Area, reflecting ongoing collaboration between Guangdong and Guangxi [42][43] Group 8 - Guangdong is actively promoting its lychee products, with fresh lychees being transported to Xinjiang, showcasing the region's agricultural abundance [47][48][49] - This initiative aims to enhance the visibility and market reach of Guangdong's agricultural products beyond its local borders [48][49]