广东荔枝行销全 球：从"夏日限 定"到"四季鲜 甜"的破圈之旅_ 南方+_南方plus "寒冬里也能尝 到岭南盛夏的鲜 甜！各位不妨尝 尝这颗冻眠荔 枝。"近日，"十 四五"广东成就 茂名专场新闻发 布会上，茂名市 委副书记、市长 王雄飞端出一盘 晶莹剔透的荔 枝，红亮的果壳 裹着饱满果肉， 入口清甜醇厚， 瞬间让现场气氛 升温。 "十四五"广东成就茂名专场新闻发布会现场展示冻眠荔枝。 广货行天下。这 颗跨越季节 的"甜蜜果实" ， 已凭借技术突破 与市场开拓，实 现从往昔的"夏 日限定"，到现 在的"四季鲜 甜"，远销全球 20多个国家和地 区。 科技破局保鲜 让"夏日限 定"变"四季鲜 甜" "一日色变，二 日香变，三日味 变"，这句老话 曾是荔枝产业 的"紧箍咒"。如 今，在科技创新 的赋能下，这一 困境被彻底打 破。从冻眠技术 到超低温锁鲜， 多元保鲜技术的 协同发展，进一 步拉长了荔枝 的"保鲜生命 线"。在从化， 超低温冷冻锁鲜 技术、新型保鲜 袋等广泛应用， 可将荔枝保鲜期 延长至365天， 当地建成的首条 2吨/小时超低温 锁鲜生产线年加 工量达5000吨。 在茂名，306 个"田头冷链小 站 ...

岭南大地，物华天宝；广货出海，各显神通。从智能家电到高端手机，从时尚服装到风味食品，从文旅 融合到特色农产品，广东智造正以"十八般武艺"闯世界、赢未来。 每一件广货背后，都藏着一项绝技。粤家电施展"合纵连横术"，研产销一体，集群出海；广货手机练 就"全链通神功"，一小时配齐九成零件，软硬协同破局"无人区"；岭南服装亮出"快反柔攻术"，小单快 返、柔性智造，快如电、柔似水；食品工业运起"智酿百味功"，用AI酿酱油、以科技提鲜味，"食"力大 增；现代农业修成"土特生金功"，一颗荔枝、一个柚子，撬动百亿产业；文旅迎春舞动"醒狮贺岁拳"， 非遗巡游、花市长宴，让年味香飘全国。 这"十八般武艺"，根植南粤，面向全球，既是广东产业实力的生动缩影，更是新质生产力的鲜活注脚。 以创新为招，以匠心为劲，打出高质量发展的硬核组合拳。 1月15日，"广货行天下"春季行动启动仪式将在佛山举行，正式拉开2026年度广东产品促销活动的序 幕。据不完全统计，"广货行天下"春季行动，将举办近30场重点活动，超10家大型商业平台和大批线下 商超支持，6000余家企业参与，让四海客商与消费者亲身感受广货"十八般武艺"的硬核实力。 食品工业的"智 ...

Core Insights - Guangdong's manufacturing sector is showcasing its diverse capabilities, from smart home appliances to high-end mobile phones, fashion apparel, gourmet food, and modern agriculture, emphasizing innovation and quality development [1][2][6][9][21] Group 1: Food Industry - Guangdong's food industry is projected to achieve a revenue of 896.87 billion yuan in 2024, with soy sauce production accounting for over 60% of the national output and mooncake exports representing 90% of the total [2] - The food sector is characterized by a "smart brewing" approach, integrating traditional flavors with modern technology, leading to a "delicious revolution" driven by digitalization and biotechnology [2][3] - The province has established several billion-yuan sub-clusters in various food categories, including sauces, health foods, and traditional snacks, showcasing its strong industrial foundation [2] Group 2: Home Appliances - Guangdong's home appliance exports account for nearly 50% of the national total, with the Greater Bay Area's smart appliance industry representing about 30% of the global market [6][8] - The industry employs a "combination of strengths" strategy, integrating research, manufacturing, and branding while localizing production to penetrate global markets [6][8] - Major companies like Midea and Hisense are expanding their global footprint with numerous R&D centers and manufacturing bases, enhancing their competitiveness [6][8] Group 3: Agriculture - Guangdong's agricultural output is robust, with grain production capacity increasing from 12.38 million tons in 2021 to 12.98 million tons in 2025, achieving a record high in yield per unit area [9][10] - The province leads the nation in the production of lychees and pomelos, with the lychee industry alone generating over 9 billion yuan in value [12] - The agricultural sector is supported by a modernized marine ranching initiative, positioning Guangdong as a leader in fishery production and output [10][12] Group 4: Textile and Apparel - Guangdong's textile and apparel industry boasts the highest number of enterprises in the country, with 4,240 registered companies and a production output of 3.44 billion garments in 2024 [21][23] - The industry employs a "fast response and flexible attack" strategy, utilizing data-driven customization and intelligent production to enhance efficiency [21][23] - Significant advancements in digital transformation are evident, with companies adopting AI and big data to streamline operations and reduce production times [23][24] Group 5: Cultural and Tourism - Guangdong's cultural tourism sector is leveraging traditional customs and modern marketing strategies to attract visitors, particularly during the Spring Festival [17][19] - The "Please Come to Guangdong for the New Year" campaign aims to enhance the province's appeal as a travel destination through various cultural events and activities [19][20] - The integration of local culture, food, and entertainment is designed to create immersive experiences for tourists, showcasing Guangdong's rich heritage [17][21]

Core Viewpoint - The news highlights the significant achievements of Maoming during the "14th Five-Year Plan" period, emphasizing economic growth, urban development, and social progress, positioning Maoming as a leader in the Guangdong province's development strategy [1][7]. Economic Development - Maoming's economic output has surpassed 400 billion yuan, maintaining its leading position in the Guangdong province's western and northern regions [1] - The agricultural output value has exceeded 120 billion yuan, with eight specialty agricultural clusters each surpassing 10 billion yuan [1] - The construction industry is projected to reach nearly 130 billion yuan, while the petrochemical industry remains stable at around 180 billion yuan [1] - Industrial investment and technological transformation are expected to double from 2020 to 2024, with advanced manufacturing accounting for 74% of the industrial output [1] Urban Expansion and Quality Improvement - The urbanization rate has increased by 4.55 percentage points over four years, ranking first in the province [2] - The city area has expanded by 17 square kilometers, with a projected population increase of 110,000, surpassing one million residents [2] - Significant investments in transportation have reached 784 billion yuan, enhancing the city's connectivity and infrastructure [2] Rural-Urban Integration - The income disparity between urban and rural residents has narrowed to 1.46, better than national and provincial averages [3] - The total output value of the "Five Trees and One Fish" industry chain has exceeded 55 billion yuan, creating approximately 600,000 jobs [3] - Rural infrastructure improvements include the construction of 3,049 kilometers of rural roads and a 98.9% sewage treatment rate [3] Reform and Economic Vitality - Over 250 economic reform measures have been implemented, with state-owned enterprise assets increasing from 57.4 billion yuan in 2020 to 208.2 billion yuan by 2025 [4] - The number of new business entities has increased by 67.44% over the past five years, reflecting a robust business environment [5] Social Welfare and Quality of Life - The proportion of fiscal spending on social welfare remains at 84%, exceeding national and provincial averages, with per capita disposable income surpassing 30,000 yuan [5] - New educational resources and healthcare facilities have been introduced, adding over 124,500 quality school places and 1,807 hospital beds [5] Safety and Stability - Crime rates have decreased significantly, with a 30.4% reduction in drug-related cases and a 21.3% decrease in traffic fatalities [6] - The city has successfully managed disaster risks, effectively addressing geological hazards and responding to severe weather events [6]

园区平台能级跃升，主引擎作用凸显。茂名紧抓产业有序转移机遇，优化承接产业转移主平台布局。在 2024年度全省产业园区监测中，茂名主平台获评"优秀"，位居第一档。2025年1—11月，主平台规上工 业增加值占全市比重达80.1%，总量预计连续三年居全省主平台之首。 新质生产力茁壮成长。"十四五"期间，茂名全市高技术制造业投资年均增长46.9%。新型储能、电子信 息、高端装备三大战略性新兴产业加快布局，开通低空航线19条。新增国家高新技术企业78家、国家和 省科学技术奖29项，质量工作与知识产权保护考核走在粤东西北前列。 发展韧性不断增强。茂名241家企业实现"小升规"，757家企业实施技术改造，710家企业完成数字化转 型。依托省中小企业数字化转型城市试点，推进"智改数转网联"。改革多点发力，茂名成为全国新一批 五个深化普惠金融改革试点城市之一。 1月12日，"十四五"广东成就系列新闻发布会茂名专场召开。据发布会消息，"十四五"时期，茂名经济 总量跃上4000亿元新台阶，稳居粤东西北首位。茂名推进"五链共建"向"多链共建"拓展，构建"3336"现 代化产业体系，在制造业高质量发展、承接产业转移、主平台建设等三项 ...

Core Insights - Maoming, located in Guangdong Province, is recognized for its significant contributions to the lychee and petrochemical industries, with a projected lychee production of over 620,000 tons by 2025 and a total output value of the petrochemical sector stabilizing around 180 billion yuan [2][6][9]. Economic Development - Since the start of the 14th Five-Year Plan, Maoming's economic total has surpassed 400 billion yuan, ranking first in the western part of Guangdong, with 290 new projects worth over 100 million yuan introduced [3]. - The urbanization rate of the permanent population has increased by 4.55 percentage points from 2020 to 2024, the highest in the province [3]. Agricultural Innovation - Maoming has developed a "frozen dormancy" technology for lychees, allowing for a stable supply of raw materials year-round and establishing the largest lychee puree processing base in the country [5]. - The local government has shifted from traditional selling methods to innovative models, increasing the value of lychees by over 30% and achieving a 15% higher price through e-commerce channels [5][6]. Tourism and Cultural Integration - The city is leveraging its agricultural resources to create tourism experiences, attracting over 5 million visitors annually through initiatives like the "520 I Love Lychee" cultural tourism IP [6]. - The integration of agriculture, culture, and tourism is seen as a core strategy for rural value enhancement, with various themed service areas and demonstration villages established [6]. Industrial Diversification - To address the dominance of the petrochemical industry, Maoming is promoting a "five-chain co-construction" strategy, focusing on upgrading petrochemical processes and developing new energy and materials sectors [7][9]. - Significant investments are being made in projects such as the 30 billion yuan petrochemical upgrade, which is expected to increase chemical product output by over 2 million tons annually [9]. Technological Advancements - The city has seen a 56.9% increase in the number of national high-tech enterprises during the 14th Five-Year Plan, with substantial growth in high-tech manufacturing and new energy sectors [10]. - Maoming is actively pursuing emerging industries such as new energy vehicles and artificial intelligence, with annual growth rates of 46.9% in high-tech manufacturing investments from 2021 to 2024 [10].

千年荔乡的现代 化"三农"时代答 卷——看"十四 五"期间茂名如 何谱写农业强、 农民富、农村美 新篇章_南方+_ 南方plus 连续五年农林牧 渔业总产值稳 居"千亿台阶" 、 成功突破1200亿 元；培育形成8 个超百亿级现代 农业集群，特色 产业全链产值超 550亿元，带动 约60万人增收； 城乡居民收入比 缩小至1.46，城 乡融合度显著提 升…… 1月12日，广东 省人民政府新闻 办公室召开"'十 四五'广东成 就"茂名专场新 闻发布会。一组 组扎实的数据、 一项项具体的成 就，勾勒出过去 五年茂名在广袤 高凉大地上书写 的一篇以农业 强、农村美、农 民富为底色的精 彩篇章。 "十四五"广东成就地市专场系列主题新闻发布会——茂名市专场现场。 茂名市委副书 记、市长王雄飞 在会上介 绍，"十四五"期 间，茂名牢记习 近平总书记视察 时的殷殷嘱托， 以实施"百县千 镇万村高质量发 展工程"为总抓 手，推动城乡区 域协调发展取得 历史性成就，在 省级"百千万工 把准"土特产"方 向 特色农业成富民 引擎 "十四五"时期， 是茂名农业农村 发展极不寻常、 极不平凡的五 年，更是牢记嘱 托、感恩奋进的 五年。 ...

在乡村振兴的赛道上，钱大妈从未停步。通过深耕订单农业，品牌与各地农户建立起稳定的"企业+供应商+农户"合作关系，把城市消费需求精准传导到农 村生产端。在广东阳江，钱大妈的荔枝直采基地每年采购量超千吨，清晨采摘的荔枝下午就能抵达配送中心，让岭南佳果的鲜味直达全国消费者；在广东遂 溪，甘薯种植基地的火山红土甘薯通过钱大妈的渠道走向全国，带动当地形成百亿级全产业链，成为农户增收的重要支柱；而"贵州五谷蛋"项目更以科学养 殖指导实现2亿元年销售额，让农户实实在在尝到了产业升级的甜头。 截至2024年末，钱大妈的订单农业模式已累计链接超3000户农户，户均年增收突破2万元，全年消费帮扶金额达到23亿元。除了拓宽销路，品牌还积极参与 特色农产品品牌化运营，通过标准化种植指导、品质管控体系，让连州菜心、炎陵黄桃等"土特产"变身优质农产品品牌，提升附加值的同时，也让乡村产业 更具竞争力。这种商业价值与社会效益的统一，正是钱大妈可持续发展理念的生动实践。 记者注意到，钱大妈品牌的公益善意也融入了产业链的每一环。通过"门店为载体、食材为媒介"的轻量化公益模式，让消费者的日常买菜行为能便捷转化为 对困境群体的帮扶，形成企业、消费者 ...

近日，一批19.5吨产自海口市琼山区的鲜椰子，在海口海关所属椰城海关的监管下，通过跨境汽运经阿 拉山口口岸顺利启运，正式发往共建"一带一路"国家白俄罗斯。 这是海南鲜椰子首次进入白俄罗斯市场，标志着海南自贸港与"一带一路"共建国家在农产品贸易领域取 得新突破。 本次出口进一步丰富了海南与白俄罗斯的贸易往来品类，也为后续扩大热带特色水果出口奠定了实践基 础。 近年来，海南依托自贸港政策与区位优势，持续推动优质农产品走向国际市场，不断拓展"一带一路"贸 易合作新版图。 海关部门全程提供高效通关服务，保障了该批鲜椰子的快速验放与跨境运输。 在我看来，这一车鲜椰所承载的意义，对比其本身的经济价值，要更广大。与大宗商品贸易不同，生鲜 农产品的跨境流动，是对物流时效、海关协作、检验标准乃至市场接受度的系统性考验。此次成功首 发，证明了从海南田间到白俄罗斯超市的这条"鲜链"已经初步打通，其示范效应不容小觑。 白俄罗斯不仅是一个新市场，更可能是进入欧亚经济联盟广大区域的一块关键跳板，以鲜椰为"先行 者"，后续的芒果、荔枝、莲雾等更具海南特色的水果，便有了可复制的路径与信心。 首发成功只是故事的开始，要让这缕椰香持久萦绕，真正 ...

"媒体+"点亮百 县千镇：2025广 东主流媒体赋能 乡村振兴实践录 _南方+_南方 plus 2025年，广东全 面实施"媒体 +"行动。这项行 动以赋能"百县 千镇万村高质量 发展工程"为核 心，不仅是媒体 跨界服务经济社 会发展的探索， 更是对主流媒体 自身系统性变革 的强力牵引，推 动主流媒体从记 录者、传播者向 乡村振兴的"理 想合伙人"深度 转型。这一年， 从省级蓝图到市 县探索，从平台 搭建到模式输 出，一系列创新 实践正在重塑乡 村发展的内在逻 辑。 第一阶段：战略 启航与顶层设计 "媒体+"从理念 倡议全面升级为 全省统一的战略 行动。省级层面 出台纲领性文 件、搭建核心平 台、打造样板案 例，完成了体系 化布局，为后续 全省乃至全国的 实践提供了清晰 的"路线 图"和"操作手 册" 。 ●广东率先发 起"媒体+"融合 发展行动 6月，广东提 出"媒体+"是主 流媒体融合发展 的一大趋势，强 调从媒体所能、 对方所需入手， 赋能千行百业， 增强跨领域、跨 区域、跨圈层融 合发展行动，进 一步拓展服务空 间和市场。"媒 体+"被确立为一 项主动服务经济 社会发展的系统 性工程。 ●省级"媒体+ ...