金秋时节，稻谷飘香。在京东 11.11 大促火热进行之际，京东七鲜以当季收割的特等五常大米为主角， 配以多款时令农产品，推出"新米季"活动，为消费者呈现一场秋日美食盛宴。京东七鲜最新数据显示， 自 9 月 25 日上市以来，京东七鲜特等五常大米销量较去年同期增长近 100%，创下历史新高。 为确保产品品质，京东七鲜建立了完善的新米生产流程体系。从9月17日的开镰仪式开始，历经烘干、 加工、抛光除杂等环节，最终在9月25日前完成包装上市。严格的品控流程和时效把控，确保消费者能 够品尝到当季最新鲜的大米。 为满足不同消费者的需求，京东七鲜特别推出了两种规格：5kg 装售价 64.5 元，2.5kg 装售价 34.5 元。 截至目前，两款产品均获得大量消费者热情回购。目前正值京东 11.11 大促，现在购买还可享满减、买 今年京东七鲜自有品牌推出的特等五常大米严格遵循更高标准，只有产自五常特定区域、采用特定品种 的大米才能获此殊荣。与市场上其他平台混用五常各产区大米的做法不同，七鲜特等五常大米精选自五 常核心产区，确保每一粒米都源自最佳生长环境。 在品种选择上，"我们严格执行特等五常大米的品种标准，全部采用"稻花香 ...

Core Insights - JD's 11.11 promotion features the launch of "New Rice Season" with premium Wuchang rice, showcasing a nearly 100% year-on-year sales increase since its introduction on September 25, setting a historical sales record [1][2] Product Quality and Standards - The premium Wuchang rice is sourced exclusively from the core production area in Wuchang, Heilongjiang, adhering to strict quality standards and utilizing the "Daohua Xiang No. 2" variety to ensure superior quality [1][2] - The rice maintains excellent texture and flavor even when cooled, a characteristic that has garnered positive consumer feedback [2] Production and Supply Chain - JD has established a comprehensive production process for the new rice, ensuring timely harvesting, drying, processing, and packaging, with the entire process completed by September 25 [2] - Two packaging options are available: 5kg priced at 64.5 yuan and 2.5kg priced at 34.5 yuan, both of which have seen enthusiastic consumer repurchase [2] Consumer Engagement and Marketing - JD has introduced diverse culinary applications for the rice, encouraging consumers to explore various cooking methods, enhancing the overall consumption experience [3] - Promotional activities include a lottery for purchases over 59 yuan, with prizes such as woven bags and discount coupons, alongside seasonal product offerings [3] Market Trends and Future Outlook - The success of JD's "New Rice Season" reflects a growing consumer demand for high-quality ingredients and fresh produce, indicating a shift in market preferences [3] - JD aims to continue providing high-quality agricultural products efficiently and affordably, reinforcing its commitment to enhancing consumer access to premium food options [3]