Core Viewpoint - The rapid development of live-streaming e-commerce has introduced new risks to food safety, particularly through the phenomenon of "beautified live-streaming" which misrepresents agricultural products, leading to consumer deception and regulatory challenges [1][2] Group 1: Challenges in Food Safety - The emergence of "beautified live-streaming" has created significant challenges for food safety regulation, as some merchants use filters and special effects to misrepresent agricultural products [1] - A survey indicated that 52.48% of negative consumer sentiment in agricultural live-streaming e-commerce is attributed to false advertising, with excessive beautification being a major factor [1] - The disparity between the actual products received by consumers and those showcased in live-streams undermines consumer rights and creates new risks in online food sales [1] Group 2: Regulatory Responses and Solutions - Food safety regulation must encompass both online and offline markets, emphasizing the need for a robust "cloud defense" against potential blind spots in food safety oversight [2] - Strengthening platform responsibilities and ensuring that live-stream hosts and their service providers engage in truthful and compliant selling practices is essential [2] - Implementing technological solutions, such as establishing a "one village, one brand, one product traceability" system and a "health score" credit evaluation for online hosts, are effective attempts to regulate live-streaming sales and reduce the prevalence of "beautified" agricultural products [2] - Enhancing consumer protection mechanisms, optimizing return and exchange processes for live-stream shopping, and publicizing black and red lists of violators can help ensure consumer confidence in purchasing [2]