Core Viewpoint - The article highlights the emergence of fraudulent agricultural practices disguised as scientific advice, which mislead farmers and disrupt market order, leading to financial losses and potential environmental harm [1] Group 1: Issues Identified - Some individuals posing as "agricultural technology experts" are promoting low-quality or counterfeit agricultural products on short video platforms [1] - The fraudulent practices exploit farmers' eagerness to learn new technologies for increased production and income, indicating a structural supply-demand imbalance in agricultural technology services [1] Group 2: Recommendations - It is essential for relevant authorities to enhance governance of online platforms, increasing regulation, crackdown, and exposure of fraudulent activities [1] - There is a need to enrich the supply of agricultural technology services to bridge knowledge and information gaps [1] - Strengthening agricultural science popularization and education is crucial to improve farmers' scientific literacy and ability to discern quality agricultural products [1]