Core Viewpoint - The collaboration between "Zhenxiang" rural tourism service platform and local companies aims to enhance the digital transformation and promotion of rural tourism in Guangdong, specifically focusing on the "Xiaohong Village" initiative in Tiegang Village [2][4][24]. Group 1: Strategic Collaboration - The strategic cooperation agreement was signed between Chaozhou Yuyue Mountain Villa Ecological Tourism Co., Tiegang Cultural Tourism Investment Co., and the "Zhenxiang" platform under Southern Media Group [3][8]. - The partnership will focus on mutual benefits, resource sharing, and complementary advantages in areas such as digital transformation, promotion, and brand building [4][5]. Group 2: Digital Transformation and Promotion - "Zhenxiang" will integrate media resources to create tailored promotional plans for Tiegang Village, highlighting unique projects like rooftop coffee and intangible cultural heritage crafts [12][13]. - The collaboration will also explore a revenue-sharing mechanism and jointly plan marketing activities such as live streaming and influencer promotions to enhance the visibility of local tourism [20][22]. Group 3: Community Development and Recognition - Tiegang Village has gained recognition as a "net celebrity village" due to innovative projects and effective resource utilization, including the establishment of the first rural rooftop coffee in the province [18][19]. - In 2024, Tiegang Community was selected as a typical village in Guangdong's "High-Quality Development Project" [27].