Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, indicating short-term operational pressure due to decreased demand in traditional agricultural machinery products [4][5]. Financial Performance - In H1 2025, the company achieved revenue of 6.93 billion yuan, a year-on-year decrease of 11.3%, and a net profit attributable to shareholders of 770 million yuan, down 15.1%. The net profit after deducting non-recurring items was 690 million yuan, a decline of 21.2% [4]. - In Q2 2025, revenue was 2.37 billion yuan, reflecting a year-on-year decrease of 24.7%, with net profit at 240 million yuan, down 21.7% [4]. Operational Insights - The decline in revenue and net profit in H1 2025 marks the first occurrence of such a trend in the past five years, primarily due to a sustained decrease in demand for traditional agricultural machinery [5]. - The company’s expense ratio increased by 1.1 percentage points to 6.3%, driven by higher marketing and R&D expenditures, with sales expenses rising by 8.2% and R&D expenses by 3.7% [5]. - The overall gross margin was 16.0%, an increase of 0.8 percentage points, and the net profit margin was 12.0%, up 0.2 percentage points, attributed to proactive adjustments in operational strategies [5]. Product Performance - In H1 2025, revenue from agricultural machinery was 6.28 billion yuan, down 11.5%, with a gross margin of 16.7%. Revenue from power machinery was 650 million yuan, down 8.9%, with a gross margin of 9.2% [6]. Market Expansion - Domestic revenue accounted for 90.5% of total revenue at 6.27 billion yuan, while overseas revenue reached 660 million yuan, a year-on-year increase of 16.5%, representing 9.5% of total revenue [7]. - The company sold 43,000 tractor units, with 5,445 units sold overseas, marking a 29.4% increase. Notably, sales in the African and Central and Eastern European markets saw growth exceeding 50% [7]. - The company has accelerated its overseas expansion strategy, establishing five major sales regions, which helps mitigate the impact of domestic market declines and lays a solid foundation for future export growth [7].