Core Viewpoint - The commercial network in Xinjiang is continuously optimizing, with significant improvements in service functions and operational management efficiency, driven by the implementation of the "County Commercial Three-Year Action Plan (2023-2025)" [1][2] Group 1: Commercial Network Development - Xinjiang has achieved full coverage of county-level comprehensive commercial service centers, logistics distribution centers, and rural logistics stations, with rural express delivery and e-commerce coverage rates reaching nearly 100% [1] - The coverage rates for township commercial centers and village convenience stores are 96.56% and 98.92%, respectively [1] Group 2: Financial Support and Infrastructure - During the 14th Five-Year Plan period, Xinjiang secured 548 million yuan in central government funding, supporting 399 projects and attracting 2.1 billion yuan in social investment [1] - A total of 255 county-level comprehensive commercial service centers have been constructed or renovated, marking a 45.7% increase compared to 2021 [1] - 1,065 township commercial centers have been built, achieving near full coverage, along with approximately 30,200 village convenience stores [1] Group 3: Logistics and Delivery Enhancements - The establishment of county-level logistics distribution centers has been completed, with 1,412 township express delivery stations built, promoting integrated delivery models [1] - There has been a significant increase in the volume of express delivery to villages [1] Group 4: Future Initiatives - The Xinjiang government aims to further activate the county-level sinking market and explore rural consumption potential through policy guidance and financial support [2]

农村电子商务，是指通过网络平台嫁接各种服务于农村的资源，拓展农村信息服务业务、服务领域，使之兼而成为遍布县、镇、村的三农信息 服务站。农村电子商务服务包含网上农贸市场、数字农家乐、特色旅游、特色经济和招商引资等内容。中央一号文件多次提及农村电商领域， 2022年提出实施"数商兴农"工程。 资料来源：公开资料，华经产业研究院整理 政策环境而言，政府为加快农村电子商务体系的建设，扩大电子商务进农村的覆盖面，整合农村电子商务物流资源，完善农村电子商务公共服 务系统，增强农村电子商务服务人员的业务能力，优化农村电子商务的主体布局。 近年来，政府不断对农村地区数字信息基础设施建设的投入，截至2022年底，全国累计建设超过2700个县级电子商务公共服务中心和物流配送 中心。2022年，我国农村电商物流业务量指数全年均高于电子商务物流指数。 资料来源：中国物流与采购联合会，华经产业研究院整理 华经产业研究院为助力企业、科研、投资机构等单位了解农村电子商务行业发展态势及未来趋势，特重磅推出《2024-2030年中国农村电子商 务行业发展监测及投资前景展望报告》，本报告由华经产业研究院研究团队对农村电子商务行业进行多年跟踪研究 ...