Group 1 - The Milan Winter Olympics is driving a significant increase in tourism bookings, with hotel reservations in Milan rising over 200% year-on-year in the two weeks following the opening ceremony [1] - The surge in travel demand has led to a rapid increase in hotel prices, with the average nightly rate in Milan approaching 4000 RMB, reflecting a month-on-month increase of over 140% and a year-on-year increase exceeding 80% [1] - Other historical cities in Italy, such as Venice, Pisa, and Naples, are also experiencing substantial growth in travel demand, with hotel prices during the Spring Festival period rising over 60% compared to the previous year [1] Group 2 - The overlap of the Milan Winter Olympics with China's Spring Festival holiday has made Milan and other Italian destinations popular choices for European travel this year [2] - The travel platform offers multiple European travel routes for the Spring Festival, covering major Italian historical cities, and considers the sightseeing needs of tourists after attending the events [2]

同程旅行平台截至2月4日的数据显示，春节前后意大利出境游的核心客源地主要分布于上海、北京、广 州、成都、南京、武汉等地，其中，上海、成都飞往意大利的机票预订热度同比增幅均超过了130%。 随着2月6日米兰冬奥会开幕式临近，冬奥观赛游热度快速攀升，米兰及意大利主要城市的旅游预订热度 增长显著。同程旅行平台数据显示，冬奥会开幕后的两周内米兰当地酒店预订热度同比增长超200%。 大幅增长的出游需求带动米兰酒店价格快速上涨，截至2月4日，米兰酒店的平均每晚价格接近4000元人 民币，环比涨幅超140%，较去年同期的涨幅超过了80%。 同程旅行度假业务相关负责人表示，米兰冬奥会正好与中国的春节长假重合，米兰等意大利目的地因此 成为今年春节欧洲游的热门选项。同程旅行平台在售的多条春节欧洲游线路涵盖了米兰、威尼斯、罗 马、比萨等意大利历史文化名城，充分考虑到了部分游客观赛之后的旅游观光需求。 根据同程旅行发布的春节出境游相关数据，意大利位列热门长线目的地之列，米兰冬奥会带来的观赛游 需求进一步推高了意大利的春节出游热度。同程旅行平台数据显示，截至2月4日，春节期间米兰酒店的 预订热度较去年同期增长超200%，平均每间夜价格 ...