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机构:元旦假期前冬游订单同比增长25%
Bei Jing Shang Bao· 2025-11-19 08:29
Group 1 - The core viewpoint of the articles highlights a significant increase in winter travel bookings, with a year-on-year growth of 25% for the New Year holiday period [1] - Popular winter travel destinations include Beijing, Nanjing, Chengdu, Chongqing, Shanghai, Changsha, Hangzhou, Sanya, Qingdao, and Xi'an [1] - The demand for ice and snow tourism is rising, with a 290% month-on-month increase in searches related to skiing on the platform since November [1] Group 2 - The age group of 26-35 years is identified as the main consumer demographic for ice and snow tourism, accounting for over 60% of the orders [1] - Harbin is the top destination for ice and snow tourism, with a 35% year-on-year increase in orders, followed by Shenyang, Urumqi, Changchun, and Yanbian [1] - Urumqi has shown the fastest growth in ice and snow tourism, with a 160% year-on-year increase in accommodation bookings [1] Group 3 - The trend of "winter beach tourism" is emerging, with seaside accommodation orders in Qingdao, Weihai, and Yantai experiencing a year-on-year growth of 20-30% [2]