Core Insights - The beverage market is experiencing a cyclical shift, with "sugar tea" gaining renewed attention this year, contrasting with the previous focus on sugar-free tea [1][2][35] - Despite a traditional market perception, sugar tea remains a significant category in terms of market size and innovation potential, consistently outperforming sugar-free tea in scale [4][6] Market Dynamics - From July 2023 to June 2025, the market size of sugar tea is projected to remain nearly double that of sugar-free tea, with a slight year-on-year increase in market share for sugar tea [4][6] - The introduction of new products in the sugar tea category has been more robust compared to sugar-free tea, with sugar tea's new SKU count being more than double that of sugar-free tea during peak seasons [6][12] Brand Performance - Yuanqi Forest's iced tea has emerged as a standout performer, with a market share growth rate of approximately 150% and a sales growth rate exceeding 50% [10][22] - Traditional brands like Master Kong maintain a significant market share of around 40%, but their growth has stabilized, while smaller brands like Nestle Tea and Wahaha show notable growth potential [10][12] Consumer Trends - The sugar tea market is characterized by a high concentration of red tea, green tea, and jasmine tea, which together account for over 80% of the market [17] - The preferred packaging sizes for sugar tea are shifting towards larger formats, with 650-1000ml bottles gaining popularity, reflecting consumer preferences for value and convenience [19][21] Competitive Landscape - The competitive environment is intensifying, with numerous new entrants and imitations of successful products like Yuanqi Forest's iced tea [35][39] - The market is witnessing a shift from traditional iced tea to a broader category of "iced tea," appealing to health-conscious consumers and younger demographics [44][46] Innovation and Technology - Yuanqi Forest's use of "-196°C liquid nitrogen freezing technology" for preserving flavor has set a new standard in the sugar tea category, enhancing product appeal [27][28] - The diversification of flavors and larger packaging options are key strategies for brands to differentiate themselves in a crowded market [32][34]