以下文章来源于棱镜 ，作者温世君 ------------------------------ 棱镜 . 腾讯新闻出品栏目，《棱镜》聚焦泛财经深度记录。 作者：温世君 来源：棱镜 "说真的，我也好久没吃泡面了。"北京国贸写字楼里的陈宇（化名），端起办公桌上已经有点凉的 外卖奶茶，轻轻吸了一口。 十多年前他在宿舍赶论文时，康师傅红烧牛肉面是他的深夜战友。撕开调料包时指尖沾到的油渍、 开水注入后升腾的香气和热气，还有等待三分钟时的急迫感，似乎已经与青春的记忆一起，慢慢变 得模糊。 如今，外卖大战依然硝烟四起，国民茶饮品牌更是层出不穷。在骑手的敲门声与奶茶店叫号声的交 织中， 年逾六旬、执掌康师傅多年的CEO陈应让，正式官宣退休 。 所以魏宏丞目前最迫切的任务是： 康师傅这个承载着国民记忆的品牌，如何重拾增长？ 01 陈应让退休，带走了那个黄金时代 作为台商赴大陆创业的代表性企业，康师傅自1992年首款"好吃看得见"的红烧牛肉面在天津正式 投产至今，品牌发展历程已逾33年。虽然经历数轮的融资和扩张，但丝滑的代际交接背后，证明这 家企业仍旧牢牢地掌握在魏氏家族手中。 康师傅控股公告披露，魏氏家族"家庭成员及亲属实益拥 ...

Core Viewpoint - Shanghai is implementing a beverage "nutritional choice" grading system, marking a national first aimed at reducing sugar consumption, particularly from sugary drinks [4][5][6]. Group 1: Grading System Overview - The grading system categorizes beverages into four levels: A, B, C, and D, with A being the healthiest and D the least healthy [9]. - Manufacturers are required to label C and D grade beverages, effectively informing consumers about their health risks [9][10]. - The grading is based on three criteria: sugar content, saturated fat content, and the presence of non-sugar sweeteners [10]. Group 2: Comparison with Singapore - Singapore has already implemented a similar grading system since late 2022, which has now expanded to include freshly prepared drinks [5][6]. - The Singaporean system is considered one of the strictest globally, with penalties for non-compliance, including advertising bans for D grade beverages [14]. Group 3: Health Implications - The average sugar intake in Singapore is significantly above the World Health Organization's recommended limit, with many people consuming around 60 grams daily, primarily from sugary drinks [37]. - In contrast, China's average daily sugar intake is lower, at about 21 grams, suggesting that the grading system could be beneficial if adapted [38][42]. Group 4: Beverage Analysis - Common beverages like carbonated drinks and fruit juices often fall into C or D grades due to high sugar content, while unsweetened teas and sodas are more likely to achieve A grades [24][30]. - The grading system may not favor certain products like full-fat milk, which could receive lower grades due to saturated fat content, despite their nutritional benefits [26][29]. Group 5: Consumer Behavior and Alternatives - The rise of non-sugar sweeteners in beverages is a response to sugar reduction efforts, but their health implications are still debated [49][52]. - The World Health Organization has raised concerns about the potential health risks associated with excessive consumption of non-sugar sweeteners, suggesting that moderation is key [54][55].

智通财经记者 | 马越 智通财经编辑 | 牙韩翔 受到疫情期间囤货的影响，康师傅在2020年的方便面营收达到295.10亿元，之后波动下滑，2024年为284.14亿元，复合增长率是-0.94%。而方便面所占康师 傅整体营收的比例也连续5年下滑，从2020年的43.64%下降至2024年的35.2%。 从商业逻辑上来说，外卖在菜品和口味多样性上远超过方便面，而且在近年来平台补贴等措施的加持下，客单价进一步降低，在场景和价格上都对方便面产 生一定替代。 年营收800亿元的康师傅帝国终于迎来了一场权力交接——现任首席执行官陈应让将于2025年12月31日服务合约满后正式退休，现年43岁、康师傅创始人魏 应州的三子魏宏丞将正式接任首席执行官一职，与现任董事会主席魏宏名形成"兄弟共治"格局。 这也意味着康师傅的掌舵人从职业经理人又回到了创始家族手中。 很多消费品二代接班人面临的相似问题是，企业营收规模尽管依然庞大且具有行业影响力，但也不可避免地在产品创新、渠道上遭遇挑战，而且也有不同程 度的品牌老化情况。二代接班人们普遍更具备国际视野和现代管理思维，但他们要在如何保持大企业体系平稳和创新改革上做出平衡。 魏宏丞进入康 ...

Core Viewpoint - The "2025 China Beverage Industry Association-Kangshifu Cup" college student beverage innovation competition serves as a platform for deep collaboration between Kangshifu and young people, reflecting the company's commitment to empowering the younger generation and aligning with their growth aspirations [1][3][8]. Group 1: Event Overview - The competition was officially launched on June 23, 2025, at Tianjin University of Science and Technology and concluded with the final round on December 11, 2025, focusing on the theme "Intelligent Innovation for a New Beverage Ecosystem" [5]. - The event targets three major trends in the beverage industry: green supply chain, health upgrades, and digital integration, bringing together multidisciplinary youth from the Beijing-Tianjin-Hebei region [5][6]. - The competition has evolved since its inception in 2013, now featuring a comprehensive innovation model that includes research, design, and marketing, thus enhancing the connection between young innovators and industry practices [8]. Group 2: Brand Engagement with Youth - Kangshifu emphasizes not just understanding but also empowering young people, creating a collaborative environment that allows their innovative ideas to flourish [3][6]. - The brand captures the emotional landscape of the younger generation, aligning its marketing strategies with their lifestyle and aspirations, as seen in campaigns like the "Painful Taste, Irreplaceable" for its iced tea products [9][15]. - The company has successfully integrated its products into popular culture, leveraging collaborations with media and events to resonate with the youth demographic [15][17]. Group 3: Product Innovation and Market Strategy - Kangshifu is advancing its product offerings by focusing on health and sustainability, introducing items like "Jasmine Longjing" and "Fresh Green Tea" that cater to the health-conscious consumer [19][21]. - The brand is also enhancing its premium product line, such as the "Tea Inheritor" series, which combines high-quality ingredients with sustainable practices, appealing to the younger generation's desire for responsible consumption [21][23]. - The company has implemented sustainable practices in its production and packaging processes, such as using lightweight bottles and automated factories, which align with the environmental values of young consumers [23][24]. Group 4: Future Outlook - Kangshifu's ongoing commitment to understanding and meeting the evolving needs of young consumers positions it as a leading brand in the beverage industry, capable of defining future trends [24].

根据《中华人民共和国食品安全法》《食品安全抽样检验管理办法》等规定，现将我局近期食品安全监督抽检相关信息通告如下：本次监督抽检信息共涉及 普通食品143批次，其中合格141批次，不合格2批次；食用农产品72批次，其中合格70批次，不合格2批次。信息详见附件。 特别提示消费者，在购买到或在市场上发现不合格食品，请拨打当地12315投诉举报电话进行投诉或举报。 黑河市市场监督管理局 2025年12月12日 黑河市市场监督管理局食品安全监督抽检信息统计表（2025年第2期） | 抽样编号 | 序 | 标称生产企业名称 | 标称生产企业地址 | 被抽样单位名称 | 食品名称 | 规格型号 | 生产 日期/ 分类 | 抽 检 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 号 | | | | | | | | 结 | | | | | | | | | 批号 | 果 | | DBJ25231100250344766ZX 1 | | / | / | 黑河市第二社会福 | 馒头 | / | 2025- 餐饮食 | 合 | | | | | | 利院食堂 | | ...

Core Insights - Discount supermarkets and bulk stores are rapidly emerging as a significant force disrupting traditional beverage channels, with a notable increase in consumer penetration in snack stores from 20% in 2023 to 40% [2][3] - Beverage brands are beginning to adapt to this channel restructuring, acknowledging the rapid growth of discount supermarkets despite initial resistance due to concerns over price disruption [3][4] Group 1: Market Dynamics - Discount stores like Haote Mai and bulk stores are selling beverages at significantly lower prices, with discounts ranging from 30% to 50% compared to convenience stores [4][10] - The sales growth in snack stores has reached 20% when comparing rolling annual sales data from June 2024 to June 2025 [2] Group 2: Brand Strategies - Major beverage companies are increasingly collaborating with discount stores to maintain market presence, with some brands adjusting their pricing strategies to align with these channels [11][12] - Companies like China Wangwang and Huanle Jia have reported significant revenue contributions from snack store channels, with Wangwang's contribution rising from 10% in 2024 to 15% in 2025 [12][14] Group 3: Consumer Behavior - Consumers are becoming more price-sensitive, often comparing prices between discount stores and traditional retailers, which is influencing purchasing decisions [10][11] - The trend of purchasing beverages with shorter shelf lives is growing, as consumers prioritize immediate consumption over long-term storage [5][7] Group 4: Product Customization - Beverage brands are developing customized products specifically for discount channels, allowing them to maintain competitive pricing while protecting traditional distribution channels [16] - Notable examples include Coca-Cola's introduction of smaller packaging sizes for discount stores, aimed at price-sensitive consumers [14][16]

Core Points - 康师傅饮品投资（中国）有限公司's product 康师傅冰红茶 has been officially designated as the tea beverage for the 15th National Games [1][3] - The 15th National Games will take place from November 9 to November 21 in Guangzhou and Shenzhen, featuring 34 major events and 419 sub-events, with over 15,000 athletes expected to participate [3] - 康师傅冰红茶 is the only tea beverage brand selected for the event and will sponsor the archery competition [3] - Since its launch in 1996, 康师傅冰红茶 has maintained a strong market presence and has introduced several new products this year, including low-sugar and high-fiber options, which have received positive consumer feedback [3] - 康师傅冰红茶 also participated as the designated tea beverage during the Chengdu World Games earlier this year, enhancing the spectator experience with its classic flavor [3]

Investment Rating - The report indicates a positive investment outlook for the sugar-free tea industry, highlighting its potential for growth and market opportunities. Core Insights - The sugar-free tea market in China is experiencing a transition from rapid growth to structural optimization and brand differentiation, driven by health consumption trends and increasing consumer awareness of sugar intake [1][4][11]. Summary by Sections Industry Investment Rating - The sugar-free tea sector is rated positively due to its significant market potential and alignment with health trends [1]. Current Industry Status - The market for sugar-free tea is expanding, with a notable increase in market share from 16% to 32% between 2022 and 2023, reflecting a growing consumer preference for healthier beverage options [51]. - The overall market size for sugar-free beverages is projected to grow from 22.6 billion yuan in 2015 to 570.5 billion yuan by 2024, with a compound annual growth rate (CAGR) of 43.2% [14][11]. Competitive Landscape - The competitive landscape is dominated by a few key players, with Farmer Spring's "Oriental Leaf" leading the market with a 75% share, followed by Suntory and Master Kong [68][66]. - The market is characterized by a "one strong, many strong" competition model, where major brands are vying for market share through innovation and targeted marketing strategies [68]. Product Definition and Classification - Sugar-free tea is defined as ready-to-drink tea with sugar content not exceeding 0.5 grams per 100 grams or milliliters, and it includes various types such as green tea, black tea, oolong tea, and others [9][10]. Market Growth and Trends - The sugar-free tea market has seen explosive growth, particularly in 2023, but is projected to face challenges in 2025 with the first anticipated decline in sales [15][18]. - The market is shifting towards premiumization, with consumers showing a willingness to pay higher prices for quality products, as evidenced by the rising average prices of popular tea types [24][21]. Consumer Demographics and Preferences - Young consumers under 30 years old represent 70.8% of the sugar-free tea market, driven by health consciousness and lifestyle trends [30][31]. - The primary motivations for purchasing sugar-free tea include health benefits, convenience, and taste, with a strong emphasis on the absence of sugar and low-calorie content [33][34]. Sales Channels - The sales distribution is predominantly offline, with 81.5% of purchases occurring in physical stores, particularly convenience stores, while online sales are rapidly growing [29][27]. - The report highlights the importance of multi-channel strategies for brands to maintain market presence and consumer engagement [29]. Technological and Policy Support - Advances in technology, such as low-temperature extraction and cold filling, have improved the taste and shelf life of sugar-free tea products, enhancing consumer acceptance [39][40]. - Government policies promoting low-sugar and sugar-free products are creating a favorable environment for the growth of the sugar-free tea industry [40][41].

Core Insights - The leading brand in the iced tea market, Kang Shifu, is facing challenges despite the long-standing popularity of iced tea, which has been a favorite for 30 years [1] - Since raising prices by 0.5 to 1 yuan in March last year, Kang Shifu's revenue from tea beverages has dropped by 6.3% in the first half of this year [1] - The company has reduced its number of distributors by over 10,000 since the beginning of 2024, indicating a significant shift in its distribution strategy [1] Company Performance - Kang Shifu's iced tea revenue decline highlights the sensitivity of consumers to price changes in this segment [1] - The brand's long-standing success is contrasted by its current struggles, raising questions about future growth and market positioning [1] Market Dynamics - The iced tea market remains popular, but price sensitivity among consumers is a critical factor affecting sales performance [1] - The reduction in distributors suggests a strategic response to market challenges, potentially aiming to streamline operations and improve profitability [1]

Core Insights - The health trend is shifting from middle-aged consumers to younger demographics, leading to an expansion of the market for health-oriented products [1] - The beverage industry is responding to consumer preferences by developing sugar-free drinks and plant-based waters as alternatives to traditional bottled water [1][2] - The emergence of plant water products, such as "养生水" (health water), is creating a new category that appeals to younger consumers seeking unique and flavorful options [2][4] Market Dynamics - The introduction of a plant water product, "一整根参," priced at 19.9 yuan for 480ml, has demonstrated that premium pricing can be successful in the market [2] - Young consumers are more interested in the novelty and experience of health drinks rather than traditional health benefits, leading to a focus on marketing and presentation [4][6] - The market for sugar-free tea and plant-based waters is growing, but there is a risk of consumer fatigue and negative perceptions regarding taste [7][9] Competitive Landscape - The success of brands like 康师傅冰红茶 (Kangshifu Ice Tea) shows that effective marketing and product innovation can lead to significant sales growth, with sales surpassing 100 billion yuan [10] - The current state of sugar-free tea and health waters mirrors the past challenges faced by ice tea brands, indicating a potential for consolidation in the market [10][11] - Companies must navigate consumer perceptions and preferences, balancing the appeal of sugar-free products with the need for enjoyable flavors [12]