央视网消息：据网络平台数据，截至1月10日晚上10时，2026年1月电影总票房已超10.9亿元。 往年元旦后春节前通常是电影票房的淡季，然而2026年一月份前10天，电影票房比去年同期增长超10%以上。 2026中国电影市场"淡季不淡"实现开门红 2026年刚刚开启，中国电影市场就迎来开门红，显示出中国电影市场的强劲动力和巨大增长潜力。 首先，这离不开创作内容的给力供给。新片密集上映，类型丰富，悬疑、现实题材、经典IP、合家欢轮番登场。尤其是元旦假期期间，越来越 多人把走进电影院当成跨年的一种仪式感——灯光暗下，银幕亮起，和家人朋友们坐在一起，用一场电影开启新的一年。 其次要看到，这10亿元票房不是靠某一部电影单点爆发，而是多部影片齐头并进。《用武之地》《父辈的天空》《匿杀》《寻秦记》等国产影 片共同发力，再加上《疯狂动物城2》《阿凡达3》《新狂蟒之灾》《魔法坏女巫2》《海绵宝宝：深海大冒险》等进口影片在把故事讲好上下 功夫，让观众有了更多选择。 比如，电影《匿杀》冲突强、节奏快，引人入胜；《用武之地》取材真实事件，把战乱环境的紧张与残酷摆到眼前，更显示出"和平"这两个字 的珍贵；《过家家》则更适合家庭观影， ...

据网络平台数据，截至1月9日23时04分，2026年1月电影总票房破10亿。 近期，上映的多部影片涵盖喜剧、动作、悬疑、爱情等多种类型，其中《用武之地》《父辈的天空》《点到为止》《过家家》《匿杀》《寻秦记》《他年她 日》等影片的热映，为观众提供丰富多彩的观影选择。 进口影片方面，《新狂蟒之灾》《永恒站》《危险动物》《机器人之梦》《极限审判》《重返寂静岭》《魔法坏女巫2》《海绵宝宝：深海大冒险》等影片 也将以强大阵容与精彩内容，满足观众多元化观影选择。 光影向前，步履不停 2026年 期待更多精彩电影上映 ...

Group 1 - The film market in 2026 has seen a strong start, with diverse genres and themes attracting large audiences [1] - Animated film "Zootopia 2" continues to lead the box office, while domestic films focus on "realistic themes" and "emotional resonance" [1] - Films like "The Place of Arms" and "Nanjing Photo Studio," directed by Shen Ao, intertwine multiple ordinary people's fates to explore themes of "war and peace" [3] Group 2 - The film industry in China is transitioning from traditional box office economics to a multi-faceted consumption model, integrating cinema with dining, performances, exhibitions, and sports [3] - The popularity of film-related merchandise, such as chocolate products from "Zootopia 2," indicates that audiences enjoy not only the films but also the cultural extensions [5] - Technological advancements like digital LED theaters and virtual reality films are enhancing the viewing experience, providing immersive visual effects [5][7] Group 3 - The National Film Administration has initiated support for virtual reality films, with nearly 140 VR films registered and 28 receiving approval [7] - XR (Extended Reality) cinemas in cities like Beijing, Xi'an, and Guiyang have attracted many viewers, offering a dynamic and interactive viewing experience [9]

当档期新片"不太能打"，便会由已上映一段时间的老片吃到档期红利，今年元旦档正面临着这样的情况。 据灯塔专业版数据，截至1月3日21时，2026年元旦档（1月1日-1月3日）票房7.36亿元，观影人次达到1857.3万。元旦档票房前五分别是《疯狂动物城 2》、《阿凡达 3》、《匿杀》、《寻秦记》、《海绵宝宝：深海大冒险》。 《疯狂动物城2》打破多项纪录，包括元旦档票冠、贺岁档票冠、首部人次破亿进口电影、中国影史进口动画票房冠军等，并已于1月5日超越《复仇者联 盟4》登顶中国影史进口片票房榜。 这个新年，引爆全民的不是电影、剧集或是跨晚，而是"吃瓜"。从25年到26年，电影市场上的"二八效应"继续狂奔，赢家通吃，而非头部的生存空间则变 得更小。 情绪价值欠奉，则票房欠奉 相较于春节档返乡、家人亲戚团聚氛围，以及所对应的内容全龄向"合家欢"特点，跨年元旦档更为强调的是"同龄人相聚"的喜庆欢乐氛围，以及与伴侣携 手跨年的浪漫仪式感。情绪价值可观，则票房可观。情绪价值欠奉，则票房欠奉。 这使得元旦档成为喜剧片和爱情片重度聚集地。纵观过往在跨年元旦档取得佳绩的影片，《送你一朵小红花》《小小的我》同属催泪向、有顶流易烊千玺 ...

Group 1 - The 2026 New Year's Day box office achieved a total of 736 million yuan with 18.573 million admissions, marking a strong start for the year [1][2] - The Chinese film market rebounded significantly in 2025, with total box office surpassing 51.832 billion yuan and admissions reaching 1.238 billion, both showing over 20% year-on-year growth [4] - The recovery of the market is reflected in the performance of listed companies, with a notable divergence in their earnings, highlighting the importance of identifying blockbuster films [4][5] Group 2 - The diversity of film supply during the New Year's Day period, featuring both new and established titles, is a key driver for attracting audiences back to theaters [3][6] - The animation sector has emerged as a core growth engine, with 57 animated films contributing over 25 billion yuan to the box office in 2025, reshaping market dynamics [4][5] - The trend of consumption moving to lower-tier cities has reached a five-year high, becoming a crucial incremental market for the industry [5] Group 3 - Listed companies are strategically positioning themselves for the upcoming Spring Festival box office, with key projects like "Boonie Bears: Year of the Bear" and "Flying Life 3" already announced [6][7] - The industry is shifting towards long-term IP management and value extraction, moving beyond one-time box office successes [7] - The integration of AI technology in production and marketing processes is becoming more prevalent, enhancing efficiency and reducing costs in the film industry [7]

Group 1 - The core viewpoint of the articles highlights that the 2026 New Year's film box office reached 739 million yuan, with "Zootopia 2" leading the box office at 219 million yuan, while the average ticket price decreased for three consecutive years [1][2] - The New Year's holiday in 2026 lasted three days, resulting in a year-on-year box office increase of 141.7% compared to 2025, but a 52% decrease compared to 2024, with ticket sales dropping from 36.69 million in 2024 to 18.64 million [1] - Government initiatives, such as movie consumption vouchers totaling 170 million yuan in Hunan and a planned investment of at least 1 billion yuan in viewing subsidies, have contributed to lowering the actual payment costs for audiences, which is a major factor in the decline of ticket prices [1] Group 2 - The lack of high-quality new films capable of breaking through in the 2026 New Year's period is identified as a core reason for the box office performance, with most new releases failing to exceed 100 million yuan [2] - The trend in the 2025 film market indicates that mid-tier films are struggling to succeed, as audiences prefer high-investment works or adaptations of major IPs, leading to a stagnation in box office for smaller budget films [2] - The investment costs for mid-tier films are expected to decrease further in 2026, potentially accelerating the adoption of AI in film production, which could address issues of long creation cycles and high production costs, though audience acceptance remains uncertain [2]

Core Insights - The box office for the New Year's holiday period (January 1-3, 2026) reached 739 million yuan, with imported films "Zootopia 2" and "Avatar 3" leading the charts, while domestic films performed poorly overall [1][3] Box Office Performance - "Zootopia 2" became the box office champion for the New Year's period, accumulating a total box office of 4.246 billion yuan by January 4, 2026, nearing the record set by "Avengers: Endgame" for the highest-grossing imported film in China [1] - "Avatar 3" also performed well, ranking second with a revised box office forecast of 1.145 billion yuan [3] - Domestic films such as "The Hidden Kill," "The Qin Chronicles," and "In the Line of Duty" struggled to compete against these strong imported titles [3] Domestic Film Analysis - The highest-grossing domestic film during the New Year's period was the crime thriller "The Hidden Kill," which surpassed 210 million yuan in total box office. However, audience feedback indicated fatigue due to similarities with previous works by the director [4] - "In the Line of Duty," directed by emerging filmmaker Shen Ao, based on real-life hostage survival experiences, received positive reviews but underperformed at the box office with only 51.31 million yuan [6] - "The Qin Chronicles," a nostalgic adaptation of a popular TV series, attracted viewers due to its emotional connection but lacked standout elements in plot and production, resulting in mediocre reviews [8] Market Trends - The Chinese film market showed signs of recovery in 2025, with total box office reaching 51.832 billion yuan, a year-on-year increase of 21.95%. Domestic films accounted for 41.293 billion yuan, nearly 80% of the total [9] - The market is heavily reliant on blockbuster films, with "Nezha: The Devil's Child" contributing nearly one-third of the total annual box office, indicating a structural imbalance [9] - The upcoming January releases include several films that have garnered attention at international film festivals, potentially appealing to niche audiences [10] Upcoming Releases - The 2026 Spring Festival period is expected to be competitive, with notable films like "The Fast and the Furious 3" and "Boonie Bears: Year of the Bear" already announced for release [10][11] - Other anticipated films include Zhang Yimou's contemporary national security-themed film and an action blockbuster based on a high-rated comic, which may attract diverse audience segments [10][11]

中央社会主义学院中华文化教研部研究员 孙佳山：从贺岁档到元旦档，尤其是在2026年的元旦档，我们看到中国电影的档期结构，包括影片的题材类型供 给呈现出非常丰富的形态。这一周期我们高质量、高水平对外开放，其实在电影领域也有着深刻印证。在产业意义、票房意义和商业规模意义上，中国电影 对于世界电影的贡献越来越大。 转载请注明央视财经 编辑：潘煦 （央视财经《第一时间》）刚刚过去的这个元旦假期，电影市场热度延续。灯塔专业版数据显示，截至1月3日晚上8点，2026年元旦档三天电影总票房突破 7.3亿元。 总台央视记者 郭晋华：在中国电影博物馆影院大厅，虽然是元旦假期的最后一天，但是仍然有不少观众结伴前来观影。 2026年元旦假期期间，电影市场热度延续，多部中外新片与2025贺岁档热映影片联袂登场。丰富的类型与多元的题材适配不同圈层观众需求。值得关注的 是，本次元旦档国产影片中，"现实题材"与"情感共鸣"成为核心关键词：悬疑题材影片《匿杀》聚焦普通人的生存困境，引发广泛关注；现实题材影片《用 武之地》传递了和平理念与对生命的敬畏。《寻秦记》以情怀唤醒观众青春记忆。 ...

据猫眼专业版数据，截至1月3日21时，2026年元旦档(1月1日—3日)全国电影票房达7.39亿元。其中，广 东电影票房1.16亿元，超281万的观影人次，成为全国票房唯一破亿元的省份，占比15.64%(江苏省6759 万元，票房占比9.1%，排名第二)，继续稳居"第一票仓"。 影片方面，今年元旦档迎来11部新片上映，涵盖奇幻、动作、犯罪、悬疑、爱情、战争、动画等多种题 材，满足广大观众的多元观影需求。 去年11月上映的《疯狂动物城2》及12月上映的《阿凡达：火与烬》两部进口大片亦发挥了较好的长尾 效应，吸引了大批观众在假期走进影院观看。最终，《疯狂动物城2》《阿凡达：火与烬》《匿杀》 《寻秦记》分列元旦档票房榜前四位，合计贡献了87.2%的档期票房。 广东出品的故事电影《匿杀》新年档票房1.26亿元，档期内排国产影片第一，目前累计票房2.04亿元。 该电影在延续凌厉硬核质感的基础上，加入了不少高光动作戏份，以主打"爽燃"的剧情和独特的视听美 学收获观众喜爱。 全年方面，广东2025年总票房为63.48亿元，观影人次超1.52亿，放映场次超1563万，以超12%的票房占 比，连续24年蝉联全国"第一票仓"，总 ...

记者丨郑康喜 编辑丨蒋韵 据猫眼专业版数据，截至1月3日21时，2026年元旦档（1月1日—3日）全国电影票房达7.39亿 元。其中， 广东电影票房1.16亿元，超281万的观影人次，成为全国票房唯一破亿元的省份， 占比15.64%（江苏省6759万元，票房占比9.1%，排名第二），继续稳居"第一票仓" 。 广东出品的故事电影《匿杀》新年档票房1.26亿元，档期内排国产影片第一，目前累计票房 2.04亿元。该电影在延续凌厉硬核质感的基础上，加入了不少高光动作戏份，以主打"爽燃"的 剧情和独特的视听美学收获观众喜爱。 影片方面，今年元旦档迎来11部新片上映，涵盖奇幻、动作、犯罪、悬疑、爱情、战争、动 画等多种题材，满足广大观众的多元观影需求。 全年方面，广东2025年总票房为63.48亿元，观影人次超1.52亿，放映场次超1563万，以超 12%的票房占比，连续24年蝉联全国"第一票仓"，总观影人次及放映场次亦为全国第一。 2025年，广东在五一档、国庆档、暑期档等大档期均表现优异，档期票房均居全国第一，全 年票房同比增长20.5%，总观影人次较2024年增长约2777万，展现出良好的票仓基础及健康 的市场发展 ...