冰雪+N模式
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四川全民健身冰雪季启幕 “冰雪+N”激活冰雪经济
Zhong Guo Xin Wen Wang· 2026-01-05 13:19
Core Viewpoint - The twelfth National Mass Ice and Snow Season (Sichuan sub-venue) and the eighth Sichuan Provincial Mass Fitness Ice and Snow Season have commenced, aiming to activate the ice and snow economy through a comprehensive "Ice and Snow + N" model [1][3]. Group 1: Event Overview - The event, themed "Passionate Ice and Snow, Vibrant Sichuan," will last for three months and cover 19 snow venues and 12 ice venues across Sichuan Province [1][3]. - The opening ceremony featured real-time connections to five sub-venues, showcasing local ice and snow cultural activities [3]. Group 2: Economic Impact - The event is expected to directly involve over 20,000 participants and drive more than 6 million people in skiing experiences and training, with online participation projected to exceed 10 million [3]. - The anticipated economic benefit from the event is over 100 million yuan [3]. Group 3: Policies and Incentives - Various inclusive policies have been introduced, including free tickets, discounted tickets, and family packages at multiple ice and snow venues [5]. - The Aba Prefecture is issuing 100,000 consumer vouchers worth a total of 1 million yuan, aimed at both local residents and national tourists [5]. Group 4: Historical Context and Future Plans - Since its inception in 2019, the ice and snow season has attracted over 57 million participants and distributed more than 23.4 million yuan in subsidies, generating over 400 million yuan in related consumption [5]. - The current ice and snow season will continue until March 2026, leveraging digital platforms for precise promotion of discounts and seamless consumer access [5].