"买了怀北滑雪场和雁栖湖的联票，上午滑雪追风，下午逛新春游园会，这种动静结合的过年方式，太 好了！"正在怀北国际滑雪场雪具大厅换装备的游客李女士，话语里满是对这份新春体验的喜爱。 连日来，怀北国际滑雪场人气持续攀升，日均接待游客超3000人次，不少市民游客告别传统过年方式， 选择滑雪嬉雪欢度新春，冰雪度假备受追捧。 雪映旗影添年味，风拂雪场聚欢情。景区内新春氛围浓厚，入口处印着"年"与"福"字的旗子迎风招展， 道路旁的树木裹着可爱的雪人树衣，憨态可掬，让每一位入园游客都能第一时间感受到团圆暖意。 雪道之上，欢乐不断。资深雪友身姿矫健、疾驰而下，释放一年的忙碌疲惫；新手们小心翼翼摸索练 习，即便摔倒也笑着爬起，在尝试中解锁冰雪乐趣。雪地大滑梯前，大人孩子排起长队，尖叫声与欢笑 声交织，驱散了冬日寒凉。 山脚新手练习区，一位4岁萌宝格外吸睛。小家伙身着滑雪服、脚踩迷你单板，在教练引导下颤颤巍巍 滑下，认真保持平衡的模样萌化众人，雪友和游客们纷纷举起手机记录、鼓掌叫好。 萌宝妈妈周蒙蒙坦言："我先生是怀柔科技工作者，我们全家对怀柔感情深厚，今年便留在这里过年。 宝宝对滑雪很感兴趣，借着新春假期带她体验，看得出来她非 ...

Core Insights - The opening of the Wanda Mall in Changchun and the indoor ski resort marks a significant expansion in Wanda's leisure and tourism offerings, with the ski resort being the largest indoor ski area in Asia, featuring a vertical drop of 85 meters [1] - The acquisition of Wanda Hotel Management by Tongcheng Travel is seen as a strategic move that combines the strengths of both companies, enhancing Wanda's growth potential in the leisure sector [1][4] Group 1: Business Expansion - Wanda Hotel and Resort has successfully expanded its ski resort projects to three locations, significantly increasing its capacity to attract winter tourism [2] - The transition from outdoor to indoor skiing represents a major upgrade for Wanda's winter tourism offerings, allowing for year-round operations and broader geographic reach [2][6] - The indoor ski resort model is expected to alleviate seasonal and geographical constraints, potentially leading to expansion into southern cities [2] Group 2: Strategic Advantages - Wanda's first mover advantage in the ski resort sector, particularly with the Changbai Mountain resort, provides a strong foundation for future project expansions [4] - The integration of Wanda's hotel management expertise with Tongcheng Travel's digital marketing capabilities is anticipated to enhance operational efficiency and customer engagement [4][5] - The collaboration is expected to yield significant benefits in member marketing and product innovation, positioning Wanda for accelerated growth [5] Group 3: Market Potential - The Chinese ice and snow economy is projected to reach a total scale of 1,005.3 billion yuan by 2025, with a compound annual growth rate exceeding 14% from 2015 to 2025 [6] - The ice and snow tourism industry in Jilin Province is expected to attract 170 million domestic tourists and generate 295 billion yuan in total spending during the 2024-2025 winter season, reflecting substantial growth [6] - The current market gap between high-quality consumer demand and supply presents a significant opportunity for Wanda to leverage its operational expertise in high-end ski resorts [6]