（来源：内蒙古日报） 转自：内蒙古日报 □本报记者 巴依斯古楞 "五、四、三、二、一"…… 2026年元旦当日19:00时，随着倒计时响起，锡林浩特市锡林湖冰面上，在数万名现场观众的阵阵欢呼 和呐喊声中，歌游内蒙古·畅享锡林浩特——锡林浩特第二届锡湖冰雪欢乐汇盛大开园！ 银装素裹的锡林湖上，独具草原风情的大型冰雕雪雕璀璨夺目，成为冬日里的焦点，引领广大市民和游 客踏入锡林浩特的冰雪童话王国。热情奔放的歌舞表演让人热血沸腾、绚烂的烟火在夜空中绽放、激情 澎湃的冰雪电音秀让冬日的草原明珠焕发出无尽活力。 本次活动以"歌游内蒙古·畅享锡林浩特"为主题，通过"冰雪+文旅""冰雪+民俗""冰雪+赛事"多元融合模 式，打造一场集文化体验、体育竞技、民俗展示、消费促进于一体的冬日盛宴，为广大市民与游客献上 冰雪文旅融合的"锡林浩特答卷"。 本届锡林浩特市冰雪欢乐汇精心策划系列文娱活动，让冰雪风光与文化魅力交相辉映。就在元旦的清 晨，"迎新登高"新年祝福活动组织群众登上额尔敦敖包，迎接新年第一缕阳光；上午，草原年货大集开 集仪式在贝子庙、额尔敦路等地启幕，非遗方队、歌舞展演与机甲、人偶互动点燃了街区活力；晚上， 第二届锡湖冰 ...

Core Viewpoint - Harbin Ice and Snow World is launching ten major projects for the summer of 2025, integrating beer, ice and snow, performances, technology, and activities to enhance cultural tourism consumption and meet the expectations of domestic and international tourists [1][3]. Group 1: New Product Offerings - The summer product launch includes five core products and ten highlight projects, such as the Harbin International Beer Festival, Dream Ice and Snow Pavilion, Sun Island Ice Art Museum, and large-scale immersive performances like "King's Chariot" and "Meet Harbin" [1][3]. - The Dream Ice and Snow Pavilion is the world's largest indoor ice and snow theme park, while the Sun Island Ice Art Museum features classic snow sculptures from various snow sculpture expos and interactive snow play areas [5][3]. Group 2: Marketing and Audience Engagement - The launch event featured a variety of performances, including dance, street performances, and a classic car show, showcasing Harbin's fashion, romance, and enthusiasm [5][7]. - The "King's Chariot" performance and the upgraded "Meet Harbin" immersive show utilize the Songhua River and surrounding areas as performance spaces, offering a diverse visual experience combining singing, drama, and water sports [7][8]. Group 3: Seasonal Transformation - Harbin Ice and Snow World aims to transform its appeal from a winter-only attraction to a year-round destination, promoting "ice and snow flow" to "four-season retention" [5][3].