Core Viewpoint - Harbin Ice and Snow World is launching ten major projects for the summer of 2025, integrating beer, ice and snow, performances, technology, and activities to enhance cultural tourism consumption and meet the expectations of domestic and international tourists [1][3]. Group 1: New Product Offerings - The summer product launch includes five core products and ten highlight projects, such as the Harbin International Beer Festival, Dream Ice and Snow Pavilion, Sun Island Ice Art Museum, and large-scale immersive performances like "King's Chariot" and "Meet Harbin" [1][3]. - The Dream Ice and Snow Pavilion is the world's largest indoor ice and snow theme park, while the Sun Island Ice Art Museum features classic snow sculptures from various snow sculpture expos and interactive snow play areas [5][3]. Group 2: Marketing and Audience Engagement - The launch event featured a variety of performances, including dance, street performances, and a classic car show, showcasing Harbin's fashion, romance, and enthusiasm [5][7]. - The "King's Chariot" performance and the upgraded "Meet Harbin" immersive show utilize the Songhua River and surrounding areas as performance spaces, offering a diverse visual experience combining singing, drama, and water sports [7][8]. Group 3: Seasonal Transformation - Harbin Ice and Snow World aims to transform its appeal from a winter-only attraction to a year-round destination, promoting "ice and snow flow" to "four-season retention" [5][3].