（央视财经《经济信息联播》）提起哈尔滨，冰雪是绕不开的关键词，而此刻的"尔滨"，正凭借多元文 旅产业，打破"冬季限定"标签，探索文旅全季"长红"新路径。 进入秋季，哈尔滨多地联动，以"文旅+农业"为游客打造特色田园之旅。在闫家岗一处农场，游客可以 登上观光塔俯瞰稻田画全貌，也可以乘坐稻田小火车穿梭在稻浪间，近距离感受这份秋日浪漫与丰收喜 悦。 眼下虽然室外最高温度还在20℃左右，但属于"尔滨"的"冰雪名片"仍然反季亮相。来到哈尔滨冰雪大世 界梦幻冰雪馆，游客们仿佛进入一个冰雪王国，馆内恒温零下10℃左右，所有景观都是由真冰真雪建设 而成，与馆外的秋日暖阳形成反差，让大家一秒切换到"冬日模式"。 今年梦幻冰雪馆进行了升级，融入了第九届亚洲冬季运动会元素，还设置了"海洋世界""雪人广场""欧 陆小镇"等主题区域，为游客打造沉浸式体验。 编辑：王昕宇 随着国庆中秋假期临近，哈尔滨还打造了四条十大主题旅游线路，串联起32个点位。 黑龙江省哈尔滨市文旅局宣传推广与交流合作处处长 刘清刚：抓住十一黄金周有利契机，推出红色旅 游、登山旅游、乡村旅游、工业旅游，吸引更多国内外的游客来哈尔滨观光体验。 转载请注明央视财经 ...

Core Insights - Harbin has transformed its summer tourism experience by leveraging its unique ice and snow culture, creating a contrasting appeal of "ice and fire" [1][3] - The Harbin Ice and Snow World continues to attract visitors even after the winter season, featuring a "Dream Ice and Snow Pavilion" that integrates city culture, artistic creativity, and ice technology [1][2] - The ice and snow tourism sector has significantly boosted Harbin's economy, creating numerous job opportunities and stimulating consumer spending [3] Group 1: Economic Impact - In the first half of the year, Harbin received 86.977 million tourists and achieved a total tourism revenue of 137.58 billion yuan, marking year-on-year increases of 17.8% and 14% respectively [2] - The development of the ice and snow economy has created a "multiplier effect," contributing to the overall economic prosperity of Harbin [3] Group 2: Technological Integration - The park features advanced attractions like the "Ice Dragon Seeking Pearl" VR experience, which immerses visitors in a virtual icy environment, enhancing the overall visitor experience [2] - Harbin Ice and Snow World Co., Ltd. has focused on cultural tourism integration and has contributed to the establishment of 42 industry standards in the ice and snow sector [2] Group 3: Cultural Significance - The ice and snow economy in Harbin exemplifies the concept of "cold resources" generating "hot effects," showcasing the city's cultural heritage and innovative spirit [3] - The unique lifestyle and resources of Harbin are key to overcoming homogenization in the development of the ice and snow economy [3]

Core Viewpoint - Harbin's unique ice and snow tourism industry is thriving even in summer, showcasing the city's ability to attract tourists with innovative experiences that blend culture, technology, and entertainment [1][2][3] Group 1: Industry Performance - From January to June 2023, Harbin received 86.977 million tourists and achieved a total tourism consumption of 137.58 billion yuan, representing year-on-year growth of 17.8% and 14% respectively [2] - The development of the ice and snow economy has created numerous job opportunities, stimulating the consumer market and contributing to economic prosperity [3] Group 2: Innovation and Experience - The "Dream Ice and Snow Pavilion" features nine themed areas and 19 unique projects, integrating city culture, artistic creativity, and ice and snow technology [1] - The "Ice Dragon Seeking Pearl" VR experience has gained popularity, allowing visitors to immerse themselves in a virtual icy environment, enhancing the overall visitor experience [2] Group 3: Strategic Development - Harbin Ice and Snow World Co., Ltd. focuses on cultural tourism integration and has contributed to the establishment of 42 standards in the ice and snow industry, promoting a "Chinese solution" for global ice and snow development [2][3] - The ice and snow economy in Harbin is characterized by its ability to transcend seasonal limitations, demonstrating significant growth potential and sustainability [3]

Core Viewpoint - Harbin Ice and Snow World is launching ten major projects for the summer of 2025, integrating beer, ice and snow, performances, technology, and activities to enhance cultural tourism consumption and meet the expectations of domestic and international tourists [1][3]. Group 1: New Product Offerings - The summer product launch includes five core products and ten highlight projects, such as the Harbin International Beer Festival, Dream Ice and Snow Pavilion, Sun Island Ice Art Museum, and large-scale immersive performances like "King's Chariot" and "Meet Harbin" [1][3]. - The Dream Ice and Snow Pavilion is the world's largest indoor ice and snow theme park, while the Sun Island Ice Art Museum features classic snow sculptures from various snow sculpture expos and interactive snow play areas [5][3]. Group 2: Marketing and Audience Engagement - The launch event featured a variety of performances, including dance, street performances, and a classic car show, showcasing Harbin's fashion, romance, and enthusiasm [5][7]. - The "King's Chariot" performance and the upgraded "Meet Harbin" immersive show utilize the Songhua River and surrounding areas as performance spaces, offering a diverse visual experience combining singing, drama, and water sports [7][8]. Group 3: Seasonal Transformation - Harbin Ice and Snow World aims to transform its appeal from a winter-only attraction to a year-round destination, promoting "ice and snow flow" to "four-season retention" [5][3].

Group 1 - Ctrip's 2025 reputation list highlights Harbin Ice and Snow World, which won six awards, including being listed among the top 100 must-visit attractions globally and in Asia [1] - The 26th Harbin Ice and Snow World operated for 68 days, attracting over 3.56 million visitors, with a record single-day attendance of over 100,000 on February 1, 2025 [3] - Harbin Ice and Snow World is recognized as a leader in the ice and snow tourism industry, with its "Four Seasons Ice and Snow" project allowing year-round enjoyment [3] Group 2 - In summer 2025, Harbin Ice and Snow World aims to leverage its resources and technological advantages to develop new scenarios and business models, featuring five core products and ten highlight projects [3] - The company plans to transform its accolades and visitor support into motivation for enhanced product quality and service, inviting global tourists to enjoy summer festivities in Harbin [4]