Core Insights - Harbin is leveraging its diverse cultural and tourism industry to break the "winter-only" label and explore year-round tourism opportunities [1] Group 1: Winter Tourism - The "Dream Ice and Snow Pavilion" in Harbin is attracting visitors with a winter-themed experience, maintaining a constant temperature of around -10°C, contrasting with the outdoor autumn warmth [3] - The pavilion has been upgraded to include elements from the 9th Asian Winter Games and features themed areas such as "Ocean World," "Snowman Square," and "European Town" for an immersive experience [5] Group 2: Seasonal Tourism Initiatives - As autumn approaches, Harbin is promoting a "cultural tourism + agriculture" model, offering unique rural experiences, including a farm where visitors can enjoy panoramic views of rice field art and ride a small train through the fields [5] - With the upcoming National Day and Mid-Autumn Festival holidays, Harbin has developed four major themed tourism routes connecting 32 points of interest [7] Group 3: Promotional Strategies - The Harbin Cultural and Tourism Bureau is seizing the opportunity of the Golden Week to promote various tourism types, including red tourism, mountain tourism, rural tourism, and industrial tourism, to attract more domestic and international visitors [9]

Core Insights - Harbin has transformed its summer tourism experience by leveraging its unique ice and snow culture, creating a contrasting appeal of "ice and fire" [1][3] - The Harbin Ice and Snow World continues to attract visitors even after the winter season, featuring a "Dream Ice and Snow Pavilion" that integrates city culture, artistic creativity, and ice technology [1][2] - The ice and snow tourism sector has significantly boosted Harbin's economy, creating numerous job opportunities and stimulating consumer spending [3] Group 1: Economic Impact - In the first half of the year, Harbin received 86.977 million tourists and achieved a total tourism revenue of 137.58 billion yuan, marking year-on-year increases of 17.8% and 14% respectively [2] - The development of the ice and snow economy has created a "multiplier effect," contributing to the overall economic prosperity of Harbin [3] Group 2: Technological Integration - The park features advanced attractions like the "Ice Dragon Seeking Pearl" VR experience, which immerses visitors in a virtual icy environment, enhancing the overall visitor experience [2] - Harbin Ice and Snow World Co., Ltd. has focused on cultural tourism integration and has contributed to the establishment of 42 industry standards in the ice and snow sector [2] Group 3: Cultural Significance - The ice and snow economy in Harbin exemplifies the concept of "cold resources" generating "hot effects," showcasing the city's cultural heritage and innovative spirit [3] - The unique lifestyle and resources of Harbin are key to overcoming homogenization in the development of the ice and snow economy [3]

Core Viewpoint - Harbin's unique ice and snow tourism industry is thriving even in summer, showcasing the city's ability to attract tourists with innovative experiences that blend culture, technology, and entertainment [1][2][3] Group 1: Industry Performance - From January to June 2023, Harbin received 86.977 million tourists and achieved a total tourism consumption of 137.58 billion yuan, representing year-on-year growth of 17.8% and 14% respectively [2] - The development of the ice and snow economy has created numerous job opportunities, stimulating the consumer market and contributing to economic prosperity [3] Group 2: Innovation and Experience - The "Dream Ice and Snow Pavilion" features nine themed areas and 19 unique projects, integrating city culture, artistic creativity, and ice and snow technology [1] - The "Ice Dragon Seeking Pearl" VR experience has gained popularity, allowing visitors to immerse themselves in a virtual icy environment, enhancing the overall visitor experience [2] Group 3: Strategic Development - Harbin Ice and Snow World Co., Ltd. focuses on cultural tourism integration and has contributed to the establishment of 42 standards in the ice and snow industry, promoting a "Chinese solution" for global ice and snow development [2][3] - The ice and snow economy in Harbin is characterized by its ability to transcend seasonal limitations, demonstrating significant growth potential and sustainability [3]

Core Viewpoint - Harbin Ice and Snow World is launching ten major projects for the summer of 2025, integrating beer, ice and snow, performances, technology, and activities to enhance cultural tourism consumption and meet the expectations of domestic and international tourists [1][3]. Group 1: New Product Offerings - The summer product launch includes five core products and ten highlight projects, such as the Harbin International Beer Festival, Dream Ice and Snow Pavilion, Sun Island Ice Art Museum, and large-scale immersive performances like "King's Chariot" and "Meet Harbin" [1][3]. - The Dream Ice and Snow Pavilion is the world's largest indoor ice and snow theme park, while the Sun Island Ice Art Museum features classic snow sculptures from various snow sculpture expos and interactive snow play areas [5][3]. Group 2: Marketing and Audience Engagement - The launch event featured a variety of performances, including dance, street performances, and a classic car show, showcasing Harbin's fashion, romance, and enthusiasm [5][7]. - The "King's Chariot" performance and the upgraded "Meet Harbin" immersive show utilize the Songhua River and surrounding areas as performance spaces, offering a diverse visual experience combining singing, drama, and water sports [7][8]. Group 3: Seasonal Transformation - Harbin Ice and Snow World aims to transform its appeal from a winter-only attraction to a year-round destination, promoting "ice and snow flow" to "four-season retention" [5][3].

Group 1 - Ctrip's 2025 reputation list highlights Harbin Ice and Snow World, which won six awards, including being listed among the top 100 must-visit attractions globally and in Asia [1] - The 26th Harbin Ice and Snow World operated for 68 days, attracting over 3.56 million visitors, with a record single-day attendance of over 100,000 on February 1, 2025 [3] - Harbin Ice and Snow World is recognized as a leader in the ice and snow tourism industry, with its "Four Seasons Ice and Snow" project allowing year-round enjoyment [3] Group 2 - In summer 2025, Harbin Ice and Snow World aims to leverage its resources and technological advantages to develop new scenarios and business models, featuring five core products and ten highlight projects [3] - The company plans to transform its accolades and visitor support into motivation for enhanced product quality and service, inviting global tourists to enjoy summer festivities in Harbin [4]