Group 1 - The core viewpoint of the article highlights Harbin's emergence as a summer tourist destination, driven by its unique cool climate and various summer activities [1][2] - The "Island Carnival" at the Poseidon Resort features a Bohemian-style beach and will run until August 24, with extended daily operating hours [1] - Data from Meituan Travel indicates a nearly 19% month-on-month increase in tourism consumption in Harbin during the first two weeks of July [1] Group 2 - The Harbin Ice and Snow World has created a summer ice and snow art museum, allowing visitors to experience winter-themed attractions even in summer [2] - The city offers a variety of summer activities, including immersive performances, beer festivals, and cultural markets, promoting a diverse summer experience [2] - Harbin's urban parks have expanded to 27 open shared points, covering a total area of 14.8 hectares, enhancing access to natural spaces for residents and tourists [2]

Core Viewpoint - Harbin Ice and Snow World is launching ten major projects for the summer of 2025, integrating beer, ice and snow, performances, technology, and activities to enhance cultural tourism consumption and meet the expectations of domestic and international tourists [1][3]. Group 1: New Product Offerings - The summer product launch includes five core products and ten highlight projects, such as the Harbin International Beer Festival, Dream Ice and Snow Pavilion, Sun Island Ice Art Museum, and large-scale immersive performances like "King's Chariot" and "Meet Harbin" [1][3]. - The Dream Ice and Snow Pavilion is the world's largest indoor ice and snow theme park, while the Sun Island Ice Art Museum features classic snow sculptures from various snow sculpture expos and interactive snow play areas [5][3]. Group 2: Marketing and Audience Engagement - The launch event featured a variety of performances, including dance, street performances, and a classic car show, showcasing Harbin's fashion, romance, and enthusiasm [5][7]. - The "King's Chariot" performance and the upgraded "Meet Harbin" immersive show utilize the Songhua River and surrounding areas as performance spaces, offering a diverse visual experience combining singing, drama, and water sports [7][8]. Group 3: Seasonal Transformation - Harbin Ice and Snow World aims to transform its appeal from a winter-only attraction to a year-round destination, promoting "ice and snow flow" to "four-season retention" [5][3].

Group 1 - Ctrip's 2025 reputation list highlights Harbin Ice and Snow World, which won six awards, including being listed among the top 100 must-visit attractions globally and in Asia [1] - The 26th Harbin Ice and Snow World operated for 68 days, attracting over 3.56 million visitors, with a record single-day attendance of over 100,000 on February 1, 2025 [3] - Harbin Ice and Snow World is recognized as a leader in the ice and snow tourism industry, with its "Four Seasons Ice and Snow" project allowing year-round enjoyment [3] Group 2 - In summer 2025, Harbin Ice and Snow World aims to leverage its resources and technological advantages to develop new scenarios and business models, featuring five core products and ten highlight projects [3] - The company plans to transform its accolades and visitor support into motivation for enhanced product quality and service, inviting global tourists to enjoy summer festivities in Harbin [4]