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当雪山成为秀场:坦博尔如何用一件滑雪服与冰雪对话?
Di Yi Cai Jing· 2025-12-16 04:55
这一系列采用90%高品质鹅绒填充,源自北纬45°±3°黄金羽绒带,蓬松度高、锁温性强;外层面料则选用日本东丽DERMIZAX®科技面料,具备优异的防 风、防水、透湿与耐磨性能。更值得一提的是其TECH HEAT FLOW「汽流盾」热湿管理系统——灵感源于鲨鱼鳃结构,能在高强度运动中高效排出湿气。 配合4D动态裁剪技术,服装能精准贴合滑雪时的扭转、下蹲、腾空等动作,确保灵活性与防护性兼得。卓越的产品性能,让每一个滑雪爱好者穿着舒适、 滑的顺畅,带来愉悦的户外体验。 一场派对,但不止于热闹 传统户外品牌活动常以小众作为标签,而坦博尔选择用"派对"这一轻松、社交、沉浸式的形式打破刻板印象。它把抖音"中国好羽绒"IP的线上流量,直接导 流到线下体验中,邀请全球品牌代言人钟楚曦化身坦博尔全民"户外造型师"空降坦博尔雪顶直播间,带领观众开启浪漫「雪山夕阳派对」,在真实的场景 下,体验和感受产品的性能表现。 如果说派对形式是"表",那么产品力才是坦博尔敢于在将军山举办活动的"里"。阿勒泰冬季气候寒冷,往往伴有强风与干燥的空气,是天然的严寒实验室。 在此环境下,坦博尔滑雪系列的表现堪称教科书级别。 2025年12月5日,新疆 ...
冬游吉林“不一般”:从奔赴一片冰雪,到拥抱一种新生活
Xin Lang Cai Jing· 2025-12-03 08:52
Core Insights - The winter tourism in Jilin Province is rapidly increasing, with a target of over 1.8 billion visitors and a revenue exceeding 330 billion yuan for the 2025-2026 snow season [1] - The previous snow season saw a 35% increase in domestic visitors to 1.7 billion and a 21% increase in total spending to 295 billion yuan, indicating strong growth potential [1] Group 1: Experience System Reconstruction - Jilin's tourism has evolved from a focus on skiing and ice sculptures to a comprehensive experience system covering dining, accommodation, transportation, and entertainment [3][4] - Changbai Mountain exemplifies this transformation, offering a multi-layered winter tourism experience that includes scenic views, adventure activities, and cultural experiences [4][6] - The average stay duration for visitors at Changbai Mountain has increased from 0.9 days to 1.5 days, reflecting a shift towards longer, more immersive experiences [6] Group 2: Three Major Opportunities - Transportation upgrades, including the opening of the Shenbai High-Speed Railway, have significantly improved access to Jilin, integrating it into the national high-speed rail network [13][15] - The rise of ice and snow tourism in China coincides with a growing market demand for high-quality, diverse tourism experiences, positioning Jilin as a prime destination [19][20] - The unique cultural and natural attributes of Northeast China are being rediscovered, enhancing the appeal of Jilin's tourism offerings [25][27] Group 3: Continuous Potential Exploration - The competitive landscape of tourism necessitates ongoing improvements in consumer experience, cross-regional collaboration, and the promotion of ice and snow lifestyle concepts [28][30] - Jilin is implementing policies to enhance the consumer environment, including a 1 billion yuan ice and snow consumption voucher initiative to stimulate tourism [31][32] - Collaborative efforts among different regions are being encouraged to create a more integrated and appealing tourism experience, enhancing the overall attractiveness of Jilin [32][35]