转自：新华财经 1月5日，2026冰雪旅游发展大会在哈尔滨盛大举行，会上发布的《中国冰雪旅游发展报告（2026）》成为行业焦点。哈尔滨市、沈阳市、长春市、张家口 市、北京市延庆区、牡丹江市、吉林市、呼伦贝尔市、乌鲁木齐市、伊春市等地荣获2026年冰雪旅游十佳城市，其中沈阳市已连续七年斩获此项殊荣。 会上，冰雪旅游城市代表就适应国内冰雪旅游目的地建设等方面进行了交流和介绍。沈阳市政府副市长、市政府党组成员刘克斌在大会中以"冰点中的沸 点 冬天里的盛典——从沈阳实践看国内冰雪旅游目的地建设的现在与未来"为题，分享了沈阳立足自身禀赋，借鉴哈尔滨成功经验探索特色路径的实践成 果。 刘克斌指出，哈尔滨的成功实践点燃了"冷资源变热经济"的信念之光。沈阳站在"尔滨"这位"冰雪导师"的肩膀上瞭望，以"全城皆景"将冰雪元素从景区蔓 延至整座城市，把沈阳打造成一个开放的"超级冰雪乐园"；以"跨界融合"激活冰雪与文旅体商"化学反应"，推动"冰雪+"的无限可能；以"服务致暖"营 造"来了就是家人"的暖心体验，城市上下坚信并贯彻"一两的真诚，大于一吨的宣传"。 《中国冰雪旅游发展报告（2026）》指出，综合2026冰雪旅游目的地竞争力 ...

刘克斌指出，哈尔滨的成功实践点燃了"冷资源变热经济"的信念之光。沈阳站在"尔滨"这位"冰雪导 师"的肩膀上瞭望，以"全城皆景"将冰雪元素从景区蔓延至整座城市，把沈阳打造成一个开放的"超级冰 雪乐园"；以"跨界融合"激活冰雪与文旅体商"化学反应"，推动"冰雪+"的无限可能；以"服务致暖"营 造"来了就是家人"的暖心体验。 沈阳致力于打造"宠客之城"的服务品牌与都市圈协同的消费网络，将"听劝"和"宠客"从网络呼声转化为 全城行动，深入提升游客体验与情绪价值。同时，战略性地推出十大冰雪文旅消费线路，并积极联动沈 阳都市圈城市群形成合力，从单一性城市竞争转向整体性区域共赢，为冰雪旅游发展开辟了新的路径。 会上，冰雪旅游城市代表就适应国内冰雪旅游目的地建设等方面进行了交流和介绍。沈阳市政府副市 长、市政府党组成员刘克斌在大会中以"冰点中的沸点 冬天里的盛典——从沈阳实践看国内冰雪旅游目 的地建设的现在与未来"为题，分享了沈阳立足自身禀赋，借鉴哈尔滨成功经验探索特色路径的实践成 果。 中新网沈阳1月6日电 (记者 韩宏)记者6日从沈阳市文化旅游和广播电视局获悉，沈阳连续七年荣获冰雪 旅游十佳城市。 2026冰雪旅游发展大 ...

Core Viewpoint - The twelfth National Public Ice and Snow Season's Ningxia sub-venue series of activities has commenced at the Yuhai Ski Resort in Yinchuan, integrating professional competitions with public ice and snow experiences to transform the winter "cold resources" of Yinchuan into a vibrant "hot economy" [2] Group 1 - The event lasts for two days and aims to attract visitors to experience ice and snow sports [2] - The activities are designed to combine professional events with public participation, enhancing community engagement in winter sports [2] - The initiative is part of a broader strategy to leverage local winter resources for economic development [2]

Core Insights - Harbin New Area is leveraging its regional resources to promote the integration of ice and snow tourism, sports, equipment, and culture, aiming to transform "cold resources" into "hot economy" [1][2][3] Group 1: Development Strategies - The region has established a comprehensive work system to promote ice and snow culture, including the introduction of development plans and the formation of leadership groups to enhance cultural and tourism integration [2] - A standard system for ice and snow facilities has been developed, including 28 standards in the ice and snow sector and the establishment of laboratories for material testing, which extends the lifespan of ice scenery by 15 days [2] - An optimized approval and regulatory system has been implemented, allowing for rapid processing of permits and enhancing public engagement through media [2] Group 2: Event-Driven Initiatives - The upcoming 2025 Asian Winter Games is being used as a catalyst to promote ice and snow sports participation, with a focus on upgrading facilities and hosting international events [3] - Educational initiatives are being introduced in schools to promote ice and snow culture, with the goal of involving one million youth in ice and snow activities [3] - A series of community ice and snow activities are planned, benefiting over 100,000 citizens during the 2024-2025 season [3] Group 3: International Collaboration and Cultural Exchange - The establishment of the Shanghai Cooperation Organization Ice and Snow Sports Demonstration Zone is aimed at enhancing international collaboration and showcasing the region's improved business environment [4][5] - Cultural initiatives are being expanded to connect with global audiences, including the use of VR technology to promote ice and snow attractions [5] - The region is focusing on expanding its ice and snow economy beyond local borders, with significant growth in inbound tourism and equipment exports [5]