Core Insights - Harbin New Area is leveraging its regional resources to promote the integration of ice and snow tourism, sports, equipment, and culture, aiming to transform "cold resources" into "hot economy" [1][2][3] Group 1: Development Strategies - The region has established a comprehensive work system to promote ice and snow culture, including the introduction of development plans and the formation of leadership groups to enhance cultural and tourism integration [2] - A standard system for ice and snow facilities has been developed, including 28 standards in the ice and snow sector and the establishment of laboratories for material testing, which extends the lifespan of ice scenery by 15 days [2] - An optimized approval and regulatory system has been implemented, allowing for rapid processing of permits and enhancing public engagement through media [2] Group 2: Event-Driven Initiatives - The upcoming 2025 Asian Winter Games is being used as a catalyst to promote ice and snow sports participation, with a focus on upgrading facilities and hosting international events [3] - Educational initiatives are being introduced in schools to promote ice and snow culture, with the goal of involving one million youth in ice and snow activities [3] - A series of community ice and snow activities are planned, benefiting over 100,000 citizens during the 2024-2025 season [3] Group 3: International Collaboration and Cultural Exchange - The establishment of the Shanghai Cooperation Organization Ice and Snow Sports Demonstration Zone is aimed at enhancing international collaboration and showcasing the region's improved business environment [4][5] - Cultural initiatives are being expanded to connect with global audiences, including the use of VR technology to promote ice and snow attractions [5] - The region is focusing on expanding its ice and snow economy beyond local borders, with significant growth in inbound tourism and equipment exports [5]