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2026年旅游市场强劲开局 体验升级、目的地多元与南北交融成新常态
Core Insights - The tourism market is experiencing a significant shift from "seeing the world" to "enjoying oneself," driven primarily by younger consumers who prioritize emotional and experiential value in their travel choices [1][2] Group 1: Consumer Behavior Trends - There is a notable increase in consumer spending and shopping behavior during the New Year holiday, with average spending and shopping items per tourist rising over 20% year-on-year [1] - Travelers are increasingly willing to pay a premium for high-quality accommodations and unique experiences, reflecting a trend towards "quality upgrades" in travel consumption [1] - Different consumer segments are emerging, with families preferring high-star resorts for convenience and Gen Z willing to spend on unique experiences like viewing the aurora or attending concerts [1] Group 2: Destination Diversification - The destination landscape is becoming more decentralized, with smaller cities and counties experiencing significant growth, driven by their unique resources and cultural identities [3][4] - Popular smaller destinations include Qingyuan, Tongchuan, and Fushun, which have seen rapid order growth, indicating a shift in tourist flow from major cities to less traditional locations [3] - The rise of local attractions, such as themed parks and cultural experiences, is helping to balance tourism consumption across regions and alleviate pressure on traditional hotspots [4] Group 3: Seasonal Tourism Trends - The winter tourism market is evolving with a blend of traditional "ice and snow" activities and new experiences, showcasing a growing interest in diverse winter activities across regions [5] - Southern regions are seeing a surge in ski resort bookings, while northern areas are innovating with activities like ice fishing and snow camping, indicating a breaking of geographical limitations in winter tourism [5] - The launch of the Hainan Free Trade Port has created synergies between "winter escape" tourism and "duty-free shopping," significantly boosting hotel bookings in Hainan [5] Group 4: International Travel Dynamics - The outbound tourism market is witnessing a dual trend of recovery and upgrade, with long-haul destinations like Australia and the USA gaining popularity [6] - There is a notable increase in outbound travel orders from non-first-tier cities, indicating a growing demand for international travel among broader consumer demographics [7] - The tourism market's robust start in 2026 reflects a combination of evolving consumer preferences and innovative supply-side offerings, suggesting a continued focus on experiential, quality, decentralized, and integrated travel experiences [7]
贵州剑河:温泉“热”起来 乡村火起来
Xin Lang Cai Jing· 2025-12-28 08:05
Group 1 - The core event "Golden Soup Festival" was officially launched in the Yangasha Hot Spring Town, Guizhou, providing a unique winter tourism experience combining hot springs and ethnic culture [1][3] - Yangasha Hot Spring Town is the first hot spring resort in China themed around Miao and Dong culture, with a daily water output exceeding 5,000 tons and rich in over 40 trace elements [3][5] - The integration of ethnic medicine and hot spring therapy has attracted many visitors, enhancing the overall tourist experience [3][5] Group 2 - The development of hot spring tourism has significantly improved local livelihoods, with many villagers finding stable employment in the tourism sector [5] - Approximately 200 local residents have been directly employed by the Yangasha Hot Spring Town, impacting various sectors such as management, service, dining, and accommodation [5] - The festival features interactive cultural activities, including a communal dining experience with local cuisine, promoting a healthy and leisurely lifestyle [7] Group 3 - The local tourism strategy focuses on expanding the "hot spring+" model, incorporating various themes and linking with nearby attractions to create a comprehensive tourism circuit [7]
(乡村行·看振兴)贵州剑河:温泉“热”起来 乡村火起来
Xin Lang Cai Jing· 2025-12-28 01:57
Core Viewpoint - The "Golden Soup Festival" at the Yangasha Hot Spring Town in Jianhe County, Guizhou, offers a unique winter tourism experience combining hot springs and ethnic cultural activities, attracting numerous visitors [1][3]. Group 1: Hot Spring Town Features - Yangasha Hot Spring Town is the first hot spring resort in China themed around Miao and Dong culture, with a daily water output exceeding 5,000 tons and rich in over 40 trace elements such as sulfur, iron, potassium, and radon [3]. - The town has integrated ethnic medicine with hot spring therapy, introducing unique medicinal baths that have drawn many tourists [3]. Group 2: Economic Impact on Local Community - The development of hot spring tourism has significantly transformed the local village, providing employment opportunities for nearly 200 local residents across various roles, including management and service [5]. - Local residents, such as Zhang Liangxiu and Jiang Shenlong, have experienced improved livelihoods due to stable jobs at the hot spring resort, allowing them to care for their families while earning a better income than working away from home [5]. Group 3: Cultural and Tourism Development - During the "Golden Soup Festival," visitors can engage in various cultural activities, including a communal hot pot feast and learning Miao songs, enhancing the festive atmosphere [7]. - The hot spring town aims to promote a healthy and leisurely lifestyle while continuing to develop the "hot spring + health + culture" model to sustain the hot spring economy and contribute to rural revitalization [7]. - Jianhe County is actively expanding its tourism offerings by integrating hot springs with other attractions, creating themed routes and collaborating with nearby tourist sites to establish a comprehensive tourism circuit in Qiandongnan Prefecture [7].
雪场之上 汤泉之下 冬季文旅奏响“冰与火之歌”
He Nan Ri Bao· 2025-12-27 23:33
12月20日,晨光洒落金汤山滑雪场。机械轰鸣,挖掘机正精心修整雪道,为滑雪季的到来做最后准备。喧嚣 之中,冰雪激情即将点燃。 与此同时,尧山温泉国家级旅游度假区已是一派热闹景象。早上9点,尧山福泉的中医药汤池边游客络绎不 绝,人们在暖意蒸腾中享受"一半冰雪、一半暖汤"的冬日惬意。 一冷一热之间,平顶山巧妙激活"冷资源",点燃"热经济"。 今年以来,平顶山市围绕清凉避暑、低碳露营、非遗体验、吉祥疗愈四大主题,构建"夏冬联动、四季出 彩"的产品体系。冬季以"滑雪+温泉""滑雪+康养"等业态,有效补齐消费短板,破解"旺季火爆、淡季冷清"的 困局。 高山雪场点燃速度与激情 来到国家5A级旅游景区尧山,游客们乘坐索道凌空俯瞰,只见山势雄奇,宛如一幅壮丽的冬日山水画卷。 夏季,有着"中原独秀"美誉的尧山飞瀑流泉,是游客避暑胜地,夏季尧山大峡谷漂流单日接待游客超1.5万人 次。 到了寒冬时节,鲁山的崇山峻岭间更洋溢着别样的热度。 鲁山作为千年古县,旅游资源丰富,拥有2378个旅游资源单体,不仅有尧山等国家A级旅游景区14家,还有4 家滑雪场、5大温泉、6家漂流。 天龙池滑雪场坐落于海拔1300余米的高山之上,雪质优良、雪期 ...
粉雪、雾凇、温泉——吉林冰雪的“组合拳”有多能打?
Xin Jing Bao· 2025-12-24 11:36
▲长白山(603099)池北区首届"春雪杯"高山滑雪竞速比赛中的精彩瞬间。图/IC photo 12月17日,新京报新京智库发布的《从"种草"到"出发":Z世代冰雪旅游行为洞察报告2025》显示,在最想去的TOP10冰雪目的地中,东北三省合计超过 六席,其中又以吉林省多点开花成新亮点。 这一成果并不让人意外。2025年4月,吉林省文化和旅游厅公布了一项数据,2024年-2025年雪季吉林省接待国内游客1.7亿人次,国内游客出游总花费 2950亿元,分别同比增长35%和21%。 当舆论聚焦于东北冰雪的"现象级"传播时,吉林正在用另一套逻辑讲述自己的故事——不是靠单一爆火城市引爆流量,而是以自然禀赋为底牌、以滑雪产 业为支柱、以省域协同为框架,构建一个有承载力、有复购率、有产业纵深的冰雪目的地体系。 这种"重资产、长周期、体系化"的发展模式,或许代表了中国冰雪经济从"流量驱动"转向"产业驱动"的一种路径。 天赐禀赋:世界级粉雪带上的冰雪王国 从地理位置来说,吉林其实拿到了一手好牌。 吉林省地处北纬41°至46°之间,与欧洲阿尔卑斯山脉、北美落基山脉同处"世界冰雪黄金纬度带"。这条纬度带被国际滑雪界视为最理想的滑雪 ...
环南昆山—罗浮山引领区(广州)总规出台 在从化增城划定两大先行区
近期,广州市"百千万工程"指挥部办公室正式印发由广州市规划和自然资源局组织编制的《环南昆山— 罗浮山县镇村高质量发展引领区(广州)总体规划》(以下简称《规划》)。 《规划》涉及从化区、增城区范围7镇5街,面积约2415平方公里,提出打造大都市生态优势地区推进中 国式现代化的实践范例,围绕美丽中国先行区建设高地、世界级珍稀温泉康养胜地、岭南特色县镇村现 代化建设标杆、城乡区域协调发展典范四大战略定位,在三个方面形成工作抓手。 其次,以"项目为王",布局特色产业。《规划》精细布局"康养+、文旅+、农业+、创新+"四大特色产 业。一是在"康养+"方面,依托世界珍稀温泉资源和丰富的森林生态资源,重点谋划"温泉、森林、运 动、汉方、医疗"5类集群12个康养片区,联动广州优质医疗、医学、医药优势,协同发展"医康养"生态 圈;二是在"文旅+"方面,塑造白水悠游、温泉漫享等9个重点旅游品牌,推动旅游景区提档升级,打造 以赛车、赛马、登山、骑行、水上运动等为特色的五大主题体育小镇,布局一批乡村酒店群落;三是 在"农业+"方面,支撑13个农业园向现代化、数字化转型升级,打造荔枝、丝苗米、迟菜心等农业品 牌,加快拓展花卉、中药等新 ...
国内温泉天花板,他泡了300个还没找到
3 6 Ke· 2025-12-18 02:23
今年冬天,许多人退掉了飞往北海道的机票,却没放下泡温泉的执念。大家开始在社交媒体上发求助帖:国内有没有挂流、环境干净点的温泉?最好是有 点感觉的那种。 提问能细到这个程度,很可能要么是被城市周边的"锅炉水度假村"伤过心,要么是陷到"顶级温泉体验在海外"的信息茧房里。 其实,中国的温泉远比许多人想象的丰富。据官方统计 ,中国已探明的温泉多达 5000 多处。如果每天换一个地方泡, 也要花上至少 13 年。 它们沉在山 谷、县城和村落,不铺广告,不刷流量,悄悄散落在日常地图之外。 特别爱泡温泉的人,已不走常规路线。有朋友自称"温泉主理人",周末不是约饭,而是问"要不要去探个泉";还有人为了传说中的野温泉,驱车三四百公 里,翻山越野去寻找。泡遍全国300多个温泉的旅游博主"温泉研究员"就是其中之一。 重新认识中国温泉 "温泉研究员"做了十多年的温泉行业咨询,跑项目、看泉眼、做评估,对11种泉质有专业的敏感度。他甚至开发过温泉水护肤产品,一眼看穿售价百元的 泉水喷雾本质。 离开行业后,研究员想继续把时间花在温泉上。有一天刷到新闻,说日本有人11年泡了3000多次温泉,打破了世界纪录。这新闻让他心头一动,开始 了"一人 ...
浙江温州首次开展地热矿产资源确权登记
Core Insights - The successful completion of the natural resource rights registration for the HL2 geothermal well in Ruian marks the first extension of the unified registration system in Wenzhou from solid minerals and water resources to liquid geothermal resources, filling a gap in this field [1][2] Group 1: Registration Process and Mechanism - The Wenzhou Natural Resources Bureau has established a collaborative work mechanism involving government leadership and multi-department coordination to address the existing gaps in registration subjects, procedures, and standards for geothermal resources [2] - The transition from "dispersed management" to a "systematic collaboration" registration model has significantly improved registration efficiency and data authority, laying a solid foundation for future resource planning and comprehensive utilization [2] Group 2: Technical Innovations and Standards - An innovative model combining "administrative promotion, expert validation, and technical support" was adopted to revise registration unit division rules, information reporting standards, and database structure under expert guidance [2] - A cadastral survey internal audit mechanism has been established to dynamically update the database, addressing technical challenges related to spatial boundary delineation and dynamic monitoring of geothermal resources [2] Group 3: Economic and Environmental Impact - The registration results will facilitate the "geothermal + " multi-dimensional green development, with plans to introduce "hot spring + " cultural tourism integration projects, transforming resource advantages into industrial and developmental advantages [2] - The project is expected to save approximately 2,106 tons of standard coal annually and reduce carbon dioxide emissions by 5,025.5 tons, equivalent to the annual absorption of over 200,000 trees [2] - The registration outcomes can be integrated into the national carbon market trading system, illustrating the transformation path of "green mountains and clear waters are as valuable as mountains of gold and silver" and exploring a new model for resource development, industrial growth, ecological protection, and improvement of people's livelihoods [2]
冬季「烧钱三件套」,把北京人卷疯了
3 6 Ke· 2025-12-14 01:46
Core Viewpoint - The article highlights the increasing popularity of winter outdoor activities in Hebei, particularly skiing and hiking, as a way for urban workers to escape the pressures of their jobs and recharge during the winter season [1][4][65]. Group 1: Winter Outdoor Activities - Hebei's winter season attracts a significant number of people from Beijing, with many rushing to enjoy skiing, hiking, and hot springs as soon as the snow arrives [5][39]. - The province boasts the highest number of ski resorts in China, with 84 ski areas, surpassing Heilongjiang and Jilin [38][39]. - The geographical advantages of Hebei, particularly in Chongli, provide an ideal environment for winter sports, with an average snow period of 150 days and temperatures around -12°C, making it suitable for skiing [40][41]. Group 2: Equipment and Costs - Engaging in winter sports requires substantial investment in equipment, with skiing gear alone costing over 10,000 yuan, and additional expenses for lessons and other necessities [15][17]. - The article emphasizes the financial commitment involved in participating in these activities, including the need for specialized winter clothing and gear [15][17]. Group 3: Social and Emotional Aspects - The experience of skiing and hiking is portrayed as a form of liberation from the constraints of office life, providing a sense of freedom and rejuvenation [29][65]. - The social media culture surrounding winter sports showcases a blend of fun and hardship, where participants share their experiences despite the challenges faced in extreme cold [10][19]. Group 4: Hot Springs and Relaxation - The article discusses the appeal of hot springs in Hebei, which offer a unique way to relax after outdoor activities, enhancing the overall winter experience [59][62]. - Hebei's rich geothermal resources provide various options for hot spring experiences, catering to different preferences for relaxation and healing [58][62].
郑州贾鲁河源头复涌引关注 属“暖泉”水系 或可开发温泉
He Nan Ri Bao· 2025-12-09 23:49
一名河南省首席科普专家也表示:"涌泉形似泉眼,并非真正的泉水,它的水质状况适合饮用还是适合 开发温泉等其他用途,要等专业部门水质检测结果。" 断流约30年的泉水为何突然复涌?河南省地质科学研究所专家团队经实地勘查分析,这是区域生态改善 的直观体现,核心源于地下水位的显著回升。具体来看,一是近年来当地持续推进生态治理工程,生态 保护成效逐步显现,为地下水补给创造了良好条件;二是今年秋季降水量偏多,充足的地表水持续下 渗,有效补充了地下水资源;三是特殊因素的促发作用,当地下水位回升至一定高度,在特定应激因素 影响下,机井成为天然的"承压释放口",便促成了泉水复涌。 冬日的郑州西南郊,一股温热的清泉奔涌而出,让贾鲁河源头再次焕发生机。 12月9日,郑州市二七区马寨镇闫家咀村梨园河畔,一口废弃约30年的机井涌动着汩汩清泉,汇聚成宽 近4米的溪流。连日来,清泉奔涌的消息传开后,附近居民兴奋不已,奔走相告。这一消息还在线上线 下引发热议,吸引了大量市民前来打卡。 "长这么大,头一回见这里泉涌!"站在潺潺流水河畔,居民刘涵说。村里老人回忆,这口井曾是周边村 庄的饮用水源,20世纪90年代后因地下水位下降干涸。 河南省地质科 ...