Core Perspective - Inner Mongolia's Genhe is transforming its extreme cold climate into a unique tourism resource, showcasing a model for regional economic transformation and high-quality development through cultural tourism [1][4]. Group 1: Tourism Development - Genhe, known as the "Cold Extreme" of China, is leveraging its long winter season to attract tourists by offering unique experiences such as reindeer adoption and cultural immersion [3][4]. - The "Adopt a Reindeer" project launched in 2022 has significantly increased winter tourist numbers, with the majority of fees supporting local families and cultural preservation [3][6]. - In 2025, from September to December, Genhe achieved a tourism revenue of 1.316 billion yuan, a 12% increase year-on-year, with 903,600 visitors, marking a 14.2% growth [6]. Group 2: Cultural Integration - The local government emphasizes deep cultural experiences over conventional ice tourism, aiming to redefine cold as a unique productivity resource [5][6]. - Activities such as ice-breaking water collection and traditional fire-making in extreme cold are part of the immersive cultural experiences offered to visitors [4][5]. - Genhe is developing an extended consumption chain focused on hot spring wellness and immersive dining experiences to enhance year-round tourism [6].