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净水器成为刚需产品
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净水器会成为刚需吗?目前国内渗透率约30%
Di Yi Cai Jing· 2025-07-20 09:59
Core Insights - The domestic market penetration rate of water purifiers is approximately 30%, with increasing health awareness among the public potentially accelerating the adoption of these products [3] - The retail sales of water purifiers in China reached 10.95 billion yuan in the first half of the year, representing a year-on-year growth of 22%, while the retail sales of drinking machines grew by 41.4% to 1.85 billion yuan [3] - The market for household drinking water equipment is projected to reach 42.8 billion yuan by 2024, with the water purifier segment expected to account for around 32 billion yuan [3] Market Trends - The RO (reverse osmosis) technology dominates the water purifier market, with high-capacity products gaining popularity [4] - The penetration rate of high-capacity pure water machines (using RO technology) reached 89% online and 87% offline in early 2025 [4] - The average price of 1200-gallon pure water machines decreased by 9% online and 54% offline compared to the previous year [4] Consumer Behavior - Consumer recognition is crucial for water purifiers to become a necessity, as the market offers products at various price points [4] - The demand for mineralized water purifiers and long-lasting filter products is increasing, indicating a trend towards enhancing water quality and filter longevity [5] - The replacement cycle for water purifiers is approximately 5-10 years, with significant growth in the market attributed to replacement demand [5] Future Outlook - The development trend for household water purification products is expected to focus on adding functionalities while reducing size [5] - The market for long-lasting filter products is gaining traction, with online and offline retail shares reaching 98% and 85% respectively for high-capacity pure water machines [5] - The integration of smart features and compact designs is anticipated to drive further segmentation in the drinking water industry [5]