Core Viewpoint - The domestic water purifier market is evolving towards becoming a necessity, driven by increasing health awareness and occasional events that may accelerate its adoption [1][5]. Market Overview - The current penetration rate of water purifiers in the domestic market is approximately 30% [1]. - In the first half of this year, the retail sales of water purifiers reached 10.95 billion yuan, a year-on-year increase of 22%, while the retail sales of drinking machines were 1.85 billion yuan, growing by 41.4% [1]. - The market size for household drinking water equipment in China is projected to reach 42.8 billion yuan by 2024, with the water purifier segment expected to account for about 32 billion yuan [2]. Product Trends - RO (reverse osmosis) technology currently dominates the water purifier market, with high-capacity products gaining popularity [4]. - In the first four months of 2025, the penetration rates for high-capacity pure water machines (using RO technology) reached 89% online and 87% offline [4]. - The average price for 1200-gallon pure water machines was 2346 yuan online and 3396 yuan offline, showing a year-on-year decrease of 9% and 54%, respectively [4]. Consumer Insights - Consumer awareness and the availability of various price points are crucial for water purifiers to become a necessity [5]. - The market for end-point water purification products (including water purifiers and drinking machines) sees annual sales exceeding ten million units [5]. - The replacement cycle for water purifiers is approximately 5-10 years, with a significant portion of recent market growth attributed to replacement demand [5]. Future Development - The trend in household water purification products is expected to focus on adding functionalities while reducing size [6]. - The market is witnessing a shift towards long-lasting filter products, with online and offline retail shares for long-lasting filters reaching 98% and 85%, respectively [6]. - The demand for features such as smart app control and integrated heating is increasing, with over 10% penetration in the offline market for these functionalities [6].

Core Insights - The domestic market penetration rate of water purifiers is approximately 30%, with increasing health awareness among the public potentially accelerating the adoption of these products [3] - The retail sales of water purifiers in China reached 10.95 billion yuan in the first half of the year, representing a year-on-year growth of 22%, while the retail sales of drinking machines grew by 41.4% to 1.85 billion yuan [3] - The market for household drinking water equipment is projected to reach 42.8 billion yuan by 2024, with the water purifier segment expected to account for around 32 billion yuan [3] Market Trends - The RO (reverse osmosis) technology dominates the water purifier market, with high-capacity products gaining popularity [4] - The penetration rate of high-capacity pure water machines (using RO technology) reached 89% online and 87% offline in early 2025 [4] - The average price of 1200-gallon pure water machines decreased by 9% online and 54% offline compared to the previous year [4] Consumer Behavior - Consumer recognition is crucial for water purifiers to become a necessity, as the market offers products at various price points [4] - The demand for mineralized water purifiers and long-lasting filter products is increasing, indicating a trend towards enhancing water quality and filter longevity [5] - The replacement cycle for water purifiers is approximately 5-10 years, with significant growth in the market attributed to replacement demand [5] Future Outlook - The development trend for household water purification products is expected to focus on adding functionalities while reducing size [5] - The market for long-lasting filter products is gaining traction, with online and offline retail shares reaching 98% and 85% respectively for high-capacity pure water machines [5] - The integration of smart features and compact designs is anticipated to drive further segmentation in the drinking water industry [5]