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以“净”为底,以“美”为魂:华帝,年轻人的理想私人空间密码
Xin Lang Zheng Quan· 2025-07-21 02:20
Core Viewpoint - The article emphasizes the evolving perception of kitchens among young people, highlighting the shift from a purely functional space to a multi-dimensional area that combines aesthetics, comfort, and personal expression [1][3][10]. Group 1: Kitchen Design Trends - Young individuals, particularly "nomadic youth" aged 18-25, prefer kitchens that are visually appealing and atmospheric, such as "Japanese-style kitchens" with healing wood tones and "French vintage kitchens" that add a sense of ritual to dining experiences [1][5]. - The "nesting youth" aged 26-35 seek personalized kitchen spaces that reflect their individuality, often desiring features like a home bar for social gatherings [1][5]. Group 2: Product Innovation and Features - Vatti, a leading high-end kitchen appliance brand in China, focuses on detail and aims to meet the fashion aesthetics and personalized needs of contemporary young consumers, transforming kitchens into spaces for showcasing, healing, and enjoyment [3][10]. - The automatic water-washing range hood from Vatti has achieved the highest market share in 2024, featuring technologies like "surfing steam washing" and "one-button self-cleaning" to enhance cleanliness and reduce bacteria and odor [3][5]. - Vatti's AI air management system can accurately detect PM2.5 levels in the kitchen and adjust air quality accordingly, ensuring a clean environment even during intense cooking [3][5]. Group 3: Lifestyle Integration - Over 70% of young people expect kitchen appliances to provide not just utility but also a sense of pleasure, aligning with Vatti's design philosophy that promotes kitchens as spaces for stress relief and lifestyle rhythm [5][10]. - Vatti's new products, such as the JZT-8S60 stove and FA50P steam oven, are designed to enhance cooking efficiency while maintaining high standards of quality and user experience [6][10]. Group 4: Aesthetic and Functional Balance - Vatti believes that kitchens should be therapeutic spaces, integrating aesthetic design with practical layout to create a harmonious environment [8][10]. - The new ultra-thin range hood from Vatti exemplifies the blend of aesthetics and space utilization, seamlessly integrating with cabinetry to create a clean and spacious feel [8][10].
以旧换新东风起,“方老华”华帝积极响应,携全新烟灶引领厨房焕新潮流
Xin Lang Zheng Quan· 2025-07-14 02:43
Core Viewpoint - The article highlights the ongoing push for kitchen upgrades in China, driven by government policies and changing consumer expectations, particularly among younger generations who seek enhanced cooking experiences and kitchen aesthetics [1][3]. Group 1: Government Policy and Market Trends - The National Development and Reform Commission is set to issue the third batch of funds for the "old-for-new" consumer goods policy in July, ensuring the smooth implementation of this initiative throughout the year [1]. - There is a rising trend in consumer demand for kitchen upgrades, with a focus on creating a more enjoyable and multifunctional cooking space [1][3]. Group 2: Product Innovations by Vatti - Vatti has launched new products, including the JZT-8S60 gas stove and the J6230ZS ultra-thin range hood, designed to enhance the cooking experience and meet modern consumer needs [1][3]. - The JZT-8S60 features a detachable burner for easy cleaning and a high-efficiency design that minimizes stubborn stains, while the J6230ZS includes a one-button cleaning function and an AI air management system to ensure a clean kitchen environment [3][4]. Group 3: Performance and User Experience - The JZT-8S60 gas stove is equipped with a stable combustion system and precise fire control, catering to various cooking styles, from delicate dishes to large family meals [6]. - The J6230ZS range hood boasts a powerful suction capacity of 31m³/min and a unique dual-chamber design, effectively removing smoke and odors from the kitchen [6][8]. Group 4: Consumer Focus and Emotional Value - Vatti's approach emphasizes not only physical cleanliness but also the psychological and emotional needs of users, aiming to create a healthy and comfortable kitchen environment [4]. - The combination of advanced technology and thoughtful design in Vatti's products enhances the overall quality of life for consumers, making cooking a more enjoyable experience [4][8].