以下文章来源于快刀财经 ，作者快刀财经编辑部 快刀财经 . 欢迎关注这个洞察商业真相的公号。快刀财经，商业快媒体、思维孵化器、价值试验场和洗欲中心。 过去风光无限的厨电巨头，究竟为何一步步走入深渊？ 曾被誉为"厨电第一股"的华帝股份，在历经长达11年的"内斗"后，还是成为了家族企业。 不久前，华帝股份在今年第一次临时股东会上，宣布补选孙冬柏为公司第九届董事会独立董事。至此，新 董事会成员中，除去赵述强、麦强和孙冬柏，剩下四人均为"潘氏家族"成员。 | 序号 | 专门委员会名称 | 主任委员 | 委员 | | --- | --- | --- | --- | | 1 | 战略委员会 | 潘叶江 | 潘浩标、潘锦枝、潘叶钊、孙冬柏、赵述强、 麦强、 | | 2 | 审计委员会 | 赵述强 | 孙冬柏、潘锦枝 | | 3 | 提名委员会 | 麦强 | 孙冬柏、潘叶钊 | | 4 | 薪酬与考核委员会 | 孙冬柏 | 麦强、潘浩标 | 同时，华帝也一并修改了公司章程，删去了"创始人亲属不得担任高管"的条款，彻底改写了过去由黄文枝、 黄启均、关锡源、李家康、关锡源、杨建辉、潘权枝"华帝七君子"定下的"不许亲戚进厂"的老规 ...

【环球网科技报道 记者 张阳】9月28日，美的集团全新推出的全隐无烟感油烟机T9成功通过世界纪录 认证机构（WRCA）严苛测试，被正式认证为"最高吸烟距离实现一级净烟的全隐油烟机"，在800mm吸 烟高度下仍稳定达到国家一级净烟标准（PM2.5浓度差值＜50μg/m³）。 长期以来，传统顶吸或侧吸式油烟机因需贴近灶台以保障吸力，往往以突出、笨重的形态占据厨房视觉 中心，不仅影响整体空间美感，还易造成碰头、遮挡视线等使用痛点。而部分追求嵌入式美学的"隐藏 款"产品，则因吸烟口距离过远导致吸力衰减，油烟逃逸严重，陷入"好看不好用"的尴尬境地。 美的集团厨房和热水事业部烟灶营销产品经理阳洪斌解释道："传统侧吸油烟机吸烟口需距灶台350- 450mm，顶吸油烟机平均安装高度在650-700mm。而800mm的高度，能够适配超过九成中国家庭厨房橱 柜的常见高度，但这也是对油烟机性能的极限考验。" 在WRCA认证官詹姆斯·伍德（James Wood）及中方代表刘一哲的全程监督下，美的T9经历了600mm、 700mm、800mm三阶段递进式吸烟高度测试。结果显示，在800mm这一行业普遍认为"吸力失效"的临 界点，T9仍 ...

厨电"潮牌"华帝又把"国潮"玩出了新高度。 9月27日晚，古城太原奏响了现代乐章。在太原京东MALL户外广场上，"华帝天生干净音乐盛 典"暨"2025华帝之夜·太原站"欢快唱响。《中国好声音》亚军、知名艺人吴莫愁，以及戴燕妮、安琥、 徐紫茵、姚琛等实力唱将登台献唱，用音浪点燃金秋。 现场展出的一系列华帝明星产品同样引来了市民的热情围观。"高透活肌 以水养肤"的美肌浴热水 器，"四面八方全洗净"的洗碗机B6S，"一米空间多维集成"的集成烹饪中心QX01和"分人浴+暖浴同 步"的壁挂炉QH1i等等，诠释"新中式乐活未来"的理念。 好听好玩，"唱响"生活新乐章 随着舞台灯光和华帝logo亮起，风格清新、时尚的"华帝天生干净音乐盛典"主画面呈现在屏幕上，本次 音乐盛典正式拉开了序幕。 京东五星电器山西河北区域副总经理兼太原京东MALL总经理王广才、家福乐(山西)企业管理集团有限 公司总裁武博雄、华帝股份副总裁王操、华帝股份线下营销总经理潘叶钊等嘉宾共同出席此次活动，并 在台上携手启动"2025华帝之夜"。 音乐和厨房的创新组合，可以说是极具年轻态的表现形式，在"华帝之夜"系列活动举办前，有"潮牌"美 称的华帝就已经成 ...

Group 1: Company Performance and Market Position - The company reported a cumulative dividend of 2.193 billion yuan since its listing, indicating a commitment to shareholder returns [2] - Despite government subsidies, the company's performance does not align with industry data, attributed to increased marketing expenses and intensified competition [2] - The company is focused on improving operational management and aims for sustainable, high-quality development [2] Group 2: Strategic Plans and Market Expansion - Currently, there are no plans to expand into the refrigerator, television, air conditioning, washing machine, or robotics sectors [2] - The new factory is in the trial production phase, with ongoing assessments of production efficiency and output quality [3] - The company will evaluate strategic layouts based on market demand and industry trends [2] Group 3: Stock Performance and Investor Relations - The company's stock price has declined from 7 yuan at the beginning of the year, despite a booming stock market, influenced by macroeconomic factors and investor sentiment [3] - The management is committed to enhancing the company's investment value and responding to shareholder concerns [3] - Any potential capital increase plans will be disclosed in accordance with regulatory requirements [3] Group 4: Financial Transparency - The company adheres to regulatory and accounting standards for financial reporting, ensuring data accuracy and reliability [3]

Group 1: Defense Industry - The report highlights the signing of a defense agreement between Saudi Arabia and Pakistan, with potential participation from UAE and Qatar, indicating a shift towards seeking security guarantees from Chinese weapon systems, which is expected to significantly enhance Pakistan's weapon procurement capabilities [2] - The report anticipates a rebound in the military industry due to increased funding from the wealthiest Middle Eastern nations supporting Pakistan's military procurement [2] Group 2: Semiconductor Industry - Huawei's recent announcements at the 2025 Huawei Connect Conference detail a roadmap for the Ascend chip series, with the Ascend 950PR expected in Q1 2026 and the Ascend 960 in Q4 2027, indicating a trend of increasing chip usage in computing clusters [3] - The report suggests that the growth in chip usage will lead to a significant increase in demand for high-speed optical interconnects and high-end PCB, thus improving the outlook for the optical connection, PCB, and high-end chip manufacturing supply chains [3] Group 3: Energy Storage Industry - The report discusses insights from the 2025 World Energy Storage Conference, where the focus is on long-duration energy storage as a key development direction as the power system transitions to a stage where renewable energy sources exceed 50% of total generation [6] - Technologies such as vanadium flow batteries, compressed air storage, and hydrogen storage are expected to gain traction due to their longer discharge times and lower capacity costs, indicating a sustained high demand in the energy storage sector [6] Group 4: Home Appliance Industry - The report notes that Boss Electric's revenue for the first half of 2025 was 4.608 billion yuan, a year-on-year decline of 2.58%, with net profit dropping by 6.28%, reflecting challenges in the kitchen appliance sector linked to the real estate market [8] - The report highlights a significant drop in new residential sales and a contraction in the market for high-end renovation projects, which is expected to continue impacting the kitchen appliance industry negatively [8]

新华财经北京9月15日电（记者沈寅飞）"我们要到中国去，看看方太的洗碗机。"近期在德国举办的全 球最具影响力的国际厨房卫浴博览会上，多位国外专业人士表达了对中国洗碗机的兴趣。 近日，方太新一代洗碗机旗舰产品X20Max正式发布，这款集水槽、洗碗机、果蔬海鲜清洗于一体的创 新产品，再度成为行业焦点。据今年8月沙利文报告认证，方太新一代洗碗机已连续三年位居"全球销量 第一"，远销美国、加拿大、澳洲、新西兰、新加坡等国家，服务超过3000余万户家庭。 业内人士指出，当前相关产业经济已从数量型增长转向质量型发展，中国家电行业业迎来了技术迭代、 服务革新与品牌升级的绝佳契机。类似如方太的企业，随着其创新能力的不断提升，中国企业可能在更 多领域凭借创新实现对国际品牌的超越，成为全球行业发展的引领者。 从普及洼地到创新高地 近年来，中国洗碗机市场销量呈现长线增长态势。公开数据显示，2015年前，国内洗碗机普及率不足 1%，仅在一线城市高收入家庭中出现。2016年与2017年中国洗碗机市场也开始爆发式增长，全渠道零 售额增速分别达到111.1%、131.6%，至2020年中国洗碗机全渠道零售额达到87亿元，较2015年增近1 ...

Investment Rating - The report maintains an "Outperform" rating for the industry [8] Core Insights - The sales of robotic vacuum cleaners and washing machines have accelerated in August, indicating sustained industry vitality. The sales growth rates for robotic vacuum cleaners and washing machines in August were +88% and +68% year-on-year, respectively [3][12] - The report highlights the ongoing recovery of domestic demand supported by policy initiatives, with a focus on several key sectors including major appliances, pet products, small appliances, and electric two-wheelers [5][21][22] Summary by Sections Sales Performance - In August, the sales revenue for color TVs increased by 13.6% year-on-year, while air conditioners saw a 7.8% increase. Refrigerators and washing machines experienced slight declines in sales revenue, with changes of -0.6% and +12.7%, respectively. The sales revenue for robotic vacuum cleaners and washing machines showed significant growth, with year-on-year increases of +88% and +68% [3][12] Market Trends - The report notes that the market for robotic vacuum cleaners is experiencing a competitive landscape shift, with leading brands like Roborock and Ecovacs seeing substantial increases in sales revenue and market share [15][18] - The report emphasizes the importance of the "old-for-new" policy in driving demand for major appliances, suggesting that companies like Midea Group, Haier, and Gree Electric are well-positioned to benefit [5][21] Investment Recommendations - The report suggests focusing on several investment themes, including: 1. Major appliances benefiting from the "old-for-new" policy, recommending companies like Midea Group and Haier [5][21] 2. Pet products as a resilient sector, with companies like Guibao Pet and Zhongchong Co. highlighted [5][21] 3. Small appliances and branded apparel expected to recover from consumer fatigue, with recommendations for leading brands [5][21] 4. Electric two-wheelers showing strong domestic sales potential, with companies like Ninebot and Yadea recommended [5][21] Global Market Position - The report indicates that Chinese manufacturers maintain a competitive edge in global markets for major appliances and cleaning devices, with companies like Midea and Haier leading in production capacity and market share [25][22]

Group 1 - The cultural program "Gongchu Shangshi" has rapidly gained popularity, achieving 66 trending topics and over 300 million total reads across social media platforms [1][5] - The show features renowned screenwriter Yu Zheng as the host, who invites celebrities to recreate imperial cuisine from the Tang and Ming dynasties, showcasing the richness of ancient culinary culture [3][5] - The program has significantly boosted the user base for the producer, Vatti, with a 1118% increase in new users, particularly attracting Gen Z and young town residents [1][5] Group 2 - The show addresses the "parameter dilemma" in kitchen appliance products, where consumers are overwhelmed by similar functionalities and are now seeking emotional satisfaction and personalized experiences [6][10] - Vatti has successfully integrated modern technology with traditional culinary practices, exemplified by the use of their products to recreate complex ancient dishes in a fraction of the time [6][8] - The company's "clean kitchen" system enhances user experience by optimizing sensory interactions and maintaining a clean cooking environment, aligning with modern aesthetic and functional demands [8][10] Group 3 - Vatti is committed to promoting a "new Chinese stylish and healthy lifestyle," launching various products that combine traditional culture with modern design and technology [10][11] - The company has hosted events in historical cities to deepen the connection between Chinese culture and its products, showcasing innovations that meet the evolving needs of young consumers [10][11] - Vatti's approach serves as a valuable reference for other brands, emphasizing the importance of understanding consumer needs and avoiding homogenization in the market [10][11]

Group 1 - The 35th Miss Asia Global Finals successfully concluded in Hainan, showcasing 31 contestants and integrating diverse cultural and fashion elements, emphasizing a visual feast of "beauty and wisdom" [1] - Vatti, as a supporting brand, leveraged its "serious living" philosophy and high-end kitchen appliance leadership to enhance the event, effectively penetrating the young consumer segment through deep connections with popular fashion IPs [1][3] Group 2 - Vatti's strategy focuses on understanding the evolving needs of young consumers, who seek practicality, aesthetic design, and emotional value in kitchen appliances, aligning with the event's core values of "health, confidence, and diversity" [3] - The event featured various segments, including a vibrant opening dance, a fusion of traditional and modern fashion, and a talent show, reflecting the diverse talents and aesthetic pursuits of the younger generation [3] Group 3 - Vatti has consistently pursued technological innovation and quality upgrades, holding 4,690 national patents by June 2025, and has received multiple prestigious design awards, including the IDEA and Red Dot awards [5] - The brand's collaboration with the Miss Asia competition is a significant step in its long-term strategy to appeal to younger consumers, emphasizing its positioning as a "fashionable scientific kitchen appliance" brand [5] Group 4 - Vatti's marketing strategy includes collaborations with well-known producers and influencers, creating engaging content that resonates with young audiences, and enhancing its flagship store design to reflect modern Chinese aesthetics [6] - The company aims to redefine traditional kitchen appliance branding by integrating with popular culture and emotional storytelling, positioning itself as a "fashion partner" for young consumers [8]

Core Insights - Chinese kitchen appliance brands, led by Fotile, are leveraging cultural consumption trends to expand in the North American market, focusing on localized operations since 2016 [1][2] - Fotile's North America General Manager identified three main challenges: brand recognition, demand adaptation, and certification hurdles [1] - The company is addressing these challenges by enhancing product technology, establishing R&D centers in Germany and Japan, and participating in international standard-setting [1][3] Group 1: Product Adaptation - The new generation dishwasher is the most significantly modified product for the U.S. market, featuring design adjustments to accommodate local cooking habits and kitchen layouts [2] - Specific improvements include an upward-opening lid to reduce bending, a fruit and vegetable cleaning function, and optimized spray systems to enhance cleaning efficiency for larger cookware [2] Group 2: Market Trends - There is a growing acceptance of Chinese cuisine among American consumers, with an increasing number of them learning to cook Chinese dishes through social media platforms [2] - This shift has led to a notable rise in demand for kitchen appliances that cater to Chinese cooking, as consumers seek better cleaning solutions for seafood and other specific culinary needs [2] Group 3: Strategic Insights - Fotile emphasizes that successful market entry requires not just product translation but a deep understanding of local consumer needs, leading to significant product redesign [3] - Engaging in user research to identify unmet needs and actively participating in international standards can enhance trust and acceptance among local consumers [3]