厨电行业已经步入发展的"深水区"。这一阶段内，企业要想顺利渡河，首先要苦修内功，打造出更高 效、更有力的创新引擎。 能在爆点缺乏的行业背景下取得如此不俗的成绩，侧面证明了华帝高端化战略已取得了阶段性成果，其 所倡导的"净洁厨房"体系在消费市场的影响力正在快速提升。 忠于用户，赢得用户 过去一年里，"厨电三杰"之一的华帝在创新引领上表现尤为突出。近期奥维云网（AVC）公布了2025年 厨电市场的监测结果，数据显示，华帝在多个细分赛道上摘得魁首：超薄低吸款式油烟机线上渠道累计 销量第一，销售额第一；含蒸汽清洗和高温溶解功能的自清洁油烟机，全渠道累计销售额排名第一；风 量≥30m³/min+的大风量油烟机线下渠道累计销售量第一；聚能燃气灶全渠道零售额第一；不锈钢燃气 热水器零售量第一．．．．．． 此次获得的各项认证，数据监测范围覆盖京东、天猫、苏宁等主流线上平台，以及家电KA卖场、区域 连锁、百货超市等12000+线下门店，统计范围涵盖中国内地全域，确保结果客观权威。 "用户至上"是华帝走过三十余年发展历程，做大做强的关键推动力。如今年轻消费者对厨房的诉求不再 局限于"能炒菜就行"，他们希望厨房承载丰盈的情感，疗愈 ...

今天分享的是：2022年天猫烘焙厨电行业趋势白皮书 报告共计：7页 烘焙厨电迎来新变革：从"功能单一"到"体验至上"，年轻女性成消费主力 近日，天猫新品创新中心联合多家知名厨电品牌发布的行业趋势白皮书，揭示了烘焙厨电市场正在经历的一系列深刻变化。伴随"宅经济"的持续影响与消费 升级，这一细分领域不仅展现出强劲的增长潜力，其消费人群、产品功能与营销模式也呈现出鲜明的时代特征。 报告指出，当前烘焙厨电市场的核心消费力量是18至39岁、具备中高消费能力的年轻女性群体。这一群体在饮食上注重营养均衡，在烹饪方式上则显著偏向 于烘焙。她们已不再满足于传统的厨房电器，而是追求能够提升生活品质、兼具乐趣与实用性的烘焙工具。这一消费主力的崛起，直接推动了市场从供给到 营销的全方位迭代。 行业定 88888 联合出品 Midea Joyou SUPOR 苏泊尔 Bar小熊 LIVE BRUNO PHILIF Panasonic 烘焙厨电市场洞察 市场概况 22年初在疫情反复下,"宅经济"持续发力,天猫烘焙厨电市场又迎来新一轮由人郡 整体古场中国小由二日斗美九苏领头 在产品层面，市场呈现出"冰火两重天"的格局。空气炸锅品类一骑绝尘 ...

Investment Rating - The report maintains a positive outlook on the home appliance industry, with a focus on the "buy" and "outperform" ratings for specific companies within the sector [10]. Core Insights - The "old-for-new" policy implemented in 2024 has significantly stimulated the home appliance market, expanding the subsidy scope to include eight categories, resulting in notable retail growth for certain products [4]. - The report highlights a divergence in performance among kitchen appliance categories, with traditional products facing declining sales while emerging categories show mixed results [4]. - The 2026 "old-for-new" policy is expected to benefit leading brands with superior energy efficiency and performance, particularly in the kitchen appliance sector [4]. Summary by Sections Retail Data Analysis - In 2024, the retail sales of kitchen appliances are projected to reach CNY 362 billion for range hoods (up 14.9% YoY), CNY 204 billion for gas stoves (up 15.7% YoY), CNY 236 billion for electric water heaters (up 1.3% YoY), and CNY 296 billion for gas water heaters (up 8.8% YoY) [4]. - For 2025, the overall retail sales of kitchen and bathroom appliances are expected to decline to CNY 1,613 billion (down 8.5% YoY), with a total volume of 89.77 million units (down 5.3% YoY) [4]. Market Share Insights - In the offline market, leading brands like Boss and Fotile dominate with nearly 60% market share in range hoods and gas stoves, while online competition is intensifying with brands like Midea and Xiaomi rapidly gaining market share [4]. - The report notes that in the dishwasher category, Boss and Fotile each hold close to 20% market share, disrupting the previous dominance of Siemens [4]. Investment Recommendations - The report recommends investing in established brands such as Boss Electric and Huashang Co. in traditional categories, and Wanhe Electric in the water heater segment, which are expected to benefit from the new subsidy policies [4].

经济观察网亿田智能（300911）近期发布2025年业绩预亏公告，并披露算力资产出售、业务合作及股价 波动等多方面动态。 业绩经营情况 2026年1月23日，公司发布业绩预告，预计2025年全年归属于上市公司股东的净利润亏损1.52亿元至1.86 亿元，扣非净利润亏损1.67亿元至2.04亿元。主要原因包括房地产行业放缓导致需求下滑、消费降级影 响产品均价、算力业务未达规模效应、可转债利息支付及资产减值损失等。 公司项目推进 2025年12月19日，公司公告全资子公司甘肃亿算拟以1.56亿元总价向华庆超算出售600台燧原智算机。 交易采用分期付款，约定2026年3月20日前支付50%款项，剩余部分于2026年6月20日前结清，且款项付 清前设备所有权仍归属亿田智能，体现战略调整意图。 业务进展情况 2025年11月28日，公司在机构调研中透露算力业务订单规模约100亿至110亿元，合同期限5年；同时与 意大利高端品牌SMEG达成合作，切入高端厨电市场，试图通过"厨电+算力"双引擎模式应对行业挑 战。 股票近期走势 2026年2月6日，公司股价单日上涨5.18%，报37.78元/股，连续3个交易日累计涨幅7.1 ...

行 业 及 产 业 行 业 研 究 / 行 业 点 相关研究 证 券 研 究 报 告 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 A0230522120003 liujl@swsresearch.com 家用电器 2026 年 02 月 13 日 25H2 厨电换新高基数压力渐显， 26 年补贴聚焦核心品类 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 评 - ⚫ 24 年以旧换新激活家电消费市场。2024 年"以旧换新"政策落地后，家电品类补贴范 围扩容，拉动需求成效显著：除了 09 年已经涉及的彩电、冰箱、洗衣机、空调、电脑 5 个补贴品类外，新增热水器、家用灶具、吸油烟机 3 个品类，共计补贴 8 大品类。根 据奥维云网推总数据，2024 年油烟机实现零售额 362 亿元，同比增长 14.9%，燃气灶 实现零售额 204 亿元，同比增长 15.7%，电热实现零售额 236 亿元，同比增长 1. ...

此次认证技术精准对应爆炒排烟、明火烹饪、餐后清洁三大核心场景，具体为适配烹饪场景的全嵌全隐 智能吸油烟机关键技术、基于多特征识别的燃气灶智能防干烧技术、热泵洗碗机节能降耗技术。这不仅 充分展现了海尔智家在厨电领域的创新实力，更将全域TC转型战略落地到用户日常，让消费者做饭更 健康、安全、省电。 厨房爆炒：烟机会"看"烟，爆炒不呛人 在厨房爆炒时总是离不开油烟大、容易呛人，海尔厨电推出基于烹饪场景感知的全嵌全隐智能吸油烟 机。它搭载AI视觉识别技术，能实时"看"到油烟大小和位置，自动调节风量和吸力，做到"油烟刚起就 被吸走"，爆炒辣椒也不呛眼、不跑烟。而且烟机还能全嵌进橱柜，和厨房融为一体，好看又省空间， 打扫起来也更方便。 煮粥煲汤："认锅"防干烧，做饭更安心 2月6日，海尔厨电3项自主研发的核心技术，经中国轻工业联合会专家组正式鉴定并获颁科技成果认证 证书，一致认为其技术水平达到国际领先。 2月6日，海尔厨电3项自主研发的核心技术，经中国轻工业联合会专家组正式鉴定并获颁科技成果认证 证书，一致认为其技术水平达到国际领先。 此次认证技术精准对应爆炒排烟、明火烹饪、餐后清洁三大核心场景，具体为适配烹饪场景的全嵌 ...

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly for major players in the white goods sector, indicating a favorable investment environment for 2025 [3][5][6]. Core Insights - The home appliance sector is expected to benefit from the continuation of the "trade-in" policy and improvements in overseas production capacity, leading to enhanced profitability in the supply chain [2][5]. - The report highlights three main investment themes: 1. **Dividend**: Major white and black appliance companies are characterized by low valuations, high dividends, and stable growth, providing a high margin of safety and significant elasticity in stock prices [6][7]. 2. **Technology**: Core component manufacturers are transitioning into emerging tech fields such as robotics and semiconductor cooling, seeking cross-industry growth [7]. 3. **Export**: Recovery in export demand and sustained domestic sales of new products, particularly in the small appliance sector, are expected to drive growth [7]. Summary by Sections 1. White Goods and Components - In 2025, the air conditioning sector is projected to produce 195.37 million units, a 3% year-on-year decline, while sales are expected to reach 198.39 million units, down 1% year-on-year, with domestic sales increasing by 1% [5][13]. - The average price of white goods is declining due to high base effects from the trade-in policy, with air conditioning prices dropping by 13% year-on-year [23][24]. 2. Kitchen Appliances - The kitchen appliance sector is experiencing a recovery driven by real estate and trade-in policies, with online sales of range hoods and gas stoves increasing by 7.9% and 1.7% respectively in 2025 [33][34]. - Major companies like Boss Electric and Vatti are leveraging trade-in policies to boost sales, with Boss Electric maintaining a leading market share in range hoods [35][36]. 3. Small Appliances - The small appliance sector is seeing a revival due to the trade-in policy, with significant growth in cleaning appliances, although overall market consumption remains subdued [6][7]. - Companies like Roborock and Ecovacs are expected to benefit from high demand for new products, with projected revenue growth of 34% and 12% respectively in Q4 2025 [5][7]. 4. New Displays and Lighting - The emerging display sector is at a turning point, while the lighting industry is anticipated to see growth as it awaits market recovery [6][7]. - Companies like Hisense and OP Lighting are expected to experience revenue declines in Q4 2025, with projections of -10% and -2% respectively [6][7]. 5. Investment Highlights - The report recommends a combination of leading white goods companies such as Haier, Midea, and Gree, along with Hisense, as they are currently undervalued and offer stable growth prospects [6][7]. - The report also emphasizes the importance of component manufacturers adapting to new technologies and markets, with companies like Huaxiang and Sanhua expected to see significant growth in their respective sectors [7][29][30].

Core Viewpoint - The kitchen appliance industry is at a critical transformation point, with declining sales projected for key products by 2025, prompting companies to seek new strategies for growth and customer engagement [1][10][11]. Group 1: Industry Challenges - Sales for range hoods, cooktops, and integrated stoves are expected to decline by 17.8%, 23%, and 48.6% respectively during the 2025 "Double 11" shopping festival, indicating a weak market performance [1][10]. - The 2026 national subsidy list will exclude core kitchen appliance categories, adding further pressure on industry development [1][10]. Group 2: Company Initiatives - Vatti, a leading brand in high-end kitchen appliances, has launched a "Terminal Upgrade Renewal Plan" aimed at enhancing service quality and customer experience, addressing consumer demands for efficient service [1][11]. - The plan focuses on creating a comprehensive service system characterized by "efficiency, quality, and warmth," aiming to provide a complete experience from purchase to usage [1][11]. Group 3: Service Experience Enhancements - Vatti's service upgrade includes faster response times, with a standard of 1.5 hours for initial responses, and aims for installation within 48 hours and repairs within 72 hours [2][12]. - The company has implemented a digital approach to service, allowing for online appointment scheduling, real-time tracking of service progress, and enhanced transparency throughout the service process [2][15]. Group 4: Digital Transformation - Vatti's long-term strategy emphasizes digitalization as a core component, transforming service from a supporting element to a key growth driver [4][15]. - The introduction of the "Experience Home" service monitoring system allows for continuous collection of user feedback, driving service improvements based on customer needs [15]. Group 5: Strategic Impact - The synergy between product renewal and service enhancement is expected to create a complete high-quality experience for users, moving beyond traditional cost-focused service strategies [9][19]. - Vatti's approach positions excellent service as a vital investment in brand growth, rather than merely an expense, reshaping industry perceptions of service value [19].

Core Insights - The kitchen appliance industry in China is entering a new phase focused on quality, intelligence, and technology amidst the backdrop of manufacturing transformation and upgrading [1] Group 1: Company Overview - Vatti, a leading high-end kitchen appliance brand in China, has been rooted in the entrepreneurial spirit of Guangdong, emphasizing user-centric values and a "clean kitchen" system [2][11] - Since its establishment in 1992, Vatti has continuously driven product value enhancement through a "user-first" philosophy, creating a "three good" product standard: good usability, good aesthetics, and good cleanliness [2][11] Group 2: Innovation and Technology - Vatti has invested over 1 billion yuan in building a digital and intelligent kitchen appliance industrial park, showcasing its commitment to innovation and long-term strategy [2][11] - The company has integrated "torch quality" into its product development and manufacturing processes, stemming from its role as the manufacturer of the Beijing Olympics "Yun" torch [5][14] Group 3: Product Development - Vatti's GW6i beauty bath water heater, launched last year, promotes skin care through water, marking a significant advancement in the water heater industry [5][15] - The company has achieved over 99.9% cleaning coverage with its "dual square full-domain wash" technology in dishwashers, earning multiple industry accolades [6][15] Group 4: Entrepreneurial Spirit - The dialogue between Yu Minhong and Vatti's Chairman Pan Yejiang highlighted the importance of a pragmatic and focused entrepreneurial spirit in Guangdong, which has allowed local brands to thrive [3][12] - Vatti's resilience over 30 years is attributed to its commitment to product quality and continuous innovation, which is essential in today's competitive market [3][12][17]

Group 1 - The central economic work conference has emphasized the strategy of "domestic demand as the mainstay, building a strong domestic market," providing strong policy support for the home appliance industry [1][8] - The kitchen appliance industry is transitioning from a phase of scale expansion to quality competition, focusing on discovering new growth points in a saturated market through model innovation and service upgrades [1][8] - Vatti, a leading brand in high-end kitchen appliances in China, is closely aligning with the "two new" policies and the trend of upgrading consumption in housing, launching a terminal product renewal plan centered on "product + service" dual upgrades [1][8] Group 2 - Vatti has accumulated 4,690 national-level patents, including 835 invention patents and 543 "good cleaning" patents, positioning itself at the forefront of the industry in terms of technological reserves [3][10] - The company aims to enhance the product structure at the national terminal level, ensuring that new products are available immediately upon launch, allowing consumers to experience the latest technology and products in real-time [3][10] Group 3 - Vatti's new products have gained market attention due to the company's strong technological foundation, with several star products standing out due to their innovative advantages [4][13] - Key features of the new products include advanced technologies such as the fourth-generation surfing steam washing, real-time PM2.5 detection, and multi-stage fire control, certified as "internationally leading" by the China Light Industry Federation [4][13] - The "Giant Wash" dishwasher B6S has achieved over 99.9% cleaning coverage and received the industry's first "一级洗净覆盖率" certification, showcasing Vatti's commitment to high-quality kitchen appliances [4][13] Group 4 - The service aspect is a crucial part of the terminal renewal plan, with the company focusing on providing exceptional service as a form of sales strength [7][15] - Vatti plans to implement digital upgrades, including AI integration and service mini-programs, to ensure rapid response times and enhance user experience with a standard of "1.5 hours response, 48 hours precise installation, and 72 hours repair completion" [7][15] - The company's localized innovations aim to meet diverse consumer demands for high-quality kitchen appliances while balancing traditional cooking with health and cleanliness needs [7][15]