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减塑行动持续升温,新茶饮与零售业如何重塑商业生态?
Huan Qiu Wang· 2025-04-23 07:51
Core Insights - China is actively addressing plastic pollution through policies like the "14th Five-Year Plan for Plastic Pollution Control" and aims to reduce single-use plastic in the food delivery sector, despite challenges in supply chain adjustments and consumer behavior [2] Group 1: Retail Industry Initiatives - ALDI has implemented "packaging reduction" and "paper instead of plastic" initiatives, successfully reducing plastic packaging by 93.57 tons, equivalent to replacing approximately 7.49 million 550ml plastic bottles [3] - ALDI has adopted lightweight packaging designs across 34 product categories, resulting in a reduction of 74.20 tons of plastic packaging, and has replaced plastic packaging with 100% recyclable paper trays for 18 product categories, reducing plastic use by 19.37 tons [3] - ALDI enhances consumer awareness of sustainable consumption through optimized packaging design and brand display areas [3] Group 2: New Tea Beverage Industry Challenges - The new tea beverage industry in China is experiencing rapid growth but faces significant packaging challenges, including an increase in packaging weight and a lack of reusable business models [4] - The industry predominantly relies on single-use plastic packaging, which poses sustainability challenges [4] Group 3: New Tea Beverage Industry Innovations - The new tea brand Tianlala has adopted biodegradable PLA straws made from natural plant resources, achieving a reduction of 80,000 tons in plastic emissions with an annual usage of over 500 million straws [5] - Tianlala has fully adopted paper cups in Hainan, aligning with regional plastic bans and establishing a dual approach of "overall reduction and regional focus" [5] - Despite the dual efforts of policies and industry actions, challenges remain in changing consumer habits and upgrading technology [5] Group 4: Business Opportunities in Plastic Reduction - ALDI collaborates with over 80% of local preferred suppliers in China, creating 13 private labels that account for 90% of its products, thus reducing transportation costs and enhancing consumer shopping experiences [6] - Tianlala builds competitive differentiation through biodegradable materials, providing a replicable low-carbon transformation model for the industry [6] - The need for collaboration across the supply chain is emphasized for effective management of lightweight, high-frequency, and dispersed products [6] Group 5: Future Directions - The transition towards a green economy is reshaping the business ecosystem, with the practices of the new tea beverage and retail industries responding to policy requirements and market trends [6] - ALDI plans to expand its packaging reduction initiatives to more product categories, while Tianlala explores new paths for green development through material technology innovation [6] - The success of global plastic reduction efforts will depend on industry collaboration, technological innovation, and public participation [7]