Core Viewpoint - The article discusses how Xiaomi's public relations team effectively utilizes the "Lei Jun effect" to generate media attention and maintain a strong public presence for the company's founder, Lei Jun, through strategic social media posts and marketing tactics [1][3]. Group 1: Public Relations Strategy - Xiaomi's public relations team has mastered the art of trending on social media, with Lei Jun's posts often leading to immediate media attention [3]. - The recent post about the Beijing rainstorm, while appearing to be a public service announcement, cleverly integrates brand promotion for Xiaomi and Lei Jun [3]. - The use of fitness photos in social media posts not only promotes a healthy image of the entrepreneur but also aligns with Xiaomi's brand ethos of being "born for enthusiasts" [3]. Group 2: Marketing Tactics - The article highlights a successful marketing strategy where Lei Jun's self-deprecating remark about wealth serves as a form of "Versailles marketing," creating a relatable persona while reinforcing his image as a tech leader [3]. - The public relations efforts have transformed Lei Jun into a "walking traffic package," showcasing the effectiveness of the team's strategies in the attention economy [3]. - The article suggests that while Lei Jun's ability to trend may be innate, the sustained media presence is significantly supported by the strategic efforts of his public relations team [3].