给用户一颗糖，然后再反手给一个大嘴巴子？ 小米2026年开年这一系列操作，真给我看得CPU都烧坏了，半天缓不过神来。 这说的就是他们计划跟那个著名米黑KOL"万能的大熊"搞合作的事儿。 图源：微博（下同） 魔幻，太魔幻了。 1 病急乱投医 这招蠢得惊天地泣鬼神 小米找"万能的大熊"合作，就好比你爸拿了你上缴的家用，转手塞给了天天在巷子口堵你、扇你巴掌的 那个混混，还让他以后多照顾照顾你。 相当于在你的伤口上撒完盐，觉得不够味，又倒了瓶老干妈，还问你要不要拌饭吃。 是个人都干不出这事儿。 就这么一个人，小米的公关团队居然能跟他坐到一张桌子上谈合作，据说还要签年度框架协议。 为啥这么说？ 因为这个"万能的大熊"（本名宗宁）在数码圈，尤其是米粉眼里，可不是一般的博主。 他长期顶着"反米先锋"的名号，干的事儿就是变着法儿损小米。 最出格的是，他曾经说过一句特别伤人的话，就是"小米不会死，死的是米粉"。 也就是说你们这些粉丝才是品牌的负资产。 这已经超越了对产品的批评，直接上升到了对用户群体的侮辱和诅咒。 消息一漏出来，米粉圈直接炸了。 感觉就像自己坚守了多年的信仰，被自家人从背后捅了一刀，那种背叛感唰一下就上来了。 ...

和府捞面：定位"书房里的养生面"，却被消费者目睹店员拆开多袋预包装调料组合出品，一碗近30元的面条被戏称为"高价版泡面"，引发对餐饮业"现熬 现炒"宣传话术与后厨工业化现实之间巨大落差的广泛质疑。 小米：创始人雷军通过直播集中回应多项舆论争议，核心明确了对曾攻击小米用户的争议KOL终止合作并内部问责的处理原则，传递"用户是底线"的强 烈信号，同时试图厘清被曲解的"营销大师"标签与诸多技术表述。 汇源果汁：品牌方汇源集团发布严正声明，指控控股股东文盛资产出资违约、挪用资金，并指其控制下的公司使用非认证原料生产"假汇源"，宣布全面接 管北京汇源，一场资本方与实业方的控制权争夺战公开化。 本文全篇3792字，预计阅读8分钟。 栏目导读：我们不仅报道热点，更致力于拆解其背后的商业逻辑、利益链条与深远影响。用手术刀般的分析，带您穿透信息迷雾。 热闻快览 宜家：宣布关闭位于上海、广州、天津等地的7家大型商场，包括昔日的亚洲最大门店上海宝山店，标志着其入华27年的"大店模式"战略转向，未来将聚 焦开小型店、强化线上与即时零售，以应对市场剧变。 关键矛盾点 和府捞面："现场熬制叙事"与"中央厨房现实"的价值断裂。品牌依靠"养 ...

新年伊始 龙卡分期福利继续 小米产品以旧换新商品和正价商品均享受 龙卡信用卡的 双双双重重重福福福利利利 购买 指定商品 使用 建行信用卡分期支付 至至至至至至至至高高高高高高高高22222 222244444 4444期期期期期期期期分分分分分分分分期期期期期期期期购购购购购购购购 分期满减优惠 至至至至至至至至高高高高高高高高立立立立立立立立减减减减减减减减22222 222211111 111166666 6666元元元元元元元元 快来小米商城、小米之家 分期至高满减216元 挑选你的心仪产品吧 活动时间 01 2026年1月1日至2026年3月31日 活动时间 01 2026年1月1日起至2026年12月31日 活动内容 02 活动期间，持卡人在小米商城、小米之家购买指定商品并在支付时选择使用 龙卡信用卡 （商务卡、专项分期卡、外币单标卡、美国运通人民币信用卡除外）进行分期支付， 可享至 高24期0分期利息 （0分期利息时，近似折算年化利率（单利）为0%） 。 活动内容 02 活动期间，持卡人在小米商城、小米之家购买指定商品（含以旧换新类指定商品）并在 支付时选择 卡号62开头的龙卡信用卡银联单标卡 ...

在科技公司里，小米一直被认为是"最懂用户"的那一家。但在2026年年初，一件并不算大的合作风波，却把这种"懂用户"推向了一个略显失控的 边缘。 一名数码博主尚未落地的合作，被米粉在微博上顶成热搜；几位头部KOL当场宣布"翻脸"，终止年度合作；公司深夜道歉，次日宣布终止合作、 辞退员工、处罚高管。 如果只看结果，小米最近这次风波会显得非常魔幻：一家市值数千亿的科技公司，因为一位尚未官宣合作的博主，在微博上被粉丝骂到连夜道 歉，不仅终止合作，还直接裁掉了内部员工，并对管理层进行处罚。 但如果把时间线完整拉开，你会发现，这并不是一次"情绪失控的意外"，而更像是一个已经运行多年的舆论机制，在某个节点被集中触发了。 而这个机制的核心变量，正是那个长期被贴着"屌丝"标签的群体——米粉。 从"万能的大熊"开始，米粉如何逼迫雷军违背契约精神 事情的起点并不复杂。 1月初，有网友在微博爆料，小米正在与数码博主"万能的大熊"接触合作事宜。这类消息在科技圈本来并不稀奇，但问题在于，"万能的大熊"这个 名字，在米粉群体中几乎天然带有争议属性。 过去几年里，这位博主多次对小米产品、米粉文化发表过尖锐甚至带有嘲讽意味的评价，这些内容在米 ...

Group 1: Manufacturing Industry Insights - The manufacturing sector in China is experiencing a significant upturn due to rising global electricity demand and the rapid adoption of AI technologies, with companies like Huaming Equipment benefiting from a 40% annual export growth over the past three years and a gross margin of 55.5% in its equipment business [6][2] - Huaming Equipment has a cost advantage of over 20% compared to its European and American counterparts, along with a delivery time that is 30%-50% shorter, positioning it well in the global market [6] - The re-industrialization trend globally is seen as a form of "Sinicization," where Chinese companies are well-equipped to meet industrial demands in regions lacking local manufacturing capabilities [8][6] Group 2: Real Estate and Manufacturing Relationship - The real estate sector has historically contributed to the development of manufacturing by providing infrastructure and financial support, although it has also created significant debt that needs to be addressed [3][2] - Local governments have utilized revenue from commercial land sales to improve the investment environment for manufacturing, indicating a symbiotic relationship between the two sectors [3] Group 3: Consumer Market Dynamics - Consumer demand in China is currently weak, with some sectors experiencing negative growth, such as the dairy industry, which saw a 2.8% decline in milk production last year [11] - The average value of goods in the express delivery sector has decreased by approximately 40% over the past five years, indicating heightened price sensitivity among consumers [12] - Despite limited growth in consumer spending, there remains potential for long-term growth in consumption, particularly in sectors where per capita consumption is still low compared to other countries [12][11] Group 4: Economic and Income Distribution Challenges - China's consumer spending rate is low, at around 37.2%, significantly below the average of 53.8% for 38 countries, indicating a need for improved income distribution and social security systems [17] - The low consumption tendency is attributed to factors such as high housing costs, a culture of saving, and inadequate social security, which collectively suppress consumer spending [20][17] - Addressing income inequality and enhancing the disposable income of lower-income groups are essential for boosting overall consumption in the economy [21][23]

Core Insights - The article emphasizes the importance of focusing on product quality in retail, regardless of whether the sales channel is online or offline [6][7][14] - It highlights the unique shopping experience that physical stores can provide, which often leads to impulse purchases that online platforms cannot replicate [6][14] Group 1: Retail Strategy - The company believes that the core of future offline retail lies in creating an enjoyable shopping experience, where consumers discover products they like while browsing [6][14] - The article suggests that successful retail strategies should follow consumer behavior and learn from successful models, such as Japanese stores [6][14] - It mentions that many retail brands still rely heavily on offline sales, with online sales accounting for only about 10% of total sales for some brands like Miniso [6][14] Group 2: Learning from Japanese Brands - The article discusses a learning trip to Japan to understand how Japanese brands thrive in low-growth environments, focusing on their operational strategies [10][14] - It highlights that Japanese brands have adapted to low-growth periods by focusing on customer expectations and making small innovations rather than pursuing disruptive changes [14][15] - The article emphasizes the importance of understanding consumer needs through direct engagement and observation, as demonstrated by successful Japanese brands [14][15][17] Group 3: Product Development and Innovation - The article points out that successful companies like FANCL and Suntory focus on product quality and consumer feedback to drive innovation [19][25] - It mentions that companies should not rely solely on data but should also engage with the physical product to ensure quality and consumer satisfaction [18][25] - The article illustrates how brands like Kikkoman and WORKMAN have successfully filled market gaps by understanding specific consumer needs and preferences [17][19]

Core Insights - Snapchat and KANTAR released the first "Top 50 Favorite Chinese Global Brands Among Gen Z" list, highlighting Tencent Games, Xiaomi, and SHEIN as the top three brands [1][2] - The report emphasizes the shift in Chinese brands' goals from sales growth to building cross-cultural, sustainable, and reputable global brands [2][3] Industry Overview - Gen Z accounts for approximately 25% of the global population, with a projected consumption scale of $9.8 trillion by 2025, expected to grow to $12.6 trillion by 2030 [2][3] - The report identifies key industries for Chinese brands, including 3C, gaming, e-commerce, and electric vehicles (EV), focusing on their appeal to Gen Z consumers [3][4] Brand Evaluation - The "Top 50" list was created using KANTAR's MDS model, evaluating brands based on "meaningfulness," "differentiation," and "engagement," with over 4,000 Gen Z consumers surveyed across Europe, the Middle East, and North America [3][5] - The top ten brands include 50% from the 3C sector, with Tencent Games, Xiaomi, and SHEIN leading the rankings [3][4] Sector-Specific Insights - **3C Sector**: Xiaomi, Huawei, and Hisense are recognized for their high cost-performance ratio and innovative technology, appealing to global young consumers [3][4] - **Gaming Sector**: Tencent Games, miHoYo, and DianDian Interactive leverage strong IP capabilities and local cultural integration to connect with Gen Z [3][4] - **E-commerce Sector**: SHEIN, AliExpress, and SHEGLAM utilize video-driven personalized content and AR technology to enhance user engagement [3][4] - **EV Sector**: BYD, Chery, and Geely focus on digital connectivity and social responsibility to resonate with Gen Z values [3][4] Engagement Strategies - Snapchat serves as a key platform for connecting Chinese brands with global Gen Z, emphasizing the importance of meaningful interactions in areas of interest [5][6] - The platform boasts 9.32 billion monthly active users, with 94% of users being Gen Z and Millennials, facilitating effective brand communication [6][7] Advertising Solutions - Snapchat offers comprehensive advertising solutions to help brands engage with users throughout the customer journey, from conversion to retention [7] - The platform has successfully collaborated with various brands in the 3C, gaming, e-commerce, and automotive sectors to establish valuable connections with Gen Z [7]

Core Insights - The article discusses how Lei Jun, the founder of Xiaomi, made a significant and risky decision during his sixth annual speech on September 25, focusing on the theme of "change" [1] Group 1 - Xiaomi has undergone a remarkable transformation over the past five years, overcoming internal challenges and demonstrating unwavering determination [1] - The company’s journey has been described as a thrilling turnaround, indicating a strong commitment to its strategic direction despite difficulties [1]

Group 1 - The core idea emphasizes that the perception of a product's quality is determined by consumers rather than the company itself [1] - Marketing's fundamental goal is to encourage consumer purchases, which requires establishing a consensus with consumers [2] - The process of forming consensus is broken down into four stages: brand signal launch, consensus formation, purchase, and post-purchase resonance leading to word-of-mouth [2][4] Group 2 - To establish consensus, companies must focus on consumer perspectives rather than their own, considering what products and marketing strategies resonate with consumers [2][4] - The value proposition has four dimensions: physical value, emotional value, spiritual value, and asset value, which are critical for strategic clarity [4] - Effective communication and minimizing signal loss during the marketing process are essential for successful consumer engagement [5]

Core Viewpoint - The article discusses how Xiaomi's public relations team effectively utilizes the "Lei Jun effect" to generate media attention and maintain a strong public presence for the company's founder, Lei Jun, through strategic social media posts and marketing tactics [1][3]. Group 1: Public Relations Strategy - Xiaomi's public relations team has mastered the art of trending on social media, with Lei Jun's posts often leading to immediate media attention [3]. - The recent post about the Beijing rainstorm, while appearing to be a public service announcement, cleverly integrates brand promotion for Xiaomi and Lei Jun [3]. - The use of fitness photos in social media posts not only promotes a healthy image of the entrepreneur but also aligns with Xiaomi's brand ethos of being "born for enthusiasts" [3]. Group 2: Marketing Tactics - The article highlights a successful marketing strategy where Lei Jun's self-deprecating remark about wealth serves as a form of "Versailles marketing," creating a relatable persona while reinforcing his image as a tech leader [3]. - The public relations efforts have transformed Lei Jun into a "walking traffic package," showcasing the effectiveness of the team's strategies in the attention economy [3]. - The article suggests that while Lei Jun's ability to trend may be innate, the sustained media presence is significantly supported by the strategic efforts of his public relations team [3].