Core Insights - The signing of strategic procurement agreements worth 250 million RMB at the China International Import Expo marks a new high for the event, showcasing the company's commitment to strengthening the global supply chain [1][3]. - The company has transitioned from being a "purchaser" to a "global brand management ecosystem platform," emphasizing its role in promoting quality products from countries along the Belt and Road Initiative [3]. Group 1: Strategic Partnerships - The partners include both long-standing collaborators, such as the century-old Belgian biscuit brand Jules Destrooper, and new entrants like global snack giant Mondelēz, indicating a diverse and expanding network [5]. - The collaboration extends beyond traditional OEM procurement to include joint gift box development and co-creation of new products, reflecting a deeper level of partnership [5]. Group 2: Market Positioning and Consumer Trends - The company aims to address the increasing consumer demand for health-conscious and high-quality products, focusing on attributes like low sugar, low fat, and clean labels [6]. - In response to the competitive landscape, the company plans to emphasize quality-to-price ratio, distinguishing itself from brands that prioritize low pricing [5]. Group 3: Historical Context and Future Outlook - Since its debut at the Import Expo in 2018, the company has accumulated over 1.47 billion RMB in procurement, highlighting its growth trajectory [5]. - The company is committed to enhancing user experience by integrating global insights with its digital operational capabilities, aiming to meet evolving consumer preferences [5].