Core Insights - The 38th Beijing Book Ordering Conference commenced with the theme "New Chapters, New Opportunities, New Journeys, Continuing the New Glory of the Publishing Industry" [1] - Live streaming has become a standard feature at the conference, enhancing reader engagement and experience [1][7] Group 1: Event Overview - The exhibition area of this year's conference spans 50,000 square meters, showcasing over 400,000 types of books [3] - Various genres of books, including picture books and novels, are prominently displayed, with notable titles such as "She Was Once an Angel" by Qiao Ye and works related to traditional Chinese culture [3] Group 2: Cultural Products - A "Cross-Border Cultural Products Exhibition Area" features creative products derived from classic intellectual properties, including bookmarks, fridge magnets, and canvas bags [2] - The "Lu Xun series" cultural products, including a popular wool vest, continue to attract significant attention [5][6] Group 3: Digital Transformation - The conference highlights the integration of technology in publishing, with a digital exhibition area showcasing digital reading platforms and AI creative assistants [3] - A report from the 2026 Reading X Forum indicates that the content e-commerce market saw a 30.43% year-on-year increase in 2025, surpassing platform e-commerce as the leading retail channel [7] Group 4: Live Streaming Impact - Live streaming has become a common practice in the publishing industry, allowing publishers to connect with readers and potentially convert traffic into sales [7][9] - The shift in reader purchasing habits reflects the rapid development of the internet, with short videos and live streams effectively reaching audiences [9]

Group 1 - The core event was the launch of the upgraded China Social Sciences Yearbook Database, marking a new phase in the integration of content, technology, and services for the digital transformation of the publishing industry [1] - The new database features systematic digitization of over 500 volumes from 51 yearbooks since 1979, making academic resources more accessible and detailed [1] - The database includes 8,000 academic reviews, 12,300 scholar profiles, 100,000 significant event records, and 157,200 other pieces of information, creating a comprehensive digital academic map for contemporary Chinese social sciences [2] Group 2 - The China Social Sciences Publishing House emphasized the importance of the yearbook work as a key component of organized research within the Chinese Academy of Social Sciences [1] - The research bureau plans to achieve full coverage of yearbooks from affiliated research units by 2025, indicating a new stage of systematic development for yearbook work [1] - Discussions at the conference included enhancing the brand of the China Social Sciences Yearbook, increasing the academic influence of the database, and exploring new markets for digital products [2]